The CX Cast

Jaap Wilms is back for another conversation, this time talking to us about what he’s learned about how to create a high-functioning NPS program, one that is responsive to local needs, but also that has consistency across geographies. Topics covered include how to ensure consistency of surveys and reporting, integration of data, and then using local colleagues […]

Jaap Wilms, a CX expert based in Netherlands, shares his perspective on how to use data and customer feedback to tell stories that get employees to pay attention to CX. We also talk about the pros and cons of Net Promoter Score*, and the importance of having a discussion around why we are asking customers for feedback, not […]

In the previous episode, we explained why it is a mistake to pay employees for delivering better customer experiences (CX). In this episode, Forrester analysts Maxie Schmidt and Sam Stern share best practices for motivating employees to deliver great CX without monetary incentives. Click the title below to read more: Why Paying Employees For Delivering […]

It is a mistake to pay employees for delivering better customer experiences (CX). In this episode, Forrester analysts Maxie Schmidt and Sam Stern explain why. Click the title below to read more: Why Paying Employees For Delivering Good CX Is A Bad Idea

In this episode, we explain Forrester’s methodology to evaluate digital experiences and reveal surprising trends across industries. Click the titles below to read more: Retail The Forrester Retail Wave™: US Mobile Web, Q4 2017 The Forrester Retail Wave™: European Mobile Web, Q4 2017 Automotive The Forrester Automotive Wave™: US Websites, Q2 2018 Insurance The Forrester Auto Insurance Wave™: US Mobile Sites, […]

Customer success management (CSM), an emerging discipline focused on reducing customer churn, is hitting the mainstream. Companies boasting CSM groups run the gamut from startups like business management software maker Bridge to growth companies like ECM vendor Box to behemoths like Microsoft. So what does it take to build a successful CSM program? In this […]

Making digital products accessible is a growth opportunity now more than ever — to reach untapped segments ready to spend. But many organizations fail to seize it. Why? They don’t understand how many people can benefit from accessibility and how to build it in. And while the upside (like winning aging customers and boosting employees’ […]

It’s that time of year, when Forrester publishes its Customer Experience Index . In this episode, we get a preview of the 2018 results from analyst Faith Adams. She talks about the strategies that worked for companies to improve their scores, and the reasons why certain brands will see their scores drop this year. Click the […]

Forrester’s CX NYC 2018 forum will focus on the next generation of CX innovation, on June 19 – 20. In this episode, Senior Analyst TJ Keitt previews his keynote, addressing: The three components of a human habit. How good customer experiences actually change customers’ habits and build loyalty. How the altitude of JetBlue’s CX vision […]

CX quality affects six customer behaviors that impact government agencies’ abilities to accomplish their missions. In this episode, we quantify those impacts. We also reveal scores and rankings of US federal agencies in Forrester’s 2018 Customer Experience Index (CX Index™). Click the titles below to read more: Why And How To Improve Government CX The […]

Principal Analyst Gina Bhawalkar joins us this week to discuss the implications for CX from Adobe’s 2018 Summit for digital marketers. And she highlights some of the obstacles Forrester believes Adobe and its own customers must overcome to make its vision a reality. Click the title below to read more: Adobe’s Challenge To Marketers Will […]

To provide a great customer experience (CX) reliably and efficiently, companies must master all six competencies of CX management (CXM) — 1) research, 2) prioritization, 3) design, 4) enablement, 5) measurement, 6) culture. However, misconceptions can cause even the most experienced CX professionals to stumble along the path to CXM maturity. In this episode, we […]

What outside help do firms need to successfully execute a CX transformation? There is a diverse set of vendors — vendors that vary by size, capabilities, geography, and vertical market focus — many of which may have already established relations with your firm. In this episode, Forrester analyst TJ Keitt summarizes how the CX consulting […]

How do firms create authentic, branded expeirences? In this episode, Principal Analyst Ryan Hart talks about how to remove or at least reduce brand and CX vision dissonance. He highlights the approach firms should take to create CX visions that are authentic, inspiring and mobilizing (AIM). Episode Guide: How do you root your CX vision in […]

For a customer experience (CX) transformation to take hold and drive sustainable gains, CX pros need to proactively prioritize and manage multiple projects. That’s a challenge given multiple stakeholder interests, limited budgets, and constrained resources. In this episode, Principal Analyst Ryan Hart explains why a CX prioritization framework must factor in customer impact, business impact, […]

Forrester tested the virtual reality (VR) experiences at this year’s Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX) professionals. In this episode, we discuss top takeaways for navigating VR technology. For more on the impact of VR and for guidance on how to refine […]

Emotion is the biggest driver of loyalty. But what do you do about it? And who should be responsible for taking action? In this episode, we talk about how and when brands should introduce signature moments to ensure customers remember their experience—positively. Click the titles below to read more: Differentiate Your Customer Experience With Signature Moments How […]

Despite journey mapping’s popularity, Forrester continues to hear from frustrated customer experience (CX) pros who struggle to get started or fail to build momentum after less-than-stellar first efforts. To be successful, CX pros need to consider the factors that shape the effort before, during, and after the mapping is complete. To help, Forrester has created […]

This week, we introduce our newest Principal Analyst serving CX professionals, Gina Bhawalkar, who brings to Forrester over 15 years of experience as a practitioner and leader in UX and CX. Gina shares key lessons that she learned in building UX teams and why it’s crucial to prioritize quick wins when you’re getting started.