EMEA
Read Forrester’s insights on financial services, marketing, technology, and more in the EMEA region.
Insights
Blog
2024 Planning: European Leaders Must Avoid An Excess Of Caution And Invest In Bright Spots
Many of the signals we normally use to plan for the coming year are pointing in ambiguous, counterintuitive, or contradictory directions. But submitting to excessive caution would be a mistake.
Blog
Adapt Your In-Person B2B Event Strategy Or Lose Audiences
In-person events are an essential part of an integrated event mix, but attendance levels are down when compared to pre-pandemic levels, and macroenvironmental changes over the past three years have changed in-person events forever. 2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019. At […]
Blog
What Can Sisyphus Teach Marketing About The Importance Of Retention?
What can marketing learn from Sisyphus about the importance of retention? Sisyphus, the king of Corinth in Greek mythology, incurred the wrath of the gods and was condemned by Hades to an eternal punishment. His fate involved ceaselessly pushing a boulder uphill in the depths of the underworld, only to have it roll back down […]
Blog
Looking Ahead To Forrester’s B2B Summit EMEA 2023
Throughout the year, there is an ebb and flow to the things that I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. The same happens to me when Forrester’s B2B Summit in North America is […]
Blog
Introducing The European Financial Services Customer Trust Index
We have launched the European Financial Services Customer Trust Index, 2022. Sadly, customers in France, Germany, Italy, and the UK generally rate their trust toward their banks as weak or — at best — moderate.
Blog
Gaia-X Is Back, But Only Adoption Will Signal Success
The creation of the Gaia-X Digital Clearing House provides a more transparent view of cloud data sovereignty in Europe and facilitates cloud migration and data space projects. Learn more about the latest updates.
Blog
The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think
Learn why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
Blog
Practice Responsible Design — It’s A Matter Of Trust
Firms must practice responsible design to earn trust and drive sustainable value. Learn more in this blog post.
Blog
European Tech Spend Will Cool In 2023 — Here’s Why
The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]
Blog
CX Index för Svenska försäkringsbolag 2022: Vad vill kunderna ha?
Forrester har länge undersökt Customer Experience (CX) och hur kunder upplever interaktionen med företag i olika branscher och geografier. För första gången görs nu ett CX index på svenska försäkringsbolag som en del av det europeiska CX indexet. Varför är CX så viktigt? Och varför just nu? I vår forskning syns en tydlig korrelation mellan […]
Blog
Open Banking Adoption Is On The Cusp Of Robust Growth In Europe
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
Blog
European Predictions 2023: B2B Marketing
To counter economic headwinds, B2B marketing leaders in Europe will turn their focus to fundamentals, yet in the pursuit of revenue-engine alignment, some will make a misstep.
Blog
CX Index för svenska banker 2022: Vad vill kunderna ha?
Forrester har länge undersökt Customer Experience (CX) och hur kunder upplever interaktionen med företag i olika branscher och geografier. För första gången görs ett CX index på svenska banker som en del av det europeiska CX indexet. Varför spelar CX roll? Och varför just nu? I vår forskning syns en tydlig korrelation mellan företags tillväxt […]
Podcast
Where Did Gaia-X Go Wrong?
The Gaia-X initiative was launched in 2019 as a way for European governments to reclaim data sovereignty from non-European cloud hyperscalers. But it hasn’t lived up to its promise. In this episode, senior analysts Dario Maisto and Jeffrey Rajamani provide an update on the current state and future outlook for Gaia-X.
Blog
Meet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay
New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.
Blog
Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren
A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
Blog
Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
Blog
Sales Leadership, Assemble! At Forrester’s B2B Summit EMEA In London, October 11–12
B2B organisations face a range of macroeconomic uncertainties as they head into the second half of 2022 that pose risk to growth and profitability objectives. While you may not have control over these changing conditions, you can determine your own path through them to ensure that you thrive rather than just survive. Forrester’s B2B Summit […]
Blog
What To Expect At Forrester’s B2B Summit EMEA 2022
This year’s agenda brings together forward-looking vision and actionable insights for B2B marketing and sales professionals.
Blog
Europe Leads The Way In Re-Empowering The Consumer In The Digital Era
The EU has overhauled the legislative environment for digital services in Europe. Learn what this means for tech and marketing.
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