healthcare trends
The healthcare industry has lagged in CX and digital transformation. Members and patients are eager for better experiences that mirror the level of service and ease they’re used to from consumer experiences. Use our insights to start closing the gap and boost satisfaction.
Insights
Blog
Patient Outcomes Depend On Strong Healthcare Practitioner And Insurer Partnership
Forrester’s new interactive data summary of the 2024 Healthcare Practitioners Survey helps healthcare leaders and organizations make better data-driven decisions.
Blog
Healthcare Organizations: Turn Volatility Into Strategic Advantage
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility, per our new research, “Healthcare Leaders: How To Thrive Through Volatility.”
Blog
Health Insurers Must Forge A New Frontier In 2025
A new dawn has arrived for health insurers (HIs). As HI leaders balance cutting costs with the pressure for innovation in a rapidly evolving ecosystem, they must revisit their priorities to cocreate value and strengthen trust with members. Our latest report explores the top seven trends that matter most for health insurers as they navigate the rest of 2025.
Blog
Ingenuity And Core Values Will Steady The Ship: Top Healthcare Provider Trends In 2025
Steering through a maelstrom of uncertainty and risk in a rapidly changing healthcare landscape requires resilient leaders who will adapt strategies centered on the human experience. Advancements in AI and the widespread availability of medical information are compelling healthcare provider organizations to reassess how they engage with customers and employees. They are exploring creative ways to reposition themselves and demonstrate steadiness in an increasingly concentrated industry.
Podcast
Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.
Blog
Investing For Impact: The Power Of Clinical Intelligence
Healthcare organizations are investing heavily in technology, but these investments alone won’t optimize clinical workflows or enhance customer experiences. The missing element: clinical intelligence.
Blog
Takeaways From HIMSS25: Embrace Collaboration, Change, And Cybersecurity
Collaboration emerged as a key theme for unlocking the power of emerging technology and tackling tough challenges for healthcare at the Healthcare Information and Management Systems Society (HIMSS) annual conference for 2025. Get more of our key takeaways here.
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Blog
Sycamore Partners’ $10 Billion Prescription For Walgreens
Walgreens Boots Alliance (WBA) announced it will go private in a $10 billion deal with Sycamore Partners. It comes at a crucial time for Walgreens, which faces declining sales, profitability issues, and scrutiny for its role in the opioid crisis. The formation of WBA in 2014 was intended to deliver a wider range of products and services globally and become a leading player in the international healthcare retail industry.
Blog
The State Of Trust In US Health Insurers Is Fragile
Just 56% of consumers trust their health insurer to act in their best interest, putting trust in US health insurers at a three-year low during a watershed moment for the industry. Insurers that create value for customers and earn their trust reap considerable benefits.
Blog
Health Insurers: It’s Time For Better
In 2024, trust in health insurers hit a three-year low, with just 56% of consumers saying that they trust their health insurer to do what's in their best interest. Regain consumer trust by taking these actions.
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Get Ready For A Wild Ride: What Proposed Appointments Mean For US Healthcare
The ride for healthcare leaders is about to get wild. Before the election, healthcare stood at a critical precipice. Now the industry is bracing for a reckoning under the second Trump administration.
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Empathy And Removing The Sludge Will Create A Healthier Workplace For Clinicians
At the ICD Media Group’s Healthcare Burnout Symposium, healthcare thought leaders dove into the origins of and continuing reasons for clinician burnout. Read this blog to learn three key issues to consider in confronting clinician burnout at your organization.
Blog
Fueling The Consumer’s Healthcare Journey — Focusing On Ease And Individualized Care Will Accelerate Trust
Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. Consumers will choose healthcare organizations that emphasize their needs and that increasingly gather and rely on their feedback to deliver value.
Blog
How Health Insurers Can Regain The Medicare Advantage
Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.
Blog
HLTH 2024: Bold Commitments And Key Takeaways
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
Blog
Predictions 2025: Healthcare Tackles Tough Terrain To Reach New Horizons
Healthcare organizations will have a challenging yet opportunity-abundant year in 2025 as they prioritize cybersecurity enhancements and generative AI investments. Find out more in our 2025 healthcare predictions.
Blog
GenAI: The Time Is Now For Health Insurers To Embrace Innovation And Change Management
Forrester’s new report, Generative AI: What It Means For Health Insurers, dives into genAI’s impact on health insurers and examines avenues for early adoption and ways to circumvent potential risks.
Blog
CVS Eyes A Splitting Heart Decision: Separating Its Core Business To Shock Future Growth
A potential split at CVS marks a significant shift in the retail company’s strategy from one-stop-shop for all things healthcare.
Blog
Get Visibility Into Healthcare’s Biggest Blind Spot: Concentration Risk
It’s been a banner year for healthcare, and not in a good way. As a healthcare provider, if your patients had trouble filling a prescription, if you struggled to submit claims to generate much-needed revenue, or if you had to ask a patient to reschedule a non-essential medical procedure, your organization has been a victim of healthcare concentration risk.
Blog
New Research: The Intelligent Healthcare Organization Is Bound To Exist
During the next five to 10 years, healthcare will undergo another evolution. Analytics and artificial intelligence will permeate an organization well beyond singular use cases. They will be embedded and scaled into clinical workflows and operations, reshaping care delivery and business outcomes.
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