Social Strategy: What’s Your Policy?
Erin Provey , VP, Principal Analyst
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AI Is Everywhere In GTM. Customer Value Isn’t.
Andrew Cox
3 days ago
AI is already reshaping how buyers discover, decide, and engage. The real opportunity now isn’t just efficiency — it’s redesigning GTM around measurable customer outcomes and using AI to deliver value where it matters most.
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Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth
Naomi Marr
6 days ago
More programs don’t equal better outcomes. As buyer behavior changes, traditional channel-driven marketing programs are creating friction and inefficiency. This post explores Forrester’s research on marketing program orchestration and a practical workflow teams can use to reduce overlap and drive revenue impact.