Generative AI
What is generative AI? Generative AI or genAI is defined as set of technologies and techniques that leverage very large corpuses of data, including large language models like GPT-3, to generate new content. Inputs for generative AI may be natural language prompts or other non-code and non-traditional inputs. It is sometimes referred to as AI-generated content or AIGC and can be used by a variety of roles and functions in the enterprise. GenAI includes large language models, generative adversarial networks, diffusion models, and variational autoencoders. It provides the ability to create shortcuts for onerous workflow tasks, speed up delivery times, and enhance employee productivity across multiple enterprise workflows. It increases the scale and speed of analysis and knowledge synthesis for various roles such as developers, marketers, and data scientists. In the short term, it will expand the breadth of human creative expression and drive innovation in product development, design, and content creation.
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The Future Of AppSec May Be Autonomous, But The Present Is Surprisingly Practical
AI is no longer a future feature in application security; it is rapidly becoming a core part of how application security (AppSec) tools identify, prioritize, and remediate risk. Yet despite aggressive vendor investment, adoption remains constrained by trust concerns, questions about value, and uncertainty about pricing models. In our new report, The State Of Artificial […]
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Microsoft’s Project Perception Announcement And How To Implement It Right
Today, Microsoft announced Project Perception: a series of red, blue, and green team agents designed to be coordinated together in an agentic architecture to evaluate infrastructure and close gaps as close to autonomously as possible. The red team agents find potential paths to compromise, the blue team agents prioritize and evaluate them, and the green […]
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
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The Content Bottleneck Has Shifted: Why Enterprise AI Isn’t Enough
The constraint marketing leaders are running into is no longer about content generation. It’s scaling marketing without losing trust, quality, or control.
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Multimodal, Semantic, And Agentic Enterprise Data Consumption Is The Future
The core question that has consumed analytics and business intelligence leaders for years is, “What is the one best way for business users to consume data?” The answer has at times been reports, dashboards, or low-code GUI-based self-service analytics. The latest answer is generative AI-based natural language prompts. Maybe we have the question wrong. Perhaps […]
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Conversational Banking Won’t Scale Without Strong Foundations
Discover the data, architecture, and governance foundations that banks need to scale conversational banking safely and effectively.
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An AI Security Facepalm: OpenAI’s Evaluation Became Hugging Face’s Incident
When an AI evaluation becomes a real-world security incident, leaders can no longer view model testing as a low-risk exercise. The OpenAI and Hugging Face incident reveals how agentic AI can cross trust boundaries, exploit vulnerabilities, and create business risk long before deployment.
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CIOs: Understand Runaway AI Token Spend Using Rate Volume Analysis
So you’ve blown through your AI budget. Join the club. Blaming token consumption may have worked once. But as the adage goes, “Fool me once, shame on you. Fool me twice … ” you know the rest. Token consumption is a combination of multiple factors and not conclusive on its own. Hence, you need a […]
Real-World Buyer Data To Hone Your GTM Strategy
Discover Forrester's Buyer Insights research, built on survey responses from nearly 18,000 global B2B buyers. Understand how buying preferences, decision criteria, and purchase drivers vary by industry, role, region, and more.
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AI Cost Management: How Prepared Are You?
As AI adoption accelerates, many organizations are discovering that spending is rising faster than their ability to control it. Building the right cost management capabilities is becoming essential to scaling AI without sacrificing financial discipline.
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Stop Running Batting Practice In Sales: AI Role-Play Is The New Pitching Machine
Professional baseball evolved from batting practice to technology that simulates real game conditions. Sales training is now facing a similar inflection point. As AI role-play becomes more realistic, scalable, and effective, leading B2B organizations are rethinking how they build seller readiness and develop capabilities across their revenue teams.
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The Rise Of The “Claude Cowboy” In RevOps
The rise of the “Claude Cowboy” signals a fundamental shift. As AI democratizes analysis and automation, the value of the RevOps function moves from producing reports to interpreting signals, managing risk, and guiding better decisions.
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Why Your AI Strategy Needs A DEXM Solution: Lessons From Nexthink’s Masters Of Experience
Last week at Nexthink’s Masters of Experience event in London, one theme came through clearly in every conversation I had with digital workplace leaders, IT practitioners, and experience innovators: The ways that organizations use digital employee experience management (DEXM) solutions are expanding. AI dominated the agenda — as expected. But the real story wasn’t about […]
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The Dawn Of The Accidental Developer
Recently, a colleague of mine was working on a mathematical model in Excel. He asked Copilot to solve a complex problem. The answer the spreadsheet produced wasn’t quite right. He asked Copilot what it did to figure out the answer. It started spitting out Python code. My colleague was not a developer. He had never […]
How Tech Leaders Govern AI Outcomes At Scale
Watch this on-demand panel as Forrester analysts and our CTO share AI lessons, showing how leaders can move from managing systems to owning outcomes and building accountability as AI scales.
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Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI
Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
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The Cost Of AI Productivity Is Less Creativity
AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
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The IT Singularity Is Here: Announcing Forrester’s 2026 Technology Events
The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology & Innovation Forums.
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Google Goes All-In: An AI-Operated System, Not AI-Assisted Products
Will Consumers And Marketers Follow? Three years ago, Google was on the defensive. ChatGPT reset expectations for search experiences and Microsoft gained early momentum with its investments in OpenAI. Today, the answer engine race continues, but Google is back in pole position. Even with new market diversification thanks to OpenAI and Anthropic, Google remains the […]
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Hyland CommunityLIVE 2026: A Call To Action For Enterprise Content Management Leaders
Hyland CommunityLIVE 2026 was held in Orlando last week, bringing Hyland’s customers together from across its product portfolio — OnBase, Alfresco, Nuxeo, and Perceptive. CEO Jitesh Ghai, CTO Tim McIntire, and CPO Michael Campbell delivered the next iteration of Hyland’s vision and roadmap, evolving its positioning of the Content Innovation Cloud and Hyland’s role in […]
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Total Recall: A Cautionary Fable Of Anthropic And The US Government
On Friday, June 12, the same model class covered by our previous blog post went dark. Anthropic suspended Fable 5 and Mythos 5 worldwide after the US Department of Commerce issued an export control directive, which led to requests from prominent cybersecurity pros to undo the action. The bypass that triggered the export controls, per […]
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Conway’s Law: Your Operating Model Matters More Than The AI Model
I love an axiom, something easy to remember, fast to say, and punchy enough to stick. With my older boys, I’ve often said, “If in doubt, don’t.” With my younger son, who is autistic, I say, “Stay close; stay safe.” These are short phrases with big truths, the kind that helps in the moment when […]
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OpenAI’s Proposed IPO Opens A Trifecta Of Opportunities For It, But Don’t Lock In Just Yet
OpenAI’s IPO move, paired with its latest manifesto, highlights a race to win consumers, automate enterprises, and advance toward AGI. For business and technology leaders, the implication is clear: Accelerate AI adoption, avoid lock-in, and focus on capabilities, not vendors, as the competitive landscape shifts.
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