Generative AI
Generative AI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. Generative AI is sometimes referred to as AI generated content or AIGC and can be used by a variety of roles and functions in the enterprise.
Insights
Podcast
Predictions 2024: Where Will AI Go Next?
Where will AI go next? That’s the biggest question of 2024. In this special episode, nine Forrester analysts discuss what’s behind our 2024 predictions for AI and what the implications will be.
Blog
Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
Integrate Generative AI Into Your SDLC
Join us for an on-demand webinar to explore the impact of generative AI on development and testing – and how TuringBots fit into the SDLC mix.
Blog
At GitHub Universe, Copilot Takes Center Stage, But Questions About The Platform Persist
The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.
Blog
How GenAI Is Impacting The Social Tech Landscape
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]
Blog
OpenAI Has Five Possible Paths To Monetization
For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.
Blog
Tech Leaders: Drive Toward Successful Business Outcomes In 2024
Discover the three distinct ways that leading CIOs are driving their firm’s growth agenda (and how they’re using generative AI).
Blog
NVIDIA Faces An Army Of Opponents That Might Include You
Find out what's driving NVIDIA's phenomenal success and get an insightful look at who their next competitors may be.
Global
Don’t Miss Our Live 2024 Predictions Deep Dive
Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.
Blog
Welcome To The Chip Wars, Microsoft
The move erodes lucrative business for the current main players. We break down what it means for tech buyers.
Podcast
Predictions 2024: How Tech Leaders Will Tackle Growth, Talent, And AI
What’s in store for tech leaders in the year ahead? Find out as Vice Presidents and Senior Research Directors Matthew Guarini and Fred Giron discuss Forrester’s 2024 predictions for technology leaders.
Blog
Humane’s “Ai Pin” Is An Engineering Feat — Not A Replacement For A Smartphone or Smartwatch
Humane (hu.ma.ne) debuted a connected pin that leans into the power of artificial intelligence to give consumers access to digital content and services through voice-, touch-, and gesture-based interfaces. The pin’s price is $699 and requires a $24 monthly fee (plus possible taxes and extra fees) to cover cellular access through T-Mobile and related services. […]
Blog
People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
Blog
To Build A GenAI-Powered Business App, You Need More Than An LLM
A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.
60% Of Skeptics Will Use (And Love!) GenAI
Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.
Blog
Generative AI Will Displace Frontline B2B Marketing Jobs, And You’re Not Ready
Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030. With unique regard to frontline […]
Blog
Can AI Boost Product Innovation?
Not surprisingly, Forrester readers these days often ask about the impact of AI on product lifecycle management (PLM). The most typical question we get in this context refers to embedded AI versus generative AI. Should You Embed AI In PLM Or Just Add Bard Or ChatGPT On Top? Clients tell us that traditional AI analyzes […]
Blog
Self-Aware AI Is Here — Just Not How You Imagine It
AI can unleash magic, but it’s not inherently as magical as some of the hype would have you believe.
Blog
Predictions 2024: The Global Public Sector Addresses Seismic Political And Technology Changes
Managing imminent challenges at home and abroad will require continued bold action from government leaders.
Blog
The G7 AI Guidelines: Long On Good Intentions, Short On Detail And Substance
Last week was a busy one for AI policymakers — but it’s too early to say whether it's moved the AI policy needle sufficiently.
Revamp Your Tech Architecture For Business Success
Download the guide to learn how to use Forrester’s Outcome-Driven Architecture Model to align enterprise architecture teams with business objectives
Blog
The UK AI Safety Summit Was Both A Success And A Missed Opportunity
The UK AI Safety Summit wound up being mostly about setting signals and demonstrating willingness to cooperate. Learn more in this review.
Podcast
329: What CX Leaders Need To Know About Generative AI
Generative AI (GenAI) will have a transformative impact on customer experience. VP, Principal Analyst David Truog guides CX leaders on how to harness the creativity and navigate the risks of GenAI for better CX. He offers definitions, use cases, and prescriptive advice so you can confidently dive into this brave new world.
Blog
Many B2B CMOs Don’t Understand The Data Requirements For GenAI
Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of data, both structured and unstructured, possibly from various different sources. Imagine this scenario: Your marketing team is working to launch a genAI-powered campaign that’s designed […]
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