EMEA

Read Forrester’s insights on financial services, marketing, technology, and more in the EMEA region.

Insights

Blog

Digital Sovereignty Is Changing The Cloud Market

Dario Maisto February 5, 2024
Digital sovereignty offerings from cloud providers are getting more complicated. Get an overview of what's happening in the market and learn the benefits of defining digital sovereignty requirements early.
Blog

It’s Time For The EU AI Act — Let’s Get This Party Started

Enza Iannopollo February 2, 2024
According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption. Those concerns are set to grow even more now that the EU AI Act is becoming a reality.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

European Tech Spend Bounces Back In 2024

Michael O'Grady December 19, 2023
2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.
Blog

European Banks Struggle To Earn High Levels Of Customer Trust

Aurelie L'Hostis December 18, 2023
Consumers in France, Italy, Spain, and the UK generally rate their trust towards their bank as weak or — at best — moderate.
Blog

European MDR Providers Differentiate With Superior Investigation And Response Skills

Tope Olufon December 6, 2023
Find out how managed detection and response (MDR) providers have tailored their technical frameworks and service delivery methods in Europe to align with regional nuances.
Blog

This Week In AI, UK Edition: Much Ado About Not That Much

Enza Iannopollo December 4, 2023
The new UK AI bill in Parliament is likely to add up to less practical impact than you might think. Find out why.
Blog

2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots

Laura Koetzle September 3, 2023
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Adapt Your In-Person B2B Event Strategy Or Lose Audiences

Conrad Mills August 15, 2023
In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019. At […]
Blog

What Can Sisyphus Teach Marketing About The Importance Of Retention?

David Parry July 24, 2023
What can marketing learn from Sisyphus about the importance of retention? Sisyphus, the king of Corinth in Greek mythology, incurred the wrath of the gods and was condemned by Hades to an eternal punishment. His fate involved ceaselessly pushing a boulder uphill in the depths of the underworld, only to have it roll back down […]
Blog

Looking Ahead To Forrester’s B2B Summit EMEA 2023

Paul Ferron July 12, 2023
Throughout the year, there is an ebb and flow to the things that I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is […]
Blog

Introducing The European Financial Services Customer Trust Index

Aurelie L'Hostis June 27, 2023
We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.
Blog

Gaia-X Is Back, But Only Adoption Will Signal Success

Dario Maisto May 30, 2023
The creation of the Gaia-X Digital Clearing House provides a more transparent view of cloud data sovereignty in Europe and facilitates cloud migration and data space projects. Learn more about the latest updates.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think

Enza Iannopollo May 23, 2023
Learn why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
Blog

Practice Responsible Design — It’s A Matter Of Trust

Aurelie L'Hostis April 26, 2023
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
Blog

European Tech Spend Will Cool In 2023 — Here’s Why

Michael O'Grady December 19, 2022
The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]
Blog

CX Index för Svenska försäkringsbolag 2022: Vad vill kunderna ha?

William Dahlgren December 12, 2022
Forrester har länge undersökt Customer Experience (CX) och hur kunder upplever interaktionen med företag i olika branscher och geografier. För första gången görs nu ett CX index på svenska försäkringsbolag som en del av det europeiska CX indexet. Varför är CX så viktigt? Och varför just nu? I vår forskning syns en tydlig korrelation mellan […]
Blog

Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan November 28, 2022
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
Blog

European Predictions 2023: B2B Marketing

Meta Karagianni October 26, 2022
To counter economic headwinds, B2B marketing leaders in Europe will turn their focus to fundamentals, yet in the pursuit of revenue-engine alignment, some will make a misstep.
Blog

CX Index för svenska banker 2022: Vad vill kunderna ha?

William Dahlgren October 18, 2022
Forrester har länge undersökt Customer Experience (CX) och hur kunder upplever interaktionen med företag i olika branscher och geografier. För första gången görs ett CX index på svenska banker som en del av det europeiska CX indexet. Varför spelar CX roll? Och varför just nu? I vår forskning syns en tydlig korrelation mellan företags tillväxt […]
Podcast

Where Did Gaia-X Go Wrong?

What It Means October 13, 2022
The Gaia-X initiative was launched in 2019 as a way for European governments to reclaim data sovereignty from non-European cloud hyperscalers. But it hasn’t lived up to its promise. In this episode, senior analysts Dario Maisto and Jeffrey Rajamani provide an update on the current state and future outlook for Gaia-X.
More posts