Asia Pacific

Emotion is key to delivering differentiated customer experiences that drive brand loyalty. Join us next month at CX APAC to learn more.

A lack of necessary skills and available budget are among the obstacles. Meanwhile, firms are emphasizing business growth and product improvements.

Join us at CX APAC where you will walk away with insights to create strong relationships with your customers to proactively build engagement, loyalty and trust to stay ahead in this fast-changing world.

Indonesian firms expanded their digital transformation efforts in 2021 but fell short of realizing the goals they set out in 2020. Our latest survey in the country also shows that enterprises will put a much bigger emphasis on aligning transformation efforts with business goals and metrics in 2022. Respondents also identified technology strategy as a […]

Malaysian firms’ digital transformation efforts stagnated in 2021, and services decision-makers at these firms are even more cautious with their 2022 plans. Key transformation challenges include technical topics like data and security as well as technology strategy. Malaysian firms also need help reinventing their tech strategies to remain relevant and future fit in a fast-changing […]

According to Forrester’s Marketing Survey 2022, talent will be among Asia Pacific (APAC) marketing decision-makers’ top challenges over the next 12 months:  26% considered limited marketing headcount as a top challenge. 22% considered difficulty in recruiting marketing talent as a top challenge. 17% considered employees not having the right skills as a top challenge. To […]

Learn about the three forces driving better payment experiences in the Asia Pacific region.

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC). According to data from Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers in APAC already use CDPs, and 26% plan to do so in the next 12 months — the most cited of the 20 martech options […]

With the broader rollout of the e-yuan next month, government-backed digital currency will enter a new era. What will it hold for banks, non-financial services firms, and society at large?

In the coming year, the Asia Pacific region will take decisive steps toward becoming a digital society. What does that entail, and what else is in store for businesses and consumers? VP and Research Director Michael Barnes discusses Forrester’s APAC predictions on this week’s What It Means.

Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]

The Asia Pacific banking sector has largely weathered the pandemic crisis. But with revenues being squeezed by low interest rates and sluggish loan growth, APAC banks will make big bets and increase their spending on technology, talent, and fintech to drive growth. Tapping into the opportunities brought on by the digital momentum gained during the […]

Investments in smart infrastructure will boom in 2022. Find out why in our 2022 predictions.

Marketing leaders have had an exciting 18 months, if “exciting” is really the accurate word to use. Some would probably argue that “turbulent” is a more accurate description. But as each month rolls into the next, there is no doubt that some semblance of balance and normality is in place today, even if “normal” means […]

In APAC, vast political, economic, and social differences among countries pose an impact on sustainable finance regulations. Even for ESG factors that are easiest to measure and compare — carbon emission, for example — there are still no common goals in the region. Only China (pledged to become carbon-neutral in 2060), South Korea (2050), Japan (2050), New Zealand (2050), and Indonesia (2060) have set a net-zero target, leading to different approaches and progress in regulating sustainable finance activities.

Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly fickle customers. The result? Digital sameness for the most part. According to Forrester’s Customer Experience Index (CX Index™) — a study of 100,000 consumers and 300 […]

Ever watched “50 First Dates“? It’s the one where Adam Sandler woos Drew Barrymore, but there’s a catch: Each date is a “first date” because she can’t remember anything from their previous encounters — all thanks to her short-term memory loss. So, he’s forced to impress her all over again, every single day. A version […]

Forrester’s new B2B Revenue Waterfall will help you optimize opportunities and provide better alignment between marketing and sales. Learn more at B2B Summit APAC.