Here at Forrester, we know today’s consumer has an unprecedented amount of power. But we need your expertise to help us deduce exactly how deeply the consumer is disrupting the media industry — before, during, and after the pandemic. We’re currently working on a report specifically for media firms to help you explore your changing relationship with the consumer, the future of the media industry, and the different ways companies are developing and creating content. We know that you’ve got something to say about this — and we want in.
The media industry is at a pivotal moment. As a result of rapid digital technology innovation, the media businesses of today look different from those even of the last couple years. But today’s biggest media industry disruptor is something you can’t control, buy, or build your way to the top of. It’s the consumers themselves, and they’re changing everything.
At Forrester, we typically talk about advertising and marketing technology and strategies, but we understand that this is a pivotal moment, and we want to explore the future of media with you! Amid these business-as-unusual times, we know getting your company’s perspective out can be difficult. With major conferences like South by Southwest and the NAB Show canceled or postponed this year, sharing your unique ideas and innovations has been a real struggle. Let us help you with that.
If you or someone you know may be interested in participating in a 45-minute research interview for this report, reach out to my colleague Cole Walsh (email@example.com) and we can set up some time. We can’t wait to hear from you!