Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.

Insights

Blog

Call For Entries: Forrester APAC B2B Marketing Awards 2023

Daryl Wright May 24, 2023
Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives. To be considered, applicants must show that they have […]
Blog

Introducing The APAC Financial Services Customer Trust Index, 2022

Tom Mouhsian May 8, 2023
Earning and defending customers’ trust, considering the current volatility in financial markets, the infamous downfall of Credit Suisse, the collapse of First Republic Bank, and the ongoing banking scandal in China, requires a special commitment, not lip service. Customers want to feel confident that their investment managers, banks, and insurers are reliable and trustworthy. They also expect genuine […]
Blog

The Data Center Colocation And Cloud Services Landscape In India

Biswajeet Mahapatra April 3, 2023
A thriving data center and cloud services market in India is spoiling CIOs with choices. Along with the established providers, there is a huge influx of local vendors. AI-enabled solutions, infrastructure as a service, platform as a service, and identity as a service are a few of the many recent offerings by these vendors. And […]
Blog

Indian Tech Outlook Looks Very Positive For 2023–2024

Biswajeet Mahapatra April 3, 2023
All major economies have been under distress due to the Ukraine war, stress in supply chains, post-COVID pressures, and banking crises in the US and Europe. Notwithstanding these challenges, the Indian economy will grow between 6.5–7.0% in the next 12 months. This means that India will retain its tag of the fastest-growing large economy in […]
Blog

Explore The End Of The Customer Lifecycle At CX APAC 2023

Rick Parrish March 13, 2023
Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging technologies, and expect more from brands. And during the pandemic, businesses proved that they can innovate fast enough to keep up. As both consumers and businesses race forward, […]
Blog

India’s Budget For 2023: What It Means For Financial Services And Fintech Firms

Pushpa Marwal March 2, 2023
I looked at the 2023 budget that India’s Finance Minister presented on February 1, 2023. On that day, India’s Prime Minister tweeted, “This year’s budget infuses new energy to India’s development trajectory.” I find that he was not far off the mark. The budget for 2023 does aspire to create an empowered, inclusive, technology-driven, and […]
Blog

The Focus On Value

Mavis Liew February 22, 2023
It is essential for B2B CMOs to develop strategies that align with the projected economic growth of Indonesia in 2023. While the country’s growth is predicted to be positive, CMOs must consider the impact of external factors such as the threat of recession, rising inflation rates, and fluctuating oil prices. These factors could influence the […]

Building A Best-In-Class Marketing Strategy To Maximise Future Success

Discover the challenges related to marketing strategy formulation and how you can transform your marketing strategy to drive long-term business growth.

Blog

Automation Opportunities Abound In Corporate Banking

Pushpa Marwal February 9, 2023
It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients. They must start employing a mix of digital and human-enabled services that will enrich the client […]
Blog

Indian Firms Are Adopting SaaS, And It Is Not To Save Costs

Biswajeet Mahapatra February 1, 2023
Indian enterprises have had software as a service (SaaS) on their radar for the last seven-plus years, if not more. SaaS uptake in India was slow, and cost used to be the only major driver toward SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-premises solutions in favor of SaaS-only […]
Blog

Large Asia Pacific Firms Are Ramping Up Sustainability Action — But Need To Move Faster

Michael Barnes January 24, 2023
A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate.
Blog

Announcing The Forrester Wave™ Evaluations For Cloud Migration And Managed Service Partners In Asia Pacific And China

Guannan Lu January 16, 2023
Leading firms use a mix of service providers to build their future fit strategies. Forrester data shows that in 2021, 46% of APAC infrastructure decision-makers whose organizations are adopting cloud said they want to use managed services from cloud service providers. Firms in the region are increasingly turning to partners that can help orchestrate the end-to-end journey to […]
Podcast

As Global Economic Woes Spread, Asia Pacific Charts Its Own Path

What It Means January 5, 2023
In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out ahead? On this week’s What It Means episode, Vice Presidents and Research Directors Ashutosh Sharma and Michael Barnes discuss Forrester’s 2023 predictions for the APAC region.
Blog

Understand The State Of Central Bank Digital Currencies In Asia Pacific

Meng Liu December 29, 2022
The Asia Pacific region is at the forefront of central bank digital currency (CBDC) development. Most APAC countries are proactively exploring and experimenting with CBDCs. China, South Korea, India, and Thailand are proactively piloting retail CBDCs. Singapore and Malaysia are currently focusing on wholesale CBDCs and participating in some multicountry CBDC pilots. Australia and Japan […]
Blog

Indian CIOs Should Start With Tech Stack And Services Optimization To Become Future Fit

Biswajeet Mahapatra December 19, 2022
Only 7% of Indian firms qualify as future fit. Learn five critical aspects Indian CIOs should review to ensure a successful digital transformation.
Blog

The State Of CDP In APAC

Xiaofeng Wang December 5, 2022
Following the previously published report covering key CDP vendors in Asia Pacific, I interviewed 10 customer data platform (CDP) customers in the region and published a new report, The State Of Customer Data Platforms In Asia Pacific. Here are the key findings on the state of CDP in APAC. CDP Popularity In APAC Varies By […]
Podcast

Automation’s Impact On The Future Of Jobs In APAC

What It Means November 10, 2022
Forrester forecasts that by 2040, 63 million jobs will be lost to automation across the five largest economies in APAC. Principal Analysts Michael O’Grady and Sam Higgins discuss the complex factors driving those numbers and the future of jobs in APAC overall.
Blog

Key Technologies For Companies To Fight Money-Laundering Challenges In APAC

Meng Liu November 6, 2022
Pandemic-induced isolation increased people’s online activity but also caused many to suffer from depression and insecurity. Criminals have taken advantage of this vulnerability to steal customer identities and take over their financial accounts to facilitate money laundering. Forrester sees that: Crypto and trade-based money launderings are increasing. Crypto’s inherent anonymity and rising adoption by consumers […]

Embrace Customer Obsession To Achieve Mission Success

How to accelerate the digital future through exceptional government customer experience.

Blog

Learn About The Future Fit Transformation Underway In India At Our Technology & Innovation APAC Forum 2022

Ashutosh Sharma November 3, 2022
Firms across the globe are rushing to become adaptive, creative, and resilient by raising their IT maturity. This trend has picked up the pace in the past few years, and India is no exception. In fact, our research shows that a higher percentage of Indian firms (7% more) focus on having a dedicated emerging tech […]
Podcast

The Growing Need For A Chief Automation Officer

What It Means November 3, 2022
As automation efforts continue to expand across the enterprise, one question looms large: Who should be overseeing the use of automation technologies in an organization? In this episode, Principal Analyst Leslie Joseph provides his perspective.
Blog

More Content, Less Promotion — What To Expect On Singles’ Day 2022

Xiaofeng Wang November 1, 2022
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Here, we break down what to expect.
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