B2B Summit EMEA

Join us for the region’s premier event for B2B marketing, sales, and product leaders. Explore the latest research, methodologies, and tools to help accelerate your path to growth.

Featured Blogs & Podcasts


The Force Is With You — When Your Stakeholders Experience The Value They Expect

Goodbye features, hello value. Learn the benefits of taking a human-centered design approach within your IT organization.

US Banking Customers Will Soon Demand These Features. Does Your Mobile App Offer Them?

Customers’ digital banking expectations have shifted. We look at three features that are now key in customers' minds.

Forrester Launches Forrester Decisions for Digital Business & Strategy


Why The CIO-CMO Partnership Matters More Than Ever

Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.

AI Insights

AI has the potential to fundamentally change how work gets done. Read Forrester’s latest insights and perspectives on AI here.


2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova 4 days ago
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

Announcing The Forrester Wave™: AI/ML Platforms, Q3 2022

Rowan Curran July 12, 2022
Artificial intelligence applications are beginning to hit their stride, delivering end-to-end experiences for customers and employees that match or exceed human capacities. To help enterprises decide which AI/machine-learning (ML) platform to invest in, Forrester evaluated vendor platforms offered by Amazon Web Services, C3 AI, Cloudera, Databricks, Dataiku, DataRobot, Google, H2O.ai, IBM, Microsoft, Palantir, RapidMiner, RStudio, […]

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