Here's a plug for two terrific events that Forrester is hosting in the US and the UK. The theme for these events is "Keeping Ahead of Tomorrow's Customer". We will be exploring the things companies need to do today in order to be thriving in 20 years.


(1) Forrester's Consumer Forum 2008 (Oct 29 – 30, 2008) – Dallas, TX

The speaker lineup includes:

David Armano, Critical Mass
Robin Beers, Wells Fargo & Company
Larry Cost, AT&T
Debra Coughlin, Executive Vice President, Chief Marketing Officer, Citi Brands
Dave Finnegan, Chief Information Bear, Build-A-Bear
Daniel P. Garton, Executive Vice President, Marketing, AMR Corp. and American Airlines
Seth Greenberg, Director, Online Advertising & Internet Media, Intuit
James W. Keyes, Chairman & CEO, Blockbuster
Helmut Kirchner, Cybertec
Meredith Lind, Momentum Market Intelligence
Patricia Seybold, Author, Customer Revolution, and, Patricia Seybold Group.
Tim Suther, Senior Vice President, Digital Marketing Services, Acxiom
Paco Underhill, Founder and Managing Director, Envirosell
Vivi Zigler, President, NBC Universal Digital Entertainment, NBC Universal

Plus a team of Forrester analysts.

If you plan to attend, please sign up on our Facebook Event page, or Follow the event on Twitter.


(2) Forrester's Consumer Marketing Forum EMEA 2008 (Nov 6 – 7, 2008) – London, UK

The speaker lineup includes:

Alessandro Manfredi, Global VP, Dove, Unilever

Dr. Nicola J. Millard, Customer Experience Futurologist, BT

Pernille Bruun-Jensen, Marketing Director, Johnson & Johnson – Lifescan

Rob McDonald, Director of Customer Loyalty, UK & EMEA, Hilton

Garreth Hayes, European Marketing Director, Logitech

Lars Hemming Jorgensen, Chief Creative Director, Story Worldwide

Marc Sands, Director of Marketing, The Guardian

Fred van Ommen, SVP Innovation Excellence Corporate Technologies, Philips

Jochen Schmalholz, Head of Marketing Innovation, BMW

Nate Elliot, JupiterResearch, a Forrester Research company
Helmut Kirchner, Cybertec

Plus a team of Forrester analysts – (including me!)

If you plan to attend, please sign up on our Facebook Event page.

The topics that we'll be discussing include:

  • What has been the true impact of the Web and emerging channels on consumers?
  • How has the Internet altered buying behavior and receptivity to advertising?
  • How will customer behavior change even further over the next 20 years?
  • Which new technologies will enable these changes?
  • How will companies reach customers who weave in and out of channels?
  • How will firms determine what consumers need, and stay ahead of their competitors?
  • How will consumers respond to a constant, persistent barrage of marketing messages?
  • How will companies track and measure the return on their new marketing methods?