Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.



Beyond Basics: Unleashing The Potential Of Mobile Banking Apps In India

Pushpa Marwal May 11, 2024
Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.

Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC

Dane Anderson May 8, 2024
IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.


Don’t Miss Our 2024 Predictions Deep Dive

Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.


Anti-Money Laundering In APAC: What’s Hot In 2024?

Meng Liu May 7, 2024
New hotspots have emerged for money launderers in the APAC region. Learn the latest anti-money laundering trends and how innovative technology including generative AI can help address the challenges.

The State Of Generative AI For Marketing In Asia Pacific

Xiaofeng Wang May 7, 2024
I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and […]

Embracing The Fusion Of Humans + AI: Win With Boundless Experiences

Riccardo Pasto April 23, 2024
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.

DBS Bank’s Billion-Dollar AI Dream

Tom Mouhsian April 17, 2024
Most financial services firms are far from realizing significant commercial value from their AI investments. Singapore-based DBS Bank stands as a role model in this area. Learn how the bank uses AI to generate hundreds of millions of dollars of value for its employees, customers, business units, and, ultimately, shareholders.

Unleashing Field Marketing To Drive Growth In Asia Pacific

Daryl Wright March 11, 2024
We explore key findings for APAC from Forrester’s 2023 State Of B2B Field Marketing Survey to help organizations understand the state of field marketing regionally and what this means for the operation and organization of a future-ready field marketing organization.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.


Presenting The First Forrester Multicloud Container Platform Landscape For Asia Pacific

Charlie Dai February 20, 2024
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.

CDPs In APAC: A Fast-Growing Emerging Market

Xiaofeng Wang February 14, 2024
I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual customer data platform (CDP) revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that […]

What 2024 Has In Store For Indian CMOs

Subhendu Pattnaik January 4, 2024
Discussions at recent events in Delhi, Bangalore, and Mumbai revealed what's top of mind for Indian marketing leaders.

Focus On GenAI In India Will Drive Core Modernization And SaaS Adoption In 2024

Biswajeet Mahapatra December 22, 2023
In 2024, generative AI will find its way into many initiatives across companies in India. Read our top five India technology predictions for 2024 here.

My Key Takeaways From This Year’s Singapore FinTech Festival

Meng Liu November 19, 2023
In Singapore, the ease of global networking is impressive. At the recent Singapore FinTech Festival, a significant event in APAC attracting around 66,000 attendees, I had the valuable chance to connect with clients and friends worldwide. The event offered both enriching conversations and intriguing fintech product demonstrations. Here are some key takeaways from the event: […]

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


When Generative AI Meets Double 11 — What To Expect On Singles’ Day 2023

Xiaofeng Wang November 2, 2023
We'll see a refocus on low-price strategy — along with dashes of genAI influence.

Generative AI For Marketing In APAC: Call For Survey Participation

Xiaofeng Wang October 27, 2023
Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable use cases of generative AI in marketing today? What potential does genAI offer for improving marketing efficiency? How are leading brands using generative AI for marketing […]

Predictions 2024: APAC Firms Inspired By The GenAI Wave

Frederic Giron October 24, 2023
In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Xiaofeng Wang October 16, 2023
According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries. To dive deeper, I talked to B2C marketing leaders in the financial services industry across the region and learned more about their priorities, challenges, and best […]

Supercharge Your Defense: Level Up AI-Powered Models To Combat Fraud In APAC

Meng Liu October 5, 2023
As authorized push payment fraud rises, learn three things your enterprise fraud management vendor should have to better leverage AI to combat fraud.

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal September 27, 2023
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]

Despite Economic Headwinds, Malaysian Banks Continue To Improve CX Quality

Tom Mouhsian September 27, 2023
How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]

Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC

Sam Higgins September 20, 2023
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
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