Customer Obsession Awards

True customer obsession is the key to sustained growth, and steadfast cross-functional alignment is the key to true customer obsession. Forrester Customer Obsession Awards winners are companies and individuals that align the organization around customers to deliver seamless experiences across channels. Winners take the stage at Forrester’s CX Summits in North America, EMEA, and APAC.

Customer-Obsessed Enterprise Award Winners

These high performers in customer obsession are companies that prioritize customers in their leadership, strategy, and operations and drive successful business outcomes.


North America





Customer-Obsessed Leadership Award Winners

Were pleased to honor these Customer-Obsessed Leadership Award winners, senior marketing, CX, and digital business leaders who prioritize customer needs to build an environment of customer obsession across the organization.


North America

Elizabeth Killinger,
executive vice president, NRG, and president, NRG Home and Reliant, NRG Energy 

Aarthi Murali
chief customer experience officer, M&T Bank 

Amy Summy
executive vice president, chief marketing officer, and consumer lead, Labcorp

Nominate Your CX Excellence

Want to join the ranks of Forrester Customer-Obsessed Awards winners? Nominate your company’s winning customer-centric approach. Check out our award requirements to see if you qualify to apply for award recognition. 

Upcoming CX Summits

Achieve Award-Winning Customer Experience

Discover how Forrester helps CX, digital, and marketing leaders connect CX to business growth, enabling better alignment throughout the organization to prioritize customer value.