healthcare trends

The healthcare industry has lagged in CX and digital transformation. Members and patients are eager for better experiences that mirror the level of service and ease they’re used to from consumer experiences. Use our insights to start closing the gap and boost satisfaction.



Your Clinician Experience Will Steer Quality Care And Outcomes

Shannon Germain April 20, 2022
I recently joined Forrester as a senior analyst supporting the healthcare vertical, building on my experience as a nurse and healthcare product architect. To learn more about my background, check out my full bio here. From an early age, it was apparent to me that my passion lies in providing care for patients. When I […]

The Dawn Of A New Era In Healthcare

What It Means March 3, 2022
The past two years have shaped healthcare in profound and irreversible ways. In this episode of What It Means, Senior Analyst Natalie Schibell discusses the major shifts and what the future holds.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.


Infrastructure Limitations Make Rural Communities More Vulnerable To The Mental Health Crisis

Daniel Hong February 1, 2022
The widespread adoption of virtual health has made mental health support more accessible for many. Yet for many in rural areas, it remains out of reach.

The Future Of Healthcare

Daniel Hong January 21, 2022
Healthcare is going to see some dramatic change in the decade ahead. Find out which areas are most likely to be impacted and what leaders can do to set their healthcare organizations up for success.

The Next Decade Of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Natalie Schibell December 22, 2021
The house call has made a comeback, accelerated by the pandemic. This is the leading edge of a monumental shift in healthcare.

Your Return-To-Office Strategy Depends Upon A Well-Defined Vaccination Policy

J.P. Gownder November 2, 2021
The future of work happens in a world of continuous change, with multiple shocks repeatedly challenging leaders to adapt. The pandemic is no exception: What leaders of US companies thought about COVID-19 in May 2021 was upended by a cluster of new, disruptive pandemic developments by midsummer. By September, US companies with 100-plus employees received news […]

Predictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And Trust Will Plague Healthcare

Natalie Schibell November 1, 2021

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.


The Emerging Mental Health Ecosystem Will Help Drive Down Costs And Increase Accessibility

Daniel Hong October 15, 2021
It was World Mental Health Day earlier this month, on October 10 — a day designated by the World Health Organization to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize […]

Headspace Health Looks To Build Mental Resilience In All Employees By Giving Them More Choice

Daniel Hong August 27, 2021
Ginger announced its intent to merge with Headspace earlier this week. The combined entity, Headspace Health, will create a workforce of 800-plus and a $3 billion valuation. Yeah, it’s big for the mental health space. The vendor will join the upper band of large employee mental health support providers (which includes firms such as Modern Health […]

Zero Trust For Healthcare Orgs Is Just What The Doctor Ordered

Christopher Sherman July 29, 2021
Healthcare data is low-hanging fruit for hackers. Learn how adopting a Zero Trust strategy can help keep your data safe.

Healthcare Providers Must Address Equity, Burnout, Security, And Digital Experiences To Remain Competitive In 2021

Arielle Trzcinski June 21, 2021
Over the past year, the healthcare industry flexed its strength and accelerated digital transformation timelines at an unimaginable rate. At this midpoint of 2021, healthcare providers (HCPs) must continue to focus on optimizing their newly adopted and expanded care modalities. They must maintain their focus on agility while supporting their employees, protecting vulnerable patient populations, […]

Digital Experience: The Inside Scoop As Told By 36-Plus Executives

Julie Ask June 17, 2021
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors. I’ve summarized the findings […]

See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most this year. Download our Predictions 2022 Guide.


The Connected, Empowered Consumer Will Improve Population Health

Arielle Trzcinski June 3, 2021
Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.

Dr. Google Just Got Smarter: Big Tech Enters The Dermatology Space

Julie Ask June 2, 2021
Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.

Health Insurers: Taking Average To The Extreme

Judy Weader June 1, 2021
For the first time in the history of Forrester’s Customer Experience Index (CX Index™), every health insurer tracked in the study earned a rating of “OK.” Although this sounds more worthy of one-handed applause than a standing ovation, it marks steady upward progress for an industry where more than two-thirds of brands landed in the […]

The State Of Employer Mental Health Support In 2021: Employers Need To Do A Better Job For Their Employees

Arielle Trzcinski May 20, 2021
Amid the pandemic, the need for mental health support rose to unprecedented levels. Learn how employers can drive systemic improvements for employees.

European Businesses Must Redouble Their Recovery Efforts For 2021

Dan Bieler April 16, 2021
European businesses must start preparing for a post-pandemic world. They need to target emerging business growth opportunities, devise a policy for hybrid remote and office working, and plan a way to return to business travel. Boosting employee experiences and employee engagement plays a central role for these endeavors.

Microsoft’s Acquisition Of Nuance Signals A Trend Of Industry-Specific Acquisition

Christopher Gilchrist April 14, 2021
Interest rates are low. The Fed is dovish. Strong balance sheets exist across the titans of tech. What does it all mean? Well, you are seeing the open salvos in an arms race in industry-focused tech as this combination of financial factors make the technology market prime for consolidation. A shining example is Microsoft’s announcement of its intention to acquire Nuance Communications for $19.7 billion in an all-cash transaction. Microsoft will complement its recently developed healthcare cloud […]

Provider Enablement Drives Long-Lasting Virtual Care Engagement: Key Takeaways From The Forrester Wave™

Arielle Trzcinski March 24, 2021
Virtual healthcare has become a core component of consumer-clinician engagement. According to the Forrester Analytics Consumer Technographics® US Omnibus Q4 Survey, 2020, 41% of US online adults had a virtual visit for primary care — and the rate of adoption continues to grow. Forrester estimates that the virtual care market will reach $43 billion in […]

What You Need To Know About Amazon Care — The Company’s Virtual-First Healthcare Offering

Arielle Trzcinski March 18, 2021
Amazon announced the expansion of Amazon Care — its virtual care pilot program — to all of its US employees starting this summer. While this is a major milestone in the making, the announcement also highlights what Forrester sees as even bigger industry news: Amazon’s intent to offer the virtual care program as a service […]
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