Patients have a variety of choices, now more than ever, when it comes to seeking care. The entrance of new disruptors, including retail health clinics and direct-to-consumer virtual care services, is increasing competition and making it more difficult to attract and retain customers. Healthcare organizations (HCOs) will drive patient acquisition and retention through investments in technology that deliver curated, personalized experiences and enable ongoing communication to nurture the patient-clinician relationship.
We’re kicking off new research that explores the myriad of technologies that help HCOs deliver differentiated customer experiences. Our Forrester Tech Tide™ aims to help HCOs make informed investments in customer engagement technologies to acquire and retain customers.
We’re currently fielding a survey for healthcare vendors, HCOs, and practitioners who have designed and/or implemented and used customer engagement technologies in the healthcare space. The results of this survey will be used to inform and shape our research. We welcome you to contribute to this research by taking a brief 10-minute survey here.
For your survey participation, and should you qualify, we will send you a complimentary copy of the final report. We thank you in advance for your input and assistance.