According to Forrester’s Marketing Survey 2022, talent will be among Asia Pacific (APAC) marketing decision-makers’ top challenges over the next 12 months:
- 26% considered limited marketing headcount as a top challenge.
- 22% considered difficulty in recruiting marketing talent as a top challenge.
- 17% considered employees not having the right skills as a top challenge.
To better understand how marketing organizations in the region address these key challenges and how they attract and retain competitive marketing talent, we’re thrilled to launch new marketing talent research in partnership with Campaign Asia-Pacific and WFA.
We’d like to invite marketing professionals and decision-makers at brands and agencies to take part in The State Of Marketing Talent In APAC In 2022 survey to help address pressing questions like “What skill sets are in high demand?” and how to acquire and retain marketing talent in the region. The survey, which will be kept strictly confidential and untrackable, will take less than 15 minutes to complete.
We will announce the results of the study live at Campaign360 (May 10–11, 2022) and will analyze and present them in a report that includes exclusive interviews and commentary from marketing leaders across industries. Respondents will have full access to the final research report.
Your input is valuable to us. If you are a marketing decision-maker at a brand or an agency, please take this short survey. We thank you for your help!