Media Alert

National Retail Federation/Forrester Research Inc. Report “Retail CIO Agenda 2015: Secure And Innovate” Finds That Retail CIOs Balance Dual Priorities Of Security And Digital Innovation With recent high-profile data breaches and the growing need to deliver a unified and differentiated customer experience, retail CIOs agree that security and digital innovation are top priorities for 2015. [...]

Cognitive computing will fundamentally transform healthcare over the next five years and will reach global scale by 2025, according to a new Forrester report. Why? Because these applications leverage vast amounts of disconnected information through artificial intelligence technologies like machine learning and natural language processing. As a result, healthcare providers will improve clinical automation and care [...]

Cambridge, Mass., February 11, 2015 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2014 fourth-quarter and full-year financial results. The company also announced that its board of directors authorized a $25 million increase in the company’s stock repurchase program, bringing the total available repurchase authorization to approximately $28.4 million. Fourth-Quarter Financial Performance [...]

Cord cutting has become a legitimate threat to linear TV: 38% of 18- to 32-year-olds say they don’t watch enough TV for it to be worth the money, and 36% say they simply aren’t willing to pay the going rate, according to new Forrester data. Added to that, the networks find themselves in a distant [...]

More than 15% of US smartphone owners will use mobile wallets by 2018, according to new Forrester research — making digital wallets an attractive marketing platform beyond the next payment tool. Already, 27% of marketers plan to use mobile wallets this year as part of their marketing toolkit, up from 14% in 2014. And consumer [...]

WASHINGTON, February 9, 2015 — As more consumers take to smartphones and tablets to shop with their favorite retail brands, retailers agree that keeping mobile at the top of their marketing priority lists is a smart move. According to the 2015 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online, mobile remains the top priority [...]

Commerce technology spend will reach $2.1 billion by 2019, according to Forrester’s inaugural five-year forecast for this market, up from $1.2 billion in 2014 — a 12% compound annual growth rate. Growth will come from two primary components of commerce technology platforms: 1. Commerce management software, which is used to power online storefronts and manage [...]

Just 46% of the core TV audience (ages 18 to 58) watch linear TV in a typical month, according to a new Forrester survey of more than 3,000 US online adults. This compares with a slim majority of Gen Xers and Younger Boomers who do so, and 40% of Millennials — the same number as [...]

In a surprise turn of events, Microsoft wowed at its Windows 10 press-event, unveiling the highly secretive holographic computing project in the form of HoloLens. Forrester contends that if successful, HoloLens will ultimately expand the way people interact with machines just as touch interfaces did after the introduction of the iPhone in 2007. Further, in new [...]

In a surprise turn of events, Microsoft wowed at its Windows 10 press event, unveiling the highly secretive holographic computing project in the form of HoloLens. Forrester contends that if successful, HoloLens will ultimately expand the way people interact with machines just as touch interfaces did after the introduction of the iPhone in 2007. Further, in [...]

Fifty-one percent of B2B marketers expect their budgets to increase this year, according to a new Forrester survey. That’s compared with just 31% who expected an increase in 2014 and the majority who were happy to hold budgets level to 2013. Marketers are downright bullish about their 2015 B2B budgets, writes Forrester in new research. But [...]

Pinterest holds great marketing promise — 21% of US online adults visit it at least monthly, 81% of the site’s users are women, the median user age is 35, and 84% have made an online purchase in the last three months — but it’s not a valuable social marketing channel today, according to Forrester. Despite Pinterest having [...]

Two-thirds of consumers want to have a relationship with brands on social channels — yet the majority of marketers are still struggling to gain insight from their customers’ social behaviors.  But just a few years ago, social listening platforms offered marketers such ROI promise, with big acquisitions from the likes of Salesforce and Oracle. But [...]

With improving economies in the US and elsewhere offsetting weakness in Europe, Japan, and oil-exporting countries, the global tech market will see growth of 5.3% in 2015 and 5.9% in 2016, according to Forrester’s annual forecast. The projected growth, which can be attributed to technologies that focus on the end customer, will bring the global [...]

The new year is here, which means CES madness is upon us. Here are thoughts from our analysts on what you can expect this week in Las Vegas. Wearables “We’re living through a period of creative destruction in the smart, connected devices space. But some of these devices will reach a more mature stage, integrating [...]

In increasing numbers, enterprises are adding public clouds to their technology portfolios. In fact, Forrester finds that adoption will cross over the 36% mark this year, driven by the need for flexibility, developer productivity, and economic advantages of cloud computing.  However, CIOs will find that one cloud platform won’t suit the needs of all developers. [...]

If the headline-grabbing cyberattacks of 2013 and 2014 — think Target, Home Depot, and now Sony — tell us anything, it’s that organizations across the globe routinely fail to adequately detect and respond to potentially devastating threats. In fact, Forrester predicts that at least 60% of brands will discover a breach of sensitive data in [...]

Cloud computing services are now a critical ingredient for enterprises to deliver better applications with greater flexibility to win, serve, and retain customers. Business leaders and developers have traditionally led the charge, but CIOs are now on board. Case in point? Forrester finds that the market is now in “hypergrowth,” as a growing number of [...]

HBO Go viewership in a typical month comes in at roughly 13 million people, or 6% of US online adults, according to Forrester’s evaluation based on a survey of 4,700 US online adults. This number is just one of the reasons why Forrester believes HBO will be successful with its direct subscription service coming in [...]