Generative AI
What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.
Insights
Blog
Redefining Industry: China’s Leap Into GenAI-Driven Manufacturing Excellence
In the rapidly evolving landscape of smart manufacturing, generative AI (genAI) is driving a shift in industry standards and operating models. In China, this emerging technology is enabling leading manufacturing firms to enhance their innovation and efficiency, positioning them as key players on the global stage. Our latest report delves into the adoption of genAI […]
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Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
Avoid Zombie AI Projects With Our Best Practices
Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.
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B2B Summit APAC 2024: Transform Your Growth Engine
Learn what to expect at Forrester's premier event for B2B marketing, sales, and product leaders and teams in Asia Pacific this October.
Podcast
Is AI Making Employee Burnout Better Or Worse?
AI has been portrayed as both the solution to and the cause of employee burnout. Which is it? In this episode, VP and Principal Analyst J. P. Gownder and Senior Analyst Jonathan Roberts describe the impact of AI on employee burnout.
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Even GenAI-Trained Execs Are Confused About It (Our Survey Shows) — So Give Them Better Training
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024). And you might think that execs would be better informed, considering the high-stakes decisions they must […]
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RAG Is All The Rage — And The Machine Is Getting More Complex
In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retrieving enterprise knowledge. But the solution doesn’t stop there; in this blog post, we’ll describe advanced RAG architectures for enterprise knowledge applications. In the previous post, we showed how […]
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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application. What […]
30+ B2B Trends & Topics In London You Don’t Want To Miss
Join Forrester analysts at B2B Summit EMEA from 7–9 October. Explore new strategy, tech, and process changes to accelerate growth and success.
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Budget Planning Season Is Coming. Use Forrester’s Budget Planning Guides To Cut Through Complexity.
Our Budget Planning Guides will steer you toward budgeting decisions that set you up for success in 2025. Get a preview of what to expect when the guides launch on August 1.
Blog
Happy AI Appreciation Day! (Yes, That’s A Thing.)
With all of the attention bestowed on AI, it may feel as though every day is AI Appreciation Day. Today — on the actual AI Appreciation Day — we look at its impact on companies and on society and how hesitant leaders can get on board.
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The CEO’s Guide To Building Generative AI
Creating our generative AI tool, Izola, taught us some very valuable lessons. Here are five that may help you on your own genAI journey.
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Threading The Needle On GenAI And Developer Experience
Let’s face it: A lot of what developers do is routine. I’m pretty sure I’ve never heard a developer declare, “Hooray, I get to set up a SQL database!” (Well … maybe I’ve heard that once or twice — I know a lot of developers who are connoisseurs of sarcasm.) However, when it comes to […]
Podcast
Will Generative AI Revolutionize ERP Systems?
Generative AI is breathing new life into traditional technology, and enterprise resource planning (ERP) systems are no exception. In this episode, Vice President and Principal Analyst Liz Herbert discusses the opportunities, use cases, and challenges of genAI in ERP.
Don’t Miss Our Global Tech Summits
Attend our Technology & Innovation Summits for breakthrough research, strategies, and best practices to achieve high-performance IT, embrace AI, and fuel growth with emerging technology. Meet with a Forrester analyst to get perspective on your priorities.
Blog
OK, AI, Buy Me Some Enterprise Software
If your buyers use generative AI to research your product and don’t put you on their shortlist, how would you even know? B2B buyers are rapidly adopting genAI, changing how they shop, so B2B companies need to start preparing for much smarter shoppers.
Blog
Announcing The First Forrester Wave™ On Accounts Payable Invoice Automation
Learn three key differentiators for vendors in the accounts payable invoice automation (APIA) landscape in this preview of the new report, The Forrester Wave™: Accounts Payable Invoice Automation, Q3 2024.
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Software Design Gets An AI Infusion From Figma, And It’s Worth Trying Now
With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded Figma’s 2024 installment of Config (its annual user conference), especially about its AI strategy. Why? Because although Figma has rocketed to leadership in software interaction […]
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Dive In: Attend Our Interactive AI Innovation Lab At The T&I NA Summit
Join us at Forrester’s Technology & Innovation Summit North America for an innovation lab where you’ll get to work with other business and public sector leaders to not only try out cutting-edge genAI but also get hands-on practice with how discrete genAI models can be applied.
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Human + AI: Meet Your Digital Double
Last week, we wrapped up CX Summit EMEA 2024. Firstly, I have to say a massive thanks to everyone who attended, both in person and virtually, as well as to the team behind the scenes that worked tirelessly to put on a great show. It takes a village of people who you see on stage […]
Explore The What, Why, & How Of GenAI For CX Pros
Download your copy of our best-practice report to get analyst answers to CX leaders’ top genAI questions. Unlock the secrets to using genAI to improve CX, journey management, and more.
Blog
Generative AI Marketing Use Cases In APAC
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Following the first data overview report on the state of genAI marketing in the region, this report delves into diverse genAI marketing use cases that achieved positive […]
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Bring Data To The Other 80% Of Business Intelligence Users
Self-service capabilities have raised the percentage of non-IT professionals fulfilling their own business intelligence (BI) requirements to around 20%. Three techniques can help you serve the rest.
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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.
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