Generative AI

What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.

Insights

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Microsoft Paint Is Cool Again — Thanks To AI

William McKeon-White 4 days ago
Like many, I’ve been using generative AI (genAI) systems for about two years. Nothing has quite triggered my imagination like Microsoft Paint’s Cocreator capability.
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You’re Overlooking The Key To Customer Service Automation: Tacit Knowledge

Christina McAllister 5 days ago
Learn the changes that your customer service organization needs to make in order to capture tacit knowledge and begin putting it to work through AI models.
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Pixels Unbound: The State Of GenAI For Visual Content

Indranil Bandyopadhyay 5 days ago
Generative AI isn’t just creating captivating visuals; it’s changing how businesses scale creativity, engage audiences, and develop entirely new products. Learn the benefits and risks of using genAI for visual content.
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DeepSeek-R1: Why So Startled?

Leslie Joseph 5 days ago
Incremental improvements and sudden breakthroughs in price-to-performance ratios are natural parts of any emerging technology’s evolution. Get a detailed breakdown of nine innovations that make DeepSeek’s R1 a leap forward in cost efficiency.
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Highlights From The Forrester Wave™: Content Platforms, Q1 2025

Cheryl McKinnon January 30, 2025
The enterprise content management market has undergone a significant transformation driven by new AI and cloud capabilities. Learn three key trends about the market in this preview of our latest Forrester Wave™ evaluation.
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AI And ML Security: Preventing Jailbreaks, Drop Tables, And Data Poisoning

Jeff Pollard January 30, 2025
Get a simplified view of the the top three generative AI use cases that security leaders need to worry about and get recommendations for prioritizing them.
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DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge

Carlos Casanova January 29, 2025
Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.

Missed Our Tech & Security Predictions Webinar?

Watch the replay to catch up! Dive into the top 2025 predictions and discover their impact on your tech and security strategies — with exclusive insights from the analysts who conducted the research.

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Top Six Use Cases For GenAI In Knowledge Workflows

Julie Mohr January 28, 2025
Generative AI can significantly enhance agile knowledge management practices by automating and improving various aspects of knowledge workflows.​ Learn the top use cases and find out how knowledge workers can adapt to them.
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DeepSeek Just “Opened” The Path To AI ROI

Srividya Sridharan January 28, 2025
DeepSeek’s open-source model, DeepThink (R1), has sent shock waves across the tech world. But there are far-reaching implications to this important AI development.
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Amid The AI Hype, Agile Still Remains Relevant In 2025

Diego Lo Giudice January 23, 2025
After over 12 years of leading Forrester’s research on agile and, from 2011, publishing a biennial Forrester report on the global state of agile adoption, we have just published The State Of Agile Development, 2025: It’s Still Relevant, With Benefits And Challenges.
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The AI Coding Honeymoon (And What Comes After)

Devin Dickerson January 21, 2025
The best way to maximize the use of AI-assisted software development is to make sure your fundamentals are solid. Find out why in this post.
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Google Pressures Microsoft 365 By Adding Gemini To Workspace For (Mostly) Free

J.P. Gownder January 15, 2025
Today, Google announced that it will include “the best of Google AI” in its Workspace Business and Workspace Enterprise plans, without the need to purchase an add-on. Will this make Workspace more competitive against Microsoft 365?
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It’s 2025: Is NVIDIA’s Cosmos The Missing Piece For Widespread Robot Adoption?

Craig Le Clair January 13, 2025
The question has been the subject of debate here at Forrester. Here, we break down the impacts of the announcement.
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How Do You Create AI Advantage?

Ted Schadler January 6, 2025
AI advantage does not come simply by giving employees access to the latest generative AI tools. To truly harness AI effectively, organizations must build their knowledge capacity. Find out how to get started in this preview of a new report.
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OpenAI’s o3: Hype Or A Real Step Toward AGI?

Brian Hopkins December 23, 2024
OpenAI’s new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the artificial general intelligence debate. Learn more about the opportunities and challenges of these models for organizations looking to get more impact from AI.
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The Key To AI Success? Don’t Start With The Technology

Katie Linford December 23, 2024
With all the relentless buzz about AI, it’s easy to start with the tool and then go searching for a way to use it. The problem with that is you’re letting the technology, not your customers and your goals, drive your strategy. Set your company up for success with AI by following these steps.
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2025 B2B Marketing Predictions For Indian CMOs

Subhendu Pattnaik December 18, 2024
Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and this year was no exception. This year’s event for India saw record turnout, with over 350 participants across three cities in India including marketing and tech leaders.

How Will 2025 B2C Trends Shape Your Strategy?

Prepare for the future with our 2025 predictions for B2C marketing and CX leaders. Learn how to refine your strategies for AI, tech stacks, loyalty programs, frontline agents, TikTok, and more.

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Mergers And Acquisitions Continue To Reshape The EA Tool Market

Stéphane Vanrechem December 17, 2024
In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]
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Twelve Days Of Loc[alization] Mess — In The Age Of AI

Kathleen Pierce December 16, 2024
❄ 🥂 🎇 🎀 🎄 🥳 Last year, I wrote a pastiche called the Twelve Days Of Loc[alization] Mess after a client asked about the root causes of localization problems. This week, I wondered if I should repost the blog, perhaps with a few updates — and was amazed to realize that, after one short […]
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What We Saw At AWS re:Invent 2024

Lee Sustar December 12, 2024
AWS may have been caught off guard by the sudden rise of generative AI, but now it’s coming for the competition from every possible angle. Get our key takeaways from AWS re:Invent 2024.
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