Blog
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
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As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
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It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
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The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
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Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
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Most leaders underestimate the amount of training and upskilling their employees need to productively use AI tools. That miscalculation puts organizations at risk. Learn how to avoid the risks of Low AIQ.
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Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
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Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post.
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US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.
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Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
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Izola, Forrester’s genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives.
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Generative AI offers an opportunity for risk management to reinvent itself from the department of “no” to the discipline of “go.” Find out how in this blog post.
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As AI awareness increases, consumers assume a default posture of distrust. This year’s CX Summit North America will reveal practices that brands can use to protect themselves while advancing their genAI strategy.
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The AI cloud is on the rise. Learn the key considerations that cloud customers should have as they sort out which cloud offerings fit and which don’t fit with their AI workload requirements.
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GenAI, WebAssembly (Wasm), and cloud sustainability were big topics at KubeCon Europe 2024. Read our three key takeaways from the event as well as three recommended next steps in this review.
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As is often the case with new technology that promises to change the world, consumer use of generative AI has raised some questions and concerns. Learn five of the key trends we see emerging around the consumer use of generative AI in this preview of a new report.
Podcast
After years of underinvestment in management training, the era of AI brings an intriguing question: Can human managers be replaced by AI? Vice President and Principal Analyst Katy Tynan joins the podcast to provide her perspective.
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Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
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We've evaluated the nine most important conversation automation solution vendors. Learn what’s changed since we evaluated the market three years ago
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On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.