Featuring:
Enza Iannopollo, Principal Analyst
Show Notes:
Eighty percent of UK consumers believe that firms should always disclose when they use AI, yet only 48% believe that AI powers self-driving cars. With such a mismatch between consumer expectations and knowledge, Enza Iannopollo, Forrester Principal Analyst, joins us to discuss how to use emerging EU legislation as a foundation to build trustworthy AI experiences. We discuss:
- How do we define and measure trust?
- Which institutions do consumers trust to manage the risks of AI?
- How do the levers of trust change with different levels of AI risk?
- Where can CX leaders look for guidance and best practices?
