Read Forrester’s insights on financial services, marketing, technology, and more in the EMEA region.
European Tech Spend Will Cool In 2023 — Here’s Why
The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]
CX Index för Svenska försäkringsbolag 2022: Vad vill kunderna ha?
Forrester har länge undersökt Customer Experience (CX) och hur kunder upplever interaktionen med företag i olika branscher och geografier. För första gången görs nu ett CX index på svenska försäkringsbolag som en del av det europeiska CX indexet. Varför är CX så viktigt? Och varför just nu? I vår forskning syns en tydlig korrelation mellan […]
Open Banking Adoption Is On The Cusp Of Robust Growth In Europe
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
European Predictions 2023: B2B Marketing
To counter economic headwinds, B2B marketing leaders in Europe will turn their focus to fundamentals, yet in the pursuit of revenue-engine alignment, some will make a misstep.
CX Index för svenska banker 2022: Vad vill kunderna ha?
Forrester har länge undersökt Customer Experience (CX) och hur kunder upplever interaktionen med företag i olika branscher och geografier. För första gången görs ett CX index på svenska banker som en del av det europeiska CX indexet. Varför spelar CX roll? Och varför just nu? I vår forskning syns en tydlig korrelation mellan företags tillväxt […]
Where Did Gaia-X Go Wrong?
The Gaia-X initiative was launched in 2019 as a way for European governments to reclaim data sovereignty from non-European cloud hyperscalers. But it hasn’t lived up to its promise. In this episode, senior analysts Dario Maisto and Jeffrey Rajamani provide an update on the current state and future outlook for Gaia-X.
Meet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay
New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.
Meet The New Analyst Covering Digital Business & Strategy: William Dahlgren
A new analyst joins Forrester’s Stockholm office to cover digital business and strategy (DB&S) and focus on topics such as digital strategy and metrics across industries.
Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
Sales Leadership, Assemble! At Forrester’s B2B Summit EMEA In London, October 11–12
B2B organisations face a range of macroeconomic uncertainties as they head into the second half of 2022 that pose risk to growth and profitability objectives. While you may not have control over these changing conditions, you can determine your own path through them to ensure that you thrive rather than just survive. Forrester’s B2B Summit […]
What To Expect At Forrester’s B2B Summit EMEA 2022
This year’s agenda brings together forward-looking vision and actionable insights for B2B marketing and sales professionals.
Europe Leads The Way In Re-Empowering The Consumer In The Digital Era
The EU has overhauled the legislative environment for digital services in Europe. Learn what this means for tech and marketing.
European Skill Clusters: A Solution To The Tech Talent Crunch?
With the tech talent crunch in Europe creating urgent challenges, business and technology leaders are looking beyond their local regions to fill their skills gaps. On this episode, Principal Analyst Dan Bieler and VP, Research Director James McQuivey discuss a new report that identifies and ranks Europe’s top talent regions, or “skill clusters.”
Der Weg zur unternehmerischen Nachhaltigkeit mit Technologie + X
Nachhaltigkeitsinitiativen sind kein “nice to have” mehr. Worauf es ankommt und wie Nachhaltigkeit in Ihre Technologiestrategie passt, erfahren Sie im Webinar.
Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
Moving Beyond Digital To Become Future Fit In Manufacturing
Learn more about how European manufacturing organisations can evolve to become future-proof organisations.
Tech Executives Need To Make Diversity and Inclusion (D&I) Core To Their Talent Strategy
Watch our panelists as they share how diversity & inclusion boosts innovation capabilities and opens new revenue opportunities.
Overcoming Disruption: How To Adapt Your Tech Strategy For The Future
While the pandemic has driven technology leaders to search for new approaches to help their organisations thrive – pandemics and systemic risks will only continue to increase in frequency and magnitude. Discover how tech leaders can prepare their strategy for the years ahead.
Open Finance Will Reshape The Relationship Between Banks And Their Customers
Learn the two crucial factors that will determine the pace and scale of open finance's opportunity.
Impressions From Mobile World Congress 2021
Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 was canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […]