Asia Pacific

Read Forrester’s insights on financial services, marketing, technology, and more in the Asia Pacific (APAC) region.



Announcing The Finalists For The Enterprise Architecture Award In Asia Pacific

Frederic Giron September 22, 2022
Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]

The State Of Marketing Talent In Asia Pacific In 2022

Xiaofeng Wang September 5, 2022
The “great resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is a reality in Asia Pacific, making addressing the marketing talent gap one of marketing leaders’ most urgent priorities for 2022. My recently published report, The State Of Marketing Talent In Asia Pacific In 2022, details […]

The ROI Of Sustainability

Sustainability initiatives are no longer just a ‘nice to have’. Learn how to build a use case for sustainability in APAC.


Evolving Buyer Behaviours In Asia Pacific: What Do Desserts Have To Do With It?

Mavis Liew August 26, 2022
Buying behaviour around the world has changed significantly, accelerated by the pandemic. Within the Asia Pacific region, marketers and sellers must be prepared to adapt to these changes and deliver what their buyers demand. Every year, Forrester fields a global survey to purchase decision-makers to find out what it is that makes them buy. We […]

The Ever-Expanding Reach Of India’s Unified Payments Interface (UPI)

Pushpa Marwal August 10, 2022
India’s Unified Payments Interface (UPI) continues to grow at a breakneck pace. As per a recent news article, this year’s transaction volume and value have virtually doubled compared to the previous year, rising 99% in volume and 90% in value. In some ways, UPI has transformed India’s digital economy and has accelerated the country’s transition […]

Geopolitics And Trade-Offs: East Meets West In APAC’s Public Cloud

Sam Higgins August 9, 2022
Asia Pacific (APAC) is a vast region with enormous diversity in climate, topography, history, culture, ethnicity, and political and economic development. At $30.9 trillion, the region makes up nearly 40% of the world’s GDP and is now covered by the world’s largest free trade agreement with a market 2.5 times larger than that of the […]

Join Me At Forrester’s Tech Leaders Summit 2022 Singapore To Learn About Building Successful Co-Innovation Partnerships

Achim Granzen August 8, 2022
I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here. In this blog post, I would like to share some additional tips to get you started and invite you to learn more about building successful co-innovation partnerships at Forrester’s Tech Leaders Summit, August 18, 2022, in Singapore. Getting […]

Demand And ABM Are Converging — So What? A Forrester B2B Summit APAC 2022 Session Preview

Daryl Wright August 7, 2022
With the difference between demand and ABM narrowing significantly, and with the need to connect more buyers across more accounts through multiple touchpoints, merging once-siloed approaches seems the logical next step. Learn more at B2B Summit APAC.

Asia Pacific MSS Firms Are The New “Minions” In “The Incredibles” Suits

Fahad Ehsan August 2, 2022
For many years, managed security services providers (MSSPs) have been sold as shining knights and superheroes that will come to the rescue and solve all of your security problems. From what we have seen, this is far from the truth, and most MSSPs have not been able to provide a consistent client experience. The problem […]

APAC Marketing Leaders: Are You Overwhelmed With Too Many Product Launches To Execute On?

Mavis Liew July 18, 2022
While regional businesses continue to bring new products and offerings into the market to meet the growing demands of their audience, marketing leaders seek answers on how to streamline and prioritise these new product launches. The multiple markets that they look after in Asia Pacific are not homogeneous, featuring different languages and cultures, as well […]

B2B Summit APAC 2022: Back Live And Digital With A Rock-Star Agenda

Meta Karagianni July 7, 2022
Our excitement grows by the day with our B2B Summit APAC event back live in Singapore (and via the digital experience) this September 20–21. We have been working on developing our agenda for some time now, and our aim has always been simple: to deliver unique, APAC-focused, and actionable best practices and guidance to support […]

Call For Entries: Forrester B2B Summit APAC Awards

Meta Karagianni May 25, 2022
After two years of working and connecting with our colleagues and peers remotely, we are so excited to bring our B2B Summit APAC event back to Singapore. Our analyst teams have been working intensely to stand up an agenda that is relevant and unique to our APAC clients, addressing the most pressing issues we hear […]

Forrester Decisions Service For Security And Risk Leaders Now Available In Asia Pacific

Dane Anderson April 25, 2022
Our highly anticipated Forrester Decisions service for Security & Risk is now available in Asia Pacific.

Join Us At CX APAC 2022 To Understand How To Design For Emotion

Zhi Ying Barry April 11, 2022
Emotion is key to delivering differentiated customer experiences that drive brand loyalty. Join us next month at CX APAC to learn more.

Japanese Firms Are Losing Their Appetite For Digital Transformation

Achim Granzen April 5, 2022
A lack of necessary skills and available budget are among the obstacles. Meanwhile, firms are emphasizing business growth and product improvements.

Ready To Drive Deep Transformational Change? Learn How At CX APAC 2022

Riccardo Pasto April 5, 2022
Join us at CX APAC where you will walk away with insights to create strong relationships with your customers to proactively build engagement, loyalty and trust to stay ahead in this fast-changing world.

Indonesian Firms Expanded Their Digital Transformation Efforts In 2021 But Fell Short Of Their Objectives

Achim Granzen March 27, 2022
Indonesian firms expanded their digital transformation efforts in 2021 but fell short of realizing the goals they set out in 2020. Our latest survey in the country also shows that enterprises will put a much bigger emphasis on aligning transformation efforts with business goals and metrics in 2022. Respondents also identified technology strategy as a […]

Malaysian Firms’ Digital Transformation Momentum Is Stalling

Achim Granzen March 22, 2022
Malaysian firms’ digital transformation efforts stagnated in 2021, and services decision-makers at these firms are even more cautious with their 2022 plans. Key transformation challenges include technical topics like data and security as well as technology strategy. Malaysian firms also need help reinventing their tech strategies to remain relevant and future fit in a fast-changing […]

The State Of Marketing Talent In Asia Pacific In 2022: Call For Survey Participation

Xiaofeng Wang March 21, 2022
According to Forrester’s Marketing Survey 2022, talent will be among Asia Pacific (APAC) marketing decision-makers’ top challenges over the next 12 months:  26% considered limited marketing headcount as a top challenge. 22% considered difficulty in recruiting marketing talent as a top challenge. 17% considered employees not having the right skills as a top challenge. To […]

Use Innovation To Reshape The B2B Payment Experience In APAC

Meng Liu March 10, 2022
Learn about the three forces driving better payment experiences in the Asia Pacific region.

Explore The CDP Vendor Landscape In Asia Pacific

Xiaofeng Wang January 10, 2022
Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC). According to data from Forrester’s 2021 Global Marketing Survey, 23% of B2C marketing decision-makers in APAC already use CDPs, and 26% plan to do so in the next 12 months — the most cited of the 20 martech options […]
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