Media Alert

Twelve percent — or 21.6 million — US online consumers are willing to a wear a sensor device as eyeglasses (e.g., Google Glass), assuming it were from a trusted brand, offering a service that piqued interest, according to new Forrester data based on an April survey of more than 4,600 US adults. Forrester Analyst Sarah Rotman Epps [...]

“Microsoft’s Windows Store represents a vital strategic step forward in its retail strategy and ought to yield some benefits. At the same time, the move should have happened several years ago, it isn’t quite as ambitious as it might have been, and Microsoft will have to work hard to overcome legacy practices within the Best [...]

“Maps are only growing in importance as they become the primary portal on mobile phones for a growing list of information and services,” writes Forrester Vice President and Principal Analyst Julie Ask in a blog post examining Google’s acquisition of Waze. “As Apple showed us last year, it’s critical to own maps — and to do [...]

In reaction to Apple’s opening keynote at its WWDC conference, Forrester Principal Analyst Charles Golvin notes that this unveiling has been about providing customers tremendous innovation “under the covers,” with improved lifetime of the product, battery life, and experiences that matter — not whizzy gadgets — that people will actually use and that will benefit [...]

When shopping in a store with mobile-equipped store associates, 65% of US shoppers and 75% of European shoppers expect the associates to be able to check product pricing on that mobile device, according to new Forrester data based on a survey of more than 4,000 US and 13,000 EU respondents. Additionally, 38% and 60%, respectively, expect [...]

“After repeated false starts of trying to build its way into the enterprise eCommerce space, SAP has finally decided to do a U-turn on its strategy and buy its way in,” writes Forrester Principal Analyst Peter Sheldon in a blog post analyzing SAP’s acquisition of hybris. The biggest surprise, notes Sheldon, is not why SAP has [...]

The Salesforce.com (SFDC)/ExactTarget (ET) deal is a win for SFDC, write Forrester analysts Rob Brosnan and Shar VanBoskirk in a new blog post analyzing the acquisition. However, while the deal brings good integration and development possibilities for B2B marketers, especially those already using ET’s Pardot, it’s less rosy for ET’s B2C customers. Brosnan and VanBoskirk [...]

Europeans differ from Americans on all three components of what Forrester calls the mobile mind shift — the expectation by customers that any desired information or service is available on any appropriate device in context and at their moment of need. These three components are the number of connected devices, the frequency of access, and the diversity [...]

“Microsoft wins the next-gen game console launch wars by launching something that the company doesn’t even call a console,” writes James McQuivey, author of Digital Disruption, in a blog post responding to the Microsoft Xbox One unveiling. “Where first Nintendo offered us a tablet to accompany the millions we had already bought and Sony then offered [...]

Few members of the C-suite rely on marketing data to make strategic decisions, according to the joint VisionEdge Marketing (VEM), ITSMA, and Forrester Research, Inc. (Nasdaq: FORR) 2013 Marketing Performance Management (MPM) Survey. Just 9% of CEOs and 6% of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than [...]

At its I/O Conference this week, Google announced there have been 900 million Android activations since the platform’s inception more than four years ago. Is there a relationship between activations and loyalty the Google ecosystem? Not much of one, according to Forrester data and a new study by Charles Golvin. Only 15% of global information workers can [...]

With Windows XP’s end-of-life date of April 8, 2014, rapidly approaching, most IT shops are still too focused on migrating to Windows 7 to bother with Windows 8 anytime soon, if at all. To be reasonably considered an enterprise standard, approximately half of company-issued PCs must run Windows 8 by the time Windows v.next hits [...]

At Google I/O today, the company announced Google Play Music All Access, its new subscription-based, digital music model. With services like Spotify, Rdio, and Pandora already well known and highly regarded in this space, has Google missed an opportunity? James McQuivey, author of Digital Disruption, writes of the new service: “Music is one of the [...]

“YouTube is pro-acting on imminent opportunity, basically making a grab for more of everything that matters,” writes Forrester Analyst James L. McQuivey, Ph.D., in a blog post examining the rollout of YouTube’s paid channels. He notes that with the decision to allow channels to charge monthly fees to access content on YouTube, the media company will gain traction [...]

Less than 10% of business decision-makers outside of IT are not spending their own budget on technology services, and of the 90% that are, almost a quarter of them earmark 21% or more of their unit’s expenditures for IT, according to new research from Forrester. Interestingly, this group, which Forrester calls “high spenders,” has good relationships [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the expiration and preliminary results of its “modified Dutch auction” self-tender offer to purchase up to $130 million of its common stock.  Forrester’s “modified Dutch auction” self-tender offer expired at 5:00 p.m., New York City time, on May 1, 2013. Based on the preliminary count by Computershare Trust Company, [...]

Customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers, according to new Forrester research that tests the relationship between customers’ perceptions of their experience, their perceptions of price-value, and their loyalty. For banks, customer experience accounts for 55% of loyalty, and for retailers, CX drives 46.5% of [...]

Appointing a chief digital officer (CDO) to be responsible for driving a digital agenda could be disastrous for many traditional firms, writes Forrester Principal Analyst Martin Gill in a new blog post. “Rushing out and hiring a digital upstart could set many firms back, rather than propel them forward. Not many people are both digitally savvy [...]

Social media marketing spending in Europe will reach €3.2 billion in 2017, up from €1.4 billion in 2012 ― reflecting a 17.6% compound annual growth rate (CAGR) over the next five years, according to Forrester’s latest European social media marketing forecast published today. However, Forrester warns that the predicted growth is under threat of new [...]