Explore And Experiment With Generative AI Now

Generative AI will be the fulcrum that businesses rely on to enhance, empower, and engage employees and customers. Stay ahead with Forrester’s evolving analysis on how generative AI will change everything from your business to your role. Understand its risks and rewards.

Sustained Growth Starts Here

The key to building a better growth engine is aligning around customer value. Companies with high levels of alignment realize 2.4x higher revenue growth and 2.0x higher growth in profitability.

Align Key Functions To Power Your Growth Engine

Growth strategies that focus on extracting value from customers are outdated. Maximizing value for customers and buyers generates value for the business. Align key revenue-generating and technology functions around customer value to propel growth.

Get To Growth Faster

Forrester Decisions research services are a proven growth generator and business accelerator. They help you de-risk your decisions. Guide your actions. Target your opportunities. And align your teams on priorities and outcomes. They’re a game changer for tech, marketing, CX, sales, product, and digital leaders who want to perform at a higher level — and drive sustained, customer-obsessed business growth.

Capture Your Share Of Forrester Decisions ROI

While Forrester Decisions delivers a 259% return on investment and accelerates revenue growth by 4%, that only scratches the surface of the economic impact it can have on your business.

How Do Leaders Get Ahead With Forrester Decisions?

A report of the Total Economic Impact™ (TEI) of Forrester Decisions reveals that:

  • 69% say it improves their expertise and confidence.
  • 48% say it helps them align their teams and functions.
  • 45% say it helps them better understand their challenges and priorities.

Research With A Consultative Approach

Today’s leaders are navigating an unprecedented, complex environment. Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions, and taking action to deliver results. Leaders who are looking to achieve break-out growth. Each research service includes:

Bold Vision

Stay ahead of changing customer and market dynamics and plan for the future with customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.


How Will Generative AI Change B2B Marketing?

What It Means 4 days ago
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.
Insights Hub

Navigating The Downturn

What decisions should you make to thrive in an uncertain economic climate? Explore our resources for data-backed guidance tailored to business and technology leaders.

Curated Tools & Frameworks

Empower your team to execute on your vision with proven strategic models and plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments, strategic models, templates, Forrester Wave™ evaluations for your function, and certification courses.


Kickstart Your CX Transformation

This complimentary guide will show you how to leverage customer journey maps to spur investment and interest in CX, as well as boost performance.


The Six Elements Of A Meaningful Marketing Plan

Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value.

We’ve benchmarked, comparing not just companies that are in our situation right now, but companies that have done what we intend to do ... and that’s been so insightful and significant for us.

CMO, cybersecurity and data backup company

Hands-On Guidance

Accelerate progress and de-risk decisions with best practices tailored to you and your team. We are on your side and by your side, through guidance sessions with analysts, peer discussions, events, and more.


Transform Tech Into A Business Enabler

Discover new ways to use technology to create an engine of strong, sustainable, customer-focused business growth at Forrester’s Technology & Innovation Forums.


Defy Uncertainty With Consistent, Scalable B2B Growth

Outpace your competitors despite changes in the economy, buyer behavior, and technology innovation. Learn how at Forrester’s B2B Summits.

Shorten the distance to impact.

Forrester Decisions is our portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives.

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