When I talk to design leaders these days, the No. 1 question on their minds is how to scale to meet the demand for design and research. It’s a good problem to have — executives have moved from asking “Do we need design?” to “How do we get more design and research?”
Successful design organizations are scaling not just by hiring more people but by focusing on creating better conditions for design and research to thrive — by establishing DesignOps roles and investing in establishing design systems.
You can read more about this trend and eight others in our just-published report, “Digital CX Trends, 2019.”