When I talk about Twitter to corporate audiences, a very common reaction is "I just don’t get it."  Hence, the post title.

If you want to learn more about microblogging check out this report (client access only).

Our data shows that 6% of US online adults use Twitter regularly.

If you want to reach an affluent, well educated, and early adopter
audience, there might not be a better communication channel out there.

BTW each line in this message is < 140 characters.

@forrester is on Twitter, as are many individual analysts like @peterkim, @jowyang, @charleneli, @birdahonk, @sureshvittal, @carriejohnson, @SFOSkyGod, and @jbernoff.