Media Alert

While consumer interest in wearables is strong — 45% of US and 32% of EU consumers state they are intrigued by the prospect of getting a wearable device — enterprise demand for wearables is even greater. Today, 68% of global technology and business decision-makers say that wearables are a priority for their firm, with 51% [...]

Online retail sales in Europe during the holiday months of November and December will generate €35 billion — representing 23% of total online retail sales for the year. This is according to Forrester’s new EU online holiday retail sales forecast 2014, which includes online, mobile, and tablet commerce across 17 European countries. At €12.6 billion and 25% [...]

CMO/CIO collaboration has been a topic of conversation for years now. But despite all that’s been said, progress between this troubled power couple still remains fleeting, according to Forrester’s annual joint study with Forbes, surveying 308 marketing and tech management leaders. Starting with the good news: CIOs and CMOs are making strides toward improved alignment. In [...]

US online adults who want to stay in touch with a company are almost three times more likely to visit a brand’s website than to engage with that brand on Facebook, according to a new Forrester survey of more than 4,500 respondents. Yet, Facebook and Twitter are by far the most common social marketing tactics [...]

US mobile payments will top $142 billion by 2019, up from $52 billion this year, according to Forrester’s five-year ForecastView model. Payments are measured across three categories: 1) in-person, 2) remote, and 3) peer-to-peer. In-person payments will see the largest jump, totaling $34 billion by 2019 — a 56% compound annual growth rate (CAGR). This [...]

Microsoft will generate more margin dollars from cloud-based services than its traditional on-premises applications and Windows in 2015, predicts Forrester in its annual cloud predictions report.   Forrester believes this profitability will be the result of Satya Nadella’s cloud-first mandate — and that it is good news for Microsoft and its customers. Microsoft is embracing Agile [...]

At least 60% of brands will discover a breach of sensitive data in 2015, with the actual number of breached entities being as high as 80% or more, according to Forrester’s annual predictions research. What’s more is that most firms will also botch the responses, and we’ll quickly see million-dollar fines and suits become the [...]

Virtustream and Datapipe lead the latest Forrester Wave evaluation of hosted private cloud solutions, topping 14 other providers — AT&T, Blue Box, Canopy, CenturyLink, Computer Sciences Corp. (CSC), Dell, Fujitsu, HP, Joyent, Orange Business Services, Rackspace, Verizon, VMware, and VooServers — based on current offering, strategy, and market presence. “Simply put, hosted private cloud is an [...]

2015 will be the year for brands to get mobile right. Or else they risk falling too far behind competitors who have re-engineered their business to meet customers’ demanding expectations on this device. In 2015, Forrester predicts firms will compete in a world where: Consumers spend more time on their phone but in fewer apps. [...]

Forget about chief digital officers (CDOs). The CIO will step up to lead digital business transformation in 2015 — or risk being usurped by another digitally savvy executive who recognizes the opportunity. By creating a functional relationship with the chief marketing officer (CMO), successful CIOs in 2015 will eliminate the chatter about needing a CDO. [...]

The average CMO tenure will reach 60 months in 2015, according to Forrester’s annual predictions research. This is in part thanks to the CMO’s growing role in 2015 as a trusted business strategy advisor to the CEO, who will finally wake up and concur with the CMO’s long-held customer vision to drive business growth. Other [...]

Spend on digital marketing will top $67 billion by the end of 2015, up 14% over 2014. But this total won’t account for the entirety of digital investment next year as marketers branch out from expected online media buys to help customers explore, use, and engage with their brands — not just discover and buy them. [...]

2015 will equal another year of growth for US eCommerce and, along with it, the continued rumor mill around its evolution. In fact, perhaps what’s most interesting about eCommerce in 2015 is what won’t happen. Forrester analyst Sucharita Mulpuru predicts that: Alibaba won’t transform the US eCommerce landscape. We shouldn’t expect Alibaba to overshadow Amazon [...]

Deeper insights into fast-changing customer needs and how to best satisfy those needs in volatile markets will separate successful companies from their peers. In 2015, the business intelligence (BI) market will continue to be volatile, but it won’t stop BI technologies from becoming a critical component of firms’ business technology agenda. Surprisingly, mobile BI’s potential [...]

Disruption will become a 2015 boardroom topic in the wealth management space, according to Forrester’s 2015 predictions, as a continued flow of venture capital funds opens up new opportunities for digital players. In fact, Forrester predicts the buzz around robo-advisor Wealthfront to reach new heights when the disruptor becomes a substantial player in retail financial [...]

Digital advertising spend (on search, display, social, and email) will top $103 billion in 2019, up from $57.3 billion this year. This represents a 12% compound annual growth rate over the next five years, and will equal 36% of all ad spend in 2019. Search marketing will remain the largest share of the overall digital [...]

Hadoop is an essential data platform in the age of the customer but will become something else in 2015: an application platform. What Forrester calls “Hadooponomics” — Hadoop’s ability to linearly scale data storage and processing and leverage pay-per-use public cloudonomics — is making enterprise adoption mandatory. Need proof? Look for SQL to become Hadoop’s [...]

Online holiday retail sales will reach $89 billion this year, according to Forrester’s 2014 Online Holiday Retail Forecast, representing 13% growth for the months of November and December over the same time period in 2013. This will equate to $10 billion more in sales over the next two months compared with last year. Further, Forrester [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced its 2014 third-quarter financial results. Third-Quarter Financial Performance Total revenues were $75.4 million for the third quarter of 2014, compared with $69.8 million for the third quarter of 2013. Research revenues increased 2%, and advisory services and event revenues increased 24%, compared with the third quarter of 2013. [...]