Hong Kong Banks Must Raise The Bar In Mobile Banking
For the first time, Forrester has evaluated banks in Hong Kong, the famous world finance hub. We benchmarked the usability and functionality of the mobile apps of five banks in Hong Kong: Bank of China, Bank of East Asia, DBS Bank Hong Kong, HSBC, and Standard Chartered Bank. HSBC ranked the highest in our Forrester Wave™ evaluation, but Bank of China and Standard Chartered are close behind. Digital teams at Hong Kong banks have great opportunities to further strengthen both functionality and usability of their mobile apps. You can learn a lot more insights about how to improve the mobile banking customer experience in Hong Kong and what we can learn from global best practices; please refer to the video below and my reports: The Forrester Banking Wave™: Hong Kong Mobile Apps, Q3 2019 and Six Common Pitfalls On Hong Kong Mobile Banking Apps And How To Fix Them.