Generative AI

What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.

Insights

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Build Your GenAI Strategy On A Rock-Solid Foundation (Model)

Rowan Curran 3 days ago
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
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Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs

Alvin Nguyen April 11, 2024
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.

Avoid Zombie AI Projects With Our Best Practices

Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.

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Low AIQ Threatens Employees, Customers, And Your AI Initiatives

J.P. Gownder April 11, 2024
Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.
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Five Ways That Generative AI Brings Superpowers To Portfolio Marketers

Beth Caplow April 5, 2024
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
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What I Learned About GenAI From Over 100 Indian CMOs

Subhendu Pattnaik April 4, 2024
Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post.
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The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager

Alla Valente April 3, 2024
US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.
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Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier

J.P. Gownder April 3, 2024
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
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Enhancing The Forrester Experience With Generative AI

Carrie Johnson April 3, 2024
Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
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GenAI: GRC Enters Accelerator Era, And Not A Minute Too Soon!

Alla Valente April 2, 2024
Generative AI offers an opportunity for risk management to reinvent itself from the department of “no” to the discipline of “go.” Find out how in this blog post.
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Don’t Get Canceled: How To Overcome GenAI Consumer Backlash

Audrey Chee-Read April 2, 2024
As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy.
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Your Cloud Strategy Is Now Your AI Strategy, Too

Lee Sustar April 1, 2024
The AI cloud is on the rise. Learn the key considerations that cloud customers should have as they sort out which cloud offerings fit and which don’t fit with their AI workload requirements.
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Wasm Today, AI Tomorrow: KubeCon Expands Its Reach

Devin Dickerson March 28, 2024
GenAI, WebAssembly (Wasm), and cloud sustainability were big topics at KubeCon Europe 2024. Read our three key takeaways from the event as well as three recommended next steps in this review.

Supercharge Your APAC B2B Success — And Save $200

Register by June 28 to save $200 on B2B Summit APAC in Singapore. Access growth, revenue, alignment, sales, genAI, and product strategies to boost your brand success.

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Five Key Insights Into Consumers’ Use Of Generative AI

Thomas Husson March 28, 2024
As is often the case with new technology that promises to change the world, consumer use of generative AI has raised some questions and concerns. Learn five of the key trends we see emerging around the consumer use of generative AI in this preview of a new report.
Podcast

Are You A Better Manager Than A Bot?

What It Means March 28, 2024
After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective.
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Your Employees Aren’t Ready For AI — Prepare Them With AIQ

J.P. Gownder March 27, 2024
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
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The Forrester Wave™: Conversation Automation Solutions For B2B, Q1 2024 — Five Key Takeaways

Jessie Johnson March 27, 2024
We've evaluated the nine most important conversation automation solution vendors. Learn what’s changed since we evaluated the market three years ago
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The State Of Digital Experiences In Manufacturing In 2024

Paul Miller March 27, 2024
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
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Can AI Improve Your Loyalty Program?

Mary Pilecki March 26, 2024
Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.
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Three Takeaways From Forrester’s 2024 Evaluation Of AI Infrastructure Solutions

Mike Gualtieri March 25, 2024
Forrester's new Wave report evaluates and ranks the top AI infrastructure solutions. Get three key insights from our analysis in this preview of the report.
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The DOJ And SEC Acknowledge That AI Amplifies Harm And Signal Stiffer Sentences

Michele Goetz March 25, 2024
Following comments from the DOJ and SEC, tech leaders are more concerned about keeping up with new AI regulations and guidelines. Learn four key steps your enterprise can take to prepare.
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