Asia Pacific
Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.
Insights
Blog
Australia And New Zealand: Navigating Business And Technology Priorities For 2024
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.
Blog
Generative AI Marketing Use Cases In APAC
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Following the first data overview report on the state of genAI marketing in the region, this report delves into diverse genAI marketing use cases that achieved positive […]
Blog
Vietnam: Navigating Business And Technology Priorities For 2024
Vietnam’s economic prospects are bright for 2024 and beyond. Get insights into Vietnam's business and technology investment priorities in this preview of a new report.
Blog
Tech Spending In Asia Pacific: A Steady Rise To 6.4% Growth In 2024
Tech spending in the Asia Pacific region is set to increase by 6.4% to reach reach US$710 billion in 2024. Over the next few years, software spending will continue its rapid growth, followed by spend on IT services, communications equipment, and computer equipment.
Blog
You Better Shape Up! Insights From Australia’s 2024 CX Index Study
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Blog
Beyond Basics: Unleashing The Potential Of Mobile Banking Apps In India
Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.
Blog
Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC
IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.
Fuel Growth With Strong Marketing-Sales Alignment
Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.
Blog
Anti-Money Laundering In APAC: What’s Hot In 2024?
New hotspots have emerged for money launderers in the APAC region. Learn the latest anti-money laundering trends and how innovative technology including generative AI can help address the challenges.
Blog
The State Of Generative AI For Marketing In Asia Pacific
I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and […]
Blog
Embracing The Fusion Of Humans + AI: Win With Boundless Experiences
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
Blog
DBS Bank’s Billion-Dollar AI Dream
Most financial services firms are far from realizing significant commercial value from their AI investments. Singapore-based DBS Bank stands as a role model in this area. Learn how the bank uses AI to generate hundreds of millions of dollars of value for its employees, customers, business units, and, ultimately, shareholders.
Blog
Unleashing Field Marketing To Drive Growth In Asia Pacific
We explore key findings for APAC from Forrester’s 2023 State Of B2B Field Marketing Survey to help organizations understand the state of field marketing regionally and what this means for the operation and organization of a future-ready field marketing organization.
Blog
Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.
Blog
CDPs In APAC: A Fast-Growing Emerging Market
I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual customer data platform (CDP) revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that […]
Blog
What 2024 Has In Store For Indian CMOs
Discussions at recent events in Delhi, Bangalore, and Mumbai revealed what's top of mind for Indian marketing leaders.
Blog
Focus On GenAI In India Will Drive Core Modernization And SaaS Adoption In 2024
In 2024, generative AI will find its way into many initiatives across companies in India. Read our top five India technology predictions for 2024 here.
Blog
My Key Takeaways From This Year’s Singapore FinTech Festival
In Singapore, the ease of global networking is impressive. At the recent Singapore FinTech Festival, a significant event in APAC attracting around 66,000 attendees, I had the valuable chance to connect with clients and friends worldwide. The event offered both enriching conversations and intriguing fintech product demonstrations. Here are some key takeaways from the event: […]
Blog
When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.
Blog
Generative AI For Marketing In APAC: Call For Survey Participation
Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable use cases of generative AI in marketing today? What potential does genAI offer for improving marketing efficiency? How are leading brands using generative AI for marketing […]
Blog
Predictions 2024: APAC Firms Inspired By The GenAI Wave
In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.
More posts