Media Alert

Earlier this month, the Information Technology & Innovation Foundation (ITIF) published a prediction that the US cloud computing industry stands to lose up to $35 billion by 2016 thanks to the National Security Agency (NSA) PRISM project. However, Forrester’s James Staten thinks the estimate is too low and could be as high as $180 billion [...]

Consumers’ adoption of new viewing platforms will reshape Europe’s television advertising market, according to a Forrester report published today based on a survey of more than 22,000 European online adults and interviews with vendors, user companies, and experts, such as Adap.tv,AOL GoViral, the BBC, BSkyB, Virgin Media, and YouTube.  “The bottom line: disruption is coming that [...]

With nearly 100% of marketers using social media — ranging from branded Facebook and Twitter accounts to blogs, forums, and paid ad placements — it’s little surprise that Forrester forecasts US marketers alone will spend $4.8 billion on social marketing tactics in 2013 and marketers throughout the world will add billions more to that figure. What’s [...]

Worldwide tablet sales will exceed 381 million units in 2017, according to new Forrester data released in today’s Global Business And Consumer Tablet Forecast Update, 2013 To 2017. In other words, tablets are here to stay. They have exceeded the status of mass market to join PCs and smartphones as a “mainstay” device. According to [...]

Some 28% of US online adults and 17% of EU online adults stream music on their PCs or mobile phones, according to new Forrester data that is based on a survey of 58,000 respondents. And with only 6% of US online adults willing to pay to access streaming online radio services and just 5% willing [...]

Chromebooks haven’t exactly disrupted the enterprise or consumer markets, but they resemble a category of devices that has: tablets. And, as many organizations stop to consider where tablets may fit into their employee device mix, Forrester’s J.P. Gownder argues that Chromebooks should receive the same treatment. In a new report, Gownder explains that while Chromebooks [...]

“The ad agency world and the technology world are on a collision course, centered on how well companies manage their business or consumer customer,” writes Forrester Vice President and Practice Leader David Cooperstein in a blog post examining the Publicis-Omnicom merger. “On the client side, the outcomes are likely to be predictable. On the plus side, marketers have [...]

<p>Forrester Research, Inc. (Nasdaq: FORR) today announced its 2013 second-quarter financial results. The company also announced that its board of directors authorized a $25 million increase in the company&rsquo;s stock repurchase program, bringing the total available repurchase authorization to approximately $80 million.</p> <p><strong>Second-Quarter Financial Performance</strong></p> <p>Total revenues were $78.2 million for the second quarter of [...]

Only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget, according to a new Forrester survey. What’s more, 95% of marketers agreed, mostly agreed, or partially agreed that they are achieving positive ROI from their innovation programs, but only 27% actively [...]

<p>Persistent broadband connectivity, abundant sensors, powerful analytics in the cloud, and rapidly evolving technologies have revolutionized many industries, and the auto industry is no exception. &ldquo;Broadband mobile connectivity is about to become default in vehicles, adding a new computing environment beyond office, home, and on-the-go,&rdquo; writes Forrester Principal Analyst Charles Golvin in a new report, [...]

To capture and capitalize on mobile traffic growth, retailers are eagerly looking for ways to optimize their digital marketing campaigns across various devices. As a result, top investment priorities include a few tried-and-true favorites: email and paid search. According to the Shop.org/Forrester Research, Inc. (Nasdaq: FORR) study, “The State Of Retailing Online 2013: Marketing & Merchandising,” [...]

Forrester has dropped its global technology spending forecast in its midyear outlook. In January, Forrester forecasted a 3.3% (US dollars) increase in its tech spending forecast; in its latest forecast, Forrester has brought the forecast down to 2.3%. Why the drop? The January forecast assumed modest growth in the US and a recession in Japan, but both regions have [...]

Crest, Gillette, and Dove; and Kellogg’s, Heinz, and Kraft top two new Forrester rankings of health and beauty and food and beverage brands, based on a survey of 4,500 US online adults. “Too many brands today are caught up in the need for creating buzz — gathering likes and social marketing cooler talk — at [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter 2013 conference call on the Web at 4:30 p.m. Eastern time on Wednesday, July 24, 2013. The call will be available at forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. Participants may [...]

“The emergence of a new viewability standard, which will clearly define what a valid display ad impression is and use gross ratings points as its currency, is the first step toward creating a more transparent display advertising environment,” writes Forrester Senior Analyst Susan Bidel in a new report. What’s more, Bidel writes that with the [...]

Lithium Technologies, Jive, Bazaarvoice, and Acquia top a new Forrester evaluation of “social depth platforms” — community platforms that help marketers deploy online communities and related social capabilities on company-owned websites and microsites. “These platforms are helping marketers transform their static, company-centric websites into dynamic, customer-centric destinations that enable up to millions of users to interact, [...]

“Innovation” has become a buzzword in the customer experience field, and many firms are banking on it as a tool for market differentiation. A recent Forrester survey of 100 Customer Experience Professionals shows that nearly half of respondents say their executive team strategy for customer experience is market differentiation, and an ambitious 13% will settle for [...]

Today, Forrester Research, Inc. (Nasdaq: FORR) honored the winners of the inaugural Forrester Outside In Awards for excellence in the practices needed for planning, creating, and managing a great customer experience. The seven winners were announced at Forrester’s Forum For Customer Experience Professionals East in New York. The awards support and recognize the principles outlined [...]

Marketing technology has the power to provide CMOs with business insights and measurable results that historically have not been possible. From customer acquisition costs to customer lifetime value, as well as customer retention and marketing ROI, CMOs can now bring a true business view of marketing to the C-suite table. Suffice it to say, whether they’re [...]