Generative AI

Generative AI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. Generative AI is sometimes referred to as AI generated content or AIGC and can be used by a variety of roles and functions in the enterprise.



Predictions 2024: Where Will AI Go Next?

What It Means 1 day ago
Where will AI go next? That’s the biggest question of 2024. In this special episode, nine Forrester analysts discuss what’s behind our 2024 predictions for AI and what the implications will be. 

Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future

Rowan Curran 2 days ago
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Integrate Generative AI Into Your SDLC

Join us for an on-demand webinar to explore the impact of generative AI on development and testing – and how TuringBots fit into the SDLC mix.


At GitHub Universe, Copilot Takes Center Stage, But Questions About The Platform Persist

Christopher Condo 2 days ago
The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.

How GenAI Is Impacting The Social Tech Landscape

Kelsey Chickering 3 days ago
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]

OpenAI Has Five Possible Paths To Monetization

J.P. Gownder 4 days ago
For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.

Tech Leaders: Drive Toward Successful Business Outcomes In 2024

Matthew Guarini 4 days ago
Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).

NVIDIA Faces An Army Of Opponents That Might Include You

Glenn O'Donnell November 22, 2023
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.


Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.


Welcome To The Chip Wars, Microsoft

Glenn O'Donnell November 17, 2023
The move erodes lucrative business for the current main players. We break down what it means for tech buyers.

Predictions 2024: How Tech Leaders Will Tackle Growth, Talent, And AI

What It Means November 16, 2023
What’s in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss Forrester’s 2024 predictions for technology leaders.

Humane’s “Ai Pin” Is An Engineering Feat — Not A Replacement For A Smartphone or Smartwatch

Julie Ask November 15, 2023
Humane ( debuted a connected pin that leans into the power of artificial intelligence to give consumers access to digital content and services through voice-, touch-, and gesture-based interfaces. The pin’s price is $699 and requires a $24 monthly fee (plus possible taxes and extra fees) to cover cellular access through T-Mobile and related services. […]

People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

David Truog November 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

To Build A GenAI-Powered Business App, You Need More Than An LLM

Ted Schadler November 13, 2023
A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.


Generative AI Will Displace Frontline B2B Marketing Jobs, And You’re Not Ready

John Arnold November 13, 2023
Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030. With unique regard to frontline […]

Can AI Boost Product Innovation?

George Lawrie November 10, 2023
Not surprisingly, Forrester readers these days often ask about the impact of AI on product lifecycle management (PLM). The most typical question we get in this context refers to embedded AI versus generative AI. Should You Embed AI In PLM Or Just Add Bard Or ChatGPT On Top? Clients tell us that traditional AI analyzes […]

Self-Aware AI Is Here — Just Not How You Imagine It

Martin Gill November 10, 2023
AI can unleash magic, but it’s not inherently as magical as some of the hype would have you believe.

Predictions 2024: The Global Public Sector Addresses Seismic Political And Technology Changes

Sam Higgins November 9, 2023
Managing imminent challenges at home and abroad will require continued bold action from government leaders.

The G7 AI Guidelines: Long On Good Intentions, Short On Detail And Substance

Enza Iannopollo November 8, 2023
Last week was a busy one for AI policymakers — but it’s too early to say whether it's moved the AI policy needle sufficiently.

Revamp Your Tech Architecture For Business Success

Download the guide to learn how to use Forrester’s Outcome-Driven Architecture Model to align enterprise architecture teams with business objectives


The UK AI Safety Summit Was Both A Success And A Missed Opportunity

Martha Bennett November 8, 2023
The UK AI Safety Summit wound up being mostly about setting signals and demonstrating willingness to cooperate. Learn more in this review.

329: What CX Leaders Need To Know About Generative AI

The CX Cast November 7, 2023
Generative AI (GenAI) will have a transformative impact on customer experience. VP, Principal Analyst David Truog guides CX leaders on how to harness the creativity and navigate the risks of GenAI for better CX. He offers definitions, use cases, and prescriptive advice so you can confidently dive into this brave new world. 

Many B2B CMOs Don’t Understand The Data Requirements For GenAI

Subhendu Pattnaik November 6, 2023
Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario: Your marketing team is working to launch a genAI-powered campaign that’s designed […]
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