Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

My Key Takeaways From This Year’s Singapore FinTech Festival

Meng Liu November 19, 2023
In Singapore, the ease of global networking is impressive. At the recent Singapore FinTech Festival, a significant event in APAC attracting around 66,000 attendees, I had the valuable chance to connect with clients and friends worldwide. The event offered both enriching conversations and intriguing fintech product demonstrations. Here are some key takeaways from the event: […]
Blog

When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023

Xiaofeng Wang November 2, 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Generative AI For Marketing In APAC: Call For Survey Participation

Xiaofeng Wang October 27, 2023
Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable use cases of generative AI in marketing today? What potential does genAI offer for improving marketing efficiency? How are leading brands using generative AI for marketing […]
Blog

Predictions 2024: APAC Firms Inspired By The GenAI Wave

Frederic Giron October 24, 2023
In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.
Blog

Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Xiaofeng Wang October 16, 2023
According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries. To dive deeper, I talked to B2C marketing leaders in the financial services industry across the region and learned more about their priorities, challenges, and best […]
Blog

Supercharge Your Defense: Level Up AI-Powered Models To Combat Fraud In APAC

Meng Liu October 5, 2023
As authorized push payment fraud rises, learn three things your enterprise fraud management vendor should have to better leverage AI to combat fraud.
Blog

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal September 27, 2023
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Despite Economic Headwinds, Malaysian Banks Continue To Improve CX Quality

Tom Mouhsian September 27, 2023
How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]
Blog

Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC

Sam Higgins September 20, 2023
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
Blog

Forrester’s 2023 Singapore CX Index Shows Scores Flat To Down

Tom Mouhsian September 12, 2023
Since 2018, Forrester has been tracking how Singaporean customers rate their experience with some of the biggest brands in banking and auto and home insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals several important findings: CX quality among Singapore’s banks slightly dipped. The overall quality of banking experiences has slightly dropped since […]
Blog

Counting Down To Forrester’s Technology & Innovation APAC Event For 2023

Sam Higgins September 11, 2023
Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively. Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles […]
Blog

2024 Planning: Asia Pacific Leaders Can Afford To Tone Down The Caution

Dane Anderson August 1, 2023
After a challenging past few years, business leaders in Asia Pacific can expect a brighter 2024. Learn how to capitalize with Forrester’s Planning Guides.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

CMOs: Is Generative AI On Your Mind?

Subhendu Pattnaik July 26, 2023
I do not have to convince anyone today that generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]
Blog

The Optimization Of Localization

Mavis Liew July 12, 2023
Ask any marketing leader in a given region, and they will tell you that global assets need frequent and, at times, extensive localization before they can be relevant to the needs of their local buying audience. Localization is not just about language — it is also about local elements such as imagery, thought leaders, customer […]
Blog

Zero Trust Finally Moves From Concept To Reality For Asia Pacific Firms

Jinan Budge June 8, 2023
Forrester started covering Zero Trust (ZT) adoption in APAC in early 2020, when Zero Trust was largely touted as a buzzword in our region. At the time, this inaugural APAC-specific ZT research showed that, while ZT was already mainstream in the US and Europe, it was slowly but surely gaining adoption in APAC. Fast-forward two […]
Blog

Navigating The Digital Whirlwind: The Asia Pacific Tech Market Is Poised For 5.8% Growth Amid Economic Flux

Leslie Joseph June 5, 2023
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Blog

Call For Entries: Forrester APAC B2B Marketing Awards 2023

Daryl Wright May 24, 2023
Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives. To be considered, applicants must show that they have […]

How Should CMOs Invest To Fuel Customer-Obsessed Growth?

Download our 2024 Planning Guide for B2B Marketing Leaders to see where to invest, divest, and experiment with funding your growth agenda.

Blog

Introducing The APAC Financial Services Customer Trust Index, 2022

Tom Mouhsian May 8, 2023
Earning and defending customers’ trust, considering the current volatility in financial markets, the infamous downfall of Credit Suisse, the collapse of First Republic Bank, and the ongoing banking scandal in China, requires a special commitment, not lip service. Customers want to feel confident that their investment managers, banks, and insurers are reliable and trustworthy. They also expect genuine […]
Blog

The Data Center Colocation And Cloud Services Landscape In India

Biswajeet Mahapatra April 3, 2023
A thriving data center and cloud services market in India is spoiling CIOs with choices. Along with the established providers, there is a huge influx of local vendors. AI-enabled solutions, infrastructure as a service, platform as a service, and identity as a service are a few of the many recent offerings by these vendors. And […]
Blog

Indian Tech Outlook Looks Very Positive For 2023–2024

Biswajeet Mahapatra April 3, 2023
All major economies have been under distress due to the Ukraine war, stress in supply chains, post-COVID pressures, and banking crises in the US and Europe. Notwithstanding these challenges, the Indian economy will grow between 6.5–7.0% in the next 12 months. This means that India will retain its tag of the fastest-growing large economy in […]
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