Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

Indian Firms Are Adopting SaaS, And It Is Not To Save Costs

Biswajeet Mahapatra 2 days ago
Indian enterprises have had software as a service (SaaS) on their radar for the last seven-plus years, if not more. SaaS uptake in India was slow, and cost used to be the only major driver toward SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-premises solutions in favor of SaaS-only […]
Blog

Large Asia Pacific Firms Are Ramping Up Sustainability Action — But Need To Move Faster

Michael Barnes January 24, 2023
A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate.
Blog

Announcing The Forrester Wave™ Evaluations For Cloud Migration And Managed Service Partners In Asia Pacific And China

Guannan Lu January 16, 2023
Leading firms use a mix of service providers to build their future fit strategies. Forrester data shows that in 2021, 46% of APAC infrastructure decision-makers whose organizations are adopting cloud said they want to use managed services from cloud service providers. Firms in the region are increasingly turning to partners that can help orchestrate the end-to-end journey to […]
Podcast

As Global Economic Woes Spread, Asia Pacific Charts Its Own Path

What It Means January 5, 2023
In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out ahead? On this week’s What It Means episode, Vice Presidents and Research Directors Ashutosh Sharma and Michael Barnes discuss Forrester’s 2023 predictions for the APAC region.
Blog

Understand The State Of Central Bank Digital Currencies In Asia Pacific

Meng Liu December 29, 2022
The Asia Pacific region is at the forefront of central bank digital currency (CBDC) development. Most APAC countries are proactively exploring and experimenting with CBDCs. China, South Korea, India, and Thailand are proactively piloting retail CBDCs. Singapore and Malaysia are currently focusing on wholesale CBDCs and participating in some multicountry CBDC pilots. Australia and Japan […]
Blog

Indian CIOs Should Start With Tech Stack And Services Optimization To Become Future Fit

Biswajeet Mahapatra December 19, 2022
Only 7% of Indian firms qualify as future fit. Learn five critical aspects Indian CIOs should review to ensure a successful digital transformation.
Blog

The State Of CDP In APAC

Xiaofeng Wang December 5, 2022
Following the previously published report covering key CDP vendors in Asia Pacific, I interviewed 10 customer data platform (CDP) customers in the region and published a new report, The State Of Customer Data Platforms In Asia Pacific. Here are the key findings on the state of CDP in APAC. CDP Popularity In APAC Varies By […]

Building A Best-In-Class Marketing Strategy To Maximise Future Success

Discover the challenges related to marketing strategy formulation and how you can transform your marketing strategy to drive long-term business growth.

Podcast

Automation’s Impact On The Future Of Jobs In APAC

What It Means November 10, 2022
Forrester forecasts that by 2040, 63 million jobs will be lost to automation across the five largest economies in APAC. Principal Analysts Michael O’Grady and Sam Higgins discuss the complex factors driving those numbers and the future of jobs in APAC overall.
Blog

Key Technologies For Companies To Fight Money-Laundering Challenges In APAC

Meng Liu November 6, 2022
Pandemic-induced isolation increased people’s online activity but also caused many to suffer from depression and insecurity. Criminals have taken advantage of this vulnerability to steal customer identities and take over their financial accounts to facilitate money laundering. Forrester sees that: Crypto and trade-based money launderings are increasing. Crypto’s inherent anonymity and rising adoption by consumers […]
Blog

Learn About The Future Fit Transformation Underway In India At Our Technology & Innovation APAC Forum 2022

Ashutosh Sharma November 3, 2022
Firms across the globe are rushing to become adaptive, creative, and resilient by raising their IT maturity. This trend has picked up the pace in the past few years, and India is no exception. In fact, our research shows that a higher percentage of Indian firms (7% more) focus on having a dedicated emerging tech […]
Podcast

The Growing Need For A Chief Automation Officer

What It Means November 3, 2022
As automation efforts continue to expand across the enterprise, one question looms large: Who should be overseeing the use of automation technologies in an organization? In this episode, Principal Analyst Leslie Joseph provides his perspective.
Blog

More Content, Less Promotion — What To Expect On Singles’ Day 2022

Xiaofeng Wang November 1, 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.

The ROI Of Sustainability

Sustainability initiatives are no longer just a ‘nice to have’. Learn how to build a use case for sustainability in APAC.

Blog

APAC Predictions 2023: Technology

Danny Mu November 1, 2022
As economic concerns spread in the APAC region, technology leaders will have to make some bold calls. Read our top technology predictions for APAC to help inform your 2023 planning.
Blog

APAC Predictions 2023: Cybersecurity And Risk

Jinan Budge November 1, 2022
In 2023, APAC firms that prioritize internal security and risk cultural practices to deal with external forces will fare the best. Learn more in our 2023 predictions for cybersecurity and risk in APAC.
Blog

Australians’ Laid-Back Reputation Hides The Truth About Our Ability To Trust

Jinan Budge October 30, 2022
People are hardwired to trust other people and, by extension, the organizations they engage with. As an organization, your success or failure at earning and keeping trust ultimately determines not only the fate of your relationship with customers, employees, and partners but the future prospects of the organization itself. But few business, political, or technical […]
Blog

APAC B2B CMOs: Plan For Change In 2023

Mavis Liew October 26, 2022
The COVID-normalised world that we live in today has significantly shifted the priorities and focus for marketing leaders when it comes to driving growth for their organisations. Marketing organisations have adopted and adapted to new skills. The shifts in B2B buying behaviours, which were already in play, have greatly accelerated over the past three years. […]
Blog

Predictions 2023: Asia Pacific Firms Look To Balance Transformation With Customer And Employee Expectations

Ashutosh Sharma October 25, 2022
As APAC companies pursue new avenues for growth, they will need to align their actions with the needs of their most important stakeholders.

Embrace Customer Obsession To Achieve Mission Success

How to accelerate the digital future through exceptional government customer experience.

Blog

Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology & Innovation APAC In Sydney

Leslie Joseph October 11, 2022
This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide Web as we know it by giving users more control over their data and identities, ushering in better incentive structures for creators […]
Blog

Announcing The Finalists For The Enterprise Architecture Award In Asia Pacific

Frederic Giron September 22, 2022
Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]
Blog

The State Of Marketing Talent In Asia Pacific In 2022

Xiaofeng Wang September 5, 2022
The “great resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is a reality in Asia Pacific, making addressing the marketing talent gap one of marketing leaders’ most urgent priorities for 2022. My recently published report, The State Of Marketing Talent In Asia Pacific In 2022, details […]
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