Media Alert

1to1® Media, the independent publishing division of Peppers & Rogers Group, announced yesterday its 2013 class of 1to1 Media Customer Champions. The 1to1 Media Customer Champions program recognizes customer-centric leaders who use innovative approaches to instill customer-focused strategies throughout their organizations that make a positive bottom-line impact. This year’s 12 honorees join the 1to1 Media [...]

The practice of enterprise architecture (EA) is about your business — guiding decisions and designing solutions for better, more sustainable business outcomes.  Pretty much every EA leader would agree with this statement — but only a small percentage can say that this describes their program. Whether due to the situation they are in or their own [...]

IBM, hybris, Oracle Commerce, and Intershop top Forrester’s first-ever ranking of B2B commerce suite vendors — platforms for front-office content, community, and commerce that meet customer expectations for 24x7x365 ordering, real-time customer service, and expedited shipping — both online and on mobile devices. In the Forrester Wave™ evaluation, Forrester examines seven vendors based on 66 [...]

Economists have estimated that each week that the federal government shutdown continues will shave 0.1 to 0.2 percentage points from fourth-quarter real GDP growth. Assuming that the shutdown lasts three to four weeks, that would reduce US real GDP growth from the expected 2.5% to 2%. In a blog post, Forrester’s Andrew Bartels explains what that [...]

Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don’t reach the intended audience and have no chance to deliver value for the brand. In fact, a recent survey found that while more than 85% of [...]

<p>#ForrIdeas Twitter Chat<br />Topic: Delivering Mobile Innovation: Watch Out For Roadblocks<br />Date: October 3, 12-1 p.m. ET</p> <p>It is well documented that society is becoming increasingly&nbsp;mobile-centric and organizations are being tasked with developing innovative mobile strategies to best serve their customers’ changing mobile needs and expectations. Forrester’s Michael Facemire&nbsp;has done extensive research around the&nbsp;impact that [...]

Half of US smartphone users ignore in-app mobile ads, and 43% think that they disrupt user experience — but only 25% of smartphone and 21% of tablet users would rather pay for apps than see ads, according to a Forrester survey of more than 60,000 individuals. “Consumers are spending increasing amounts of time on smartphone and [...]

What makes a country ripe for eCommerce expansion? There are the obvious macroeconomic conditions and consumer market size, but really, it’s more than that. For firms to understand the 360-degree view of a region’s online retail readiness, factors such as consumer payment behavior, courier infrastructure, and disposable income must also be considered. And that’s what [...]

“Amid the usual breathless anticipation, but to the surprise of no one, Apple introduced a refresh of its iPhone lineup,” writes Forrester Principal Analyst Charles Golvin in a new quick-take report examining the iPhone 5s and 5c unveiled in Cupertino, Calif., yesterday. “With a saturating high-end smartphone market and growth rapidly shifting to cost-conscious emerging markets, logic dictated [...]

Change is happening all around us, in every industry, and at lightning speed. A company’s ability to respond to that change is the most important factor as to whether or not it will sink or swim. But what constitutes agility in the modern era? According to a new report from Forrester Research, there are 10 [...]

“Samsung is pursuing a spaghetti-on-the-wall product strategy: Launch a smartwatch, and maybe it will stick,” writes Forrester Senior Analyst Sarah Rotman Epps in a new blog post regarding the Galaxy Gear smartwatch launched today in Berlin. “Maybe Samsung will tap into unmet demand with this product, disproving naysayers as it did with the Galaxy Note [...]

Microsoft’s acquisition of Nokia’s device business symbolizes the end of the old mobile era, writes Forrester Vice President and Principal Analyst Thomas Husson in a new blog post regarding the merge. “Remember the days when Nokia was by far the leading handset manufacturer with 40% market share in several European countries? When hardware was everything? [...]

The battle to serve your digital self has erupted, according to a new report out today from Forrester Research. Forrester’s surveys show that individuals all over the world are using personal cloud technologies to store their personal and work stuff — files, contacts, photos, music, and videos — in online services. In the US, 77% [...]

“I’ve no doubt Twitter will make money, lots of it, but like Facebook, it will have its work cut out for itself trying to sell anything directly to consumers,” writes Vice President and Principal Analyst Sucharita Mulpuru in a new blog post, in response to the appointment of Nathan Hubbard as Twitter’s head of commerce.  According [...]

“Our 15-year relationship with the humble third-party cookie is finally showing signs of strain in an increasingly mobile — and privacy-aware — world, throwing the door wide open for alternative solutions,” writes Forrester Principal Analyst Joanna O’Connell in a new report. “But in the current state of limited market adoption and with new technologies still [...]

Two-thirds of customer experience professionals will allocate budget to bolster employee engagement in 2013, according to a new Forrester survey of customer experience pros. And they’re right to do so, as employee engagement drives both better customer experience and greater profit margins. But, a recent Gallup study shows that 70% of US employees are either [...]

“I think it’s a good decision for Steve to step down and pass control to someone else, probably an outsider,” writes Forrester Vice President and Principal Analyst Ted Schadler in a blog post examining the announcement that Microsoft CEO Steve Ballmer will be retiring within 12 months. “Microsoft will then face its IBM or GE [...]

Adobe, X Plus One, BlueKai, and Aggregate Knowledge top Forrester’s first-ever ranking of data management platforms — platforms for insights, segmentation, and data that help marketers deliver more relevant and consistent marketing communications. “In this era of highly demanding mobile consumers, marketers struggle to deliver relevant experiences across a vast array of touchpoints. Data management [...]

Only 46% of firms have implemented a mobile analytics solution, according to a new Forrester survey of more than 350 mobile professionals. “Too many eBusiness professionals are shooting ducks in the dark when it comes to the performance of their mobile websites, applications, and marketing campaigns,” writes analyst Julie A. Ask in her new report out [...]