Generative AI
What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.
Insights
Blog
The Future Of Digital Experiences: A Human-Centered, Empowering Journey
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
Blog
The Rise Of Digital Coworkers: Moveworks Bets Big On AI Agents
Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplace — all part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements. […]
Blog
Atlassian’s AI Offensive Is Changing Work Forever
Atlassian has launched a sweeping upgrade to its platform, and the message is crystal-clear: AI isn’t just a feature; it’s the foundation. If you’re working in tech, managing teams, or even just part of a business using Jira or Confluence, this isn’t a subtle shift; it’s a tectonic one. Atlassian dropped a full suite of […]
Blog
Forrester’s Top Threats For 2025
2025 started with a bang! Technology and geopolitics are changing so fast that many can’t keep track of the latest trends, with an announcement of new, benchmark-shattering genAI-related tech seemingly every week.
Blog
Key Takeaways From The Forrester Wave™: Data Management For Analytics Platforms, Q2 2025
With the rise of multicloud and hybrid-cloud data strategies, diverse data types, and increasing expectations for improved scale and automation, data management for analytics is getting more challenging. Find out how vendors are adapting with new and advanced capabilities fueled by advanced automation, integrated data intelligence, and AI-driven data management in this preview of our new Wave.
Blog
XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
Blog
The New US Federal AI Policy Demands That Government And Private-Sector Tech Leaders Embrace Responsible And Explainable AI
Today, under the headline-grabbing geopolitical and geoeconomic volatility, a significant, and potentially more consequential, transformation is unfolding in the public sector.
Discover 10 Top Emerging Technologies For 2025
Be among the first to explore the emerging technologies set to transform industries and redefine strategies. Join our live webinar with Forrester VP Brian Hopkins on May 21. Exclusive insights + live Q&A!
Blog
Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog
Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025
Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.
Blog
Navigate The Evolving Landscape Of AI Technical Services
Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.
Blog
What You Can Learn From Shopify’s CEO’s Memo On Workforce AI
A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.
Blog
RSAC 2025 Early Stage Expo Preview: AppSec, IAM, GenAI, SecOps, And More
As we put together our game plan for what to see at RSA Conference 2025, we wanted to scope out innovation, identify which vendor booths will be a must-see, and (at least for one of us) minimize the number of steps to take around the Moscone Center.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
The AI Effect: Pervasive, Promising, And Pressing
AI is rapidly transforming industries, and clients are seeking guidance on how to invest wisely and measure ROI amid the hype. As AI continues to evolve, trust in data, models, and outcomes will be crucial for scaling and realizing its full potential. The future of AI is about balancing innovation with careful planning to stay ahead without being overwhelmed.
Blog
Qualtrics X4 Highlights: AI-Powered Research Is Expanding
What do AI-powered advancements such as Experience Agents and Qualtrics Edge mean for experience research today and in the future? Here are three takeaways from Qualtrics X4.
Blog
Don’t Leave Consumers Behind In Your Agentic AI Journey
As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.
Blog
OCBC’s Journey To Becoming A Generative AI Pioneer
OCBC has emerged as a leader in enterprise AI adoption, seamlessly integrating generative AI (genAI) across its operations. I recently spoke with Donald MacDonald, head of OCBC’s Group Data Office, about the bank’s AI journey. Q: Donald, OCBC’s success with AI seems to stem from a long-term vision rather than a sudden pivot. How did […]
Blog
The Augmented Architect: Real-Time Enterprise Architecture In The Age Of AI
What if the EA function was no longer confined to episodic review and disconnected models? This is the emerging reality — a direct consequence of the operationalization of architecture via closed feedback loops, AI agents, large language models (LLMs), retrieval-augmented generation, vector databases, and dynamic graph-based systems.
Blog
Generative AI Innovation In Security Tools Is Finally Getting Interesting
The core themes of The-C2 conference in London were artificial intelligence, supply chain security, and cyber hygiene. Get a closer look at how these themes may impact security professionals in this recap.
Webinar
Unveiling The Top 10 Emerging Technologies Of 2025
Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
Blog
The Sudden Silo Breaker: GenAI Converges Search Experiences And Disciplines
Generative AI search experiences are increasingly conversational, assistive, and agentic. As a result, distinctions between search experiences are disappearing. Our latest report helps marketing, digital, and technology leaders and processes adapt to genAI-integrated search.
More posts