“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr.
We looked at their current offering, their strategy, and current market presence. The report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs. (If you’re a B2B marketer, though, see our first-ever B2B-specific Wave for this category here).
Since our last content marketing platform (CMP) Wave evaluation in 2017, brand orchestration has gained even more traction and is driving marketer demand. Campaign planning, workflow automation, and broad activation capabilities reflect the most differentiated offerings.
The Forrester Wave evaluation is an assessment of the top vendors in the market and does not represent the entire vendor landscape. If you’re looking for more information about the CMP market and its broader vendor landscape, see our latest Now Tech report on content marketing platforms.
If you have questions and want to chat with me directly, please set up an inquiry. If you want to discuss the CMP landscape or find out which vendor suits your needs best, we’re here to help.