Asia Pacific
Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.
Insights
Blog
Marketers In APAC: Unlock Greater Value With Adjacent CDP Functionalities
As an analyst closely observing the martech landscape, I’ve seen customer data platforms (CDPs) become indispensable for marketers in APAC. My latest report, The State Of Customer Data Platforms In Asia Pacific, 2024, uncovers the following insights: The popularity of CDPs continues to grow in APAC. Rising consumer awareness around data privacy and tighter regulations […]
Blog
Of S-Curves, AI, And Adaptive IT Capabilities
This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the core […]
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Who Is Your CISO? Understand Their Background To Reduce Risk And Bolster Trust
One of the three principles of high-performance IT (HPIT) is to build trust on a foundation of security, privacy, and resilience. As a CIO, executing your strategy will be much easier if you unleash the talent of the person who plays an outsized role in building a trusted business: your chief information security officer (CISO). […]
Blog
What’s Top Of Mind For B2B CMOs In Asia Pacific
Last week, Mavis Liew and I had the pleasure of hosting Forrester’s B2B Peer Discussion session with a small group of CMOs from enterprises across the Asia-Pacific (APAC) region. The private event format allowed an open and honest exchange about the challenges and opportunities these leaders were facing as they started planning their marketing budgets […]
Blog
Your Buyer Changed, You Didn’t: It’s Time For A Revenue Process Transformation
What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known for many years – the buyer has changed. We know that buyers buy in groups, we know that buyers are getting younger, we know they […]
Blog
Younger Generations Are Shaking Up B2B Buying In APAC — Are You Prepared?
The generational shift is forcing a reckoning among B2B companies. Understanding younger buyers' preferences is key to sustaining growth.
Blog
What’s New In Australian Mobile Banking In 2024
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
Blog
What’s Next For GenAI In Marketing
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]
Blog
Merchant Payment Providers In APAC: What’s Hot In 2024
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing in […]
Blog
CMOs: Prevent The Collapse Of The B2B Revenue Process
Changing buying behaviors are pushing traditional ways of marketing into irrelevance. It’s time for CMOs to step up, make changes, and take ownership of the entire revenue cycle before it’s too late.
Blog
Fraud Management In APAC: What’s New In 2024?
The fraud attack rate in APAC is above the global average. Find out why in this preview of a new report on the latest trends in fraud management, including evolving fraud patterns and technology adoption trends in APAC.
Blog
Budget Planning Guide 2025 For APAC Tech Leaders: Where To Invest, Cut, And Experiment
According to Forrester data, 95% of APAC technology decision-makers anticipate increased IT budgets next year. But macroeconomic uncertainty will force IT leaders to make tough decisions. Get insight into where to invest, where to cut, and where to experiment with your 2025 IT budget.
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Unleash The Power Of Tech: Technology & Innovation Summit APAC
In an era when AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. Forrester’s Technology & Innovation Summit APAC is your gateway to navigating this transformative landscape. Join us in Sydney on October 29, 2024, to harness the power of tech, talent, and AI and drive your business to new […]
Blog
Why Revenue Operations (RevOps) Should Be On Your Radar
Does “revenue operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing ops, sales ops, and customer success ops are integral components of a B2B organization’s revenue operations (RevOps). Traditionally, these teams have developed their capabilities to support their specific domain, but in today’s challenging economic landscape, […]
Blog
The Singapore CX Index Rankings, 2024
Singapore’s Financial Service Industry Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience (CX) at leading financial service providers in Singapore since 2018. This year, we’ve expanded the coverage of our Customer Experience Index (CX Index™) beyond retail banking and auto and home insurance to include […]
Blog
Travel Spending On Track To Return To Pre-Pandemic Levels By End Of 2024
Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however. Among […]
Blog
Exploring Japan’s Business And Technology Priorities For 2024
Japanese organizations are facing a pivotal shift in their business and technology priorities amidst economic uncertainties. Take a look at the insights from our latest report.
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Australia And New Zealand: Navigating Business And Technology Priorities For 2024
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.
Blog
Generative AI Marketing Use Cases In APAC
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Following the first data overview report on the state of genAI marketing in the region, this report delves into diverse genAI marketing use cases that achieved positive […]
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Vietnam: Navigating Business And Technology Priorities For 2024
Vietnam’s economic prospects are bright for 2024 and beyond. Get insights into Vietnam's business and technology investment priorities in this preview of a new report.
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