Media Alert

Forrester Research, Inc. (Nasdaq: FORR) today announced its 2013 first-quarter financial results.   First-Quarter Financial Performance Total revenues were $71.5 million for the first quarter of 2013, compared with $70.3 million for the first quarter of last year. Research revenues increased 1%, and advisory services and other revenue increased 3%, compared with the first quarter of [...]

App myopia is a natural consequence of the mobile frenzy, but companies that focus on the next killer app are missing the bigger picture: The power of mobile access is not about the devices and apps we use now but about the change in attitudes that they are creating in the minds of millions of [...]

Customers are in the midst of a total mobile mind shift. They’re not interested in brand messaging or logos; they want utility — and they want it now. New Forrester data shows that 22% of US online adults are far along in this shift, connecting everywhere, frequently, on multiple devices. For marketers, meeting the needs of [...]

Will you tweet today? Like something on Facebook? Watch a YouTube video? The result of social behaviors such as these has created what Forrester is calling the “database of affinity,” essentially the data catalog of what consumers like, collected by observing social behaviors. The promise of the database of affinity is powerful — it’s the Holy [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter 2013 conference call on the Web at 4:30 p.m. Eastern time on Wednesday, April 24, 2013. The call will be available at forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. Participants may [...]

Almost 75% of European adults access the Internet regularly, and more than half of them own two or more connected devices, according to Forrester’s first benchmark report on the state of consumers and technology for Europe. Based on a survey of more than 22,000 respondents, the benchmark provides in-depth graphical analysis of a wide range [...]

Visiting a physical store is the most influential source of information used by consumers when making purchasing decisions across all categories, according to new Forrester data from a survey of more than 4,500 US adults. When asked about their product research generally, 60% of US online consumers say they visit a brand or manufacturer website, [...]

US mobile ad spending on social networks will reach $4.5 billion by 2018, according to a new ForecastView from Forrester Research. “[Forrester] expect[s] the spending on mobile ads to grow nearly twice as fast as the spending on desktop ads on social networks. We believe that the future of social is mobile,” writes Jitender Miglani in [...]

“It’s clear that Facebook wants to be the focus of its users’ mobile experience, but is that desire mutual? Do customers really want that? Color us doubtful,” writes Forrester Analyst Charles Golvin in a new blog post about the unveiling of Facebook Home. “Consumers around the world rely on a range of communications tools and applications, Facebook [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that it is commencing its previously announced “modified Dutch auction” self-tender offer to repurchase up to $130 million of its common stock at a price per share within the range of $32.00 to $36.00. The Nasdaq closing price of Forrester’s common stock on April 2, 2013, was $34.74 [...]

Responding to the growing number of consumers who interact with their bank regularly in more than one channel, retail banks are developing new strategies and planning to invest more resources toward meeting these multichannel demands. This is according to the second annual survey of Consumer Bankers Association (CBA) members conducted by Forrester Research, Inc. (Nasdaq: [...]

What’s the next major development in the smartphone market? George Colony, Forrester’s chairman of the board and CEO, believes it is a foldable smartphone — and wonders if that’s what Apple has in store for the iPhone 6. “The iPhone 6 (not due for another 15 months) will be a signal moment for Tim Cook and team [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that it intends to commence later this week a “modified Dutch auction” self-tender offer to repurchase up to $130 million of its common stock at a price per share within the range of $32.00 to $36.00. The Nasdaq closing price of Forrester’s common stock on March 28, 2013, [...]

Digital disruptors are at work in the payments arena, removing friction along the path to the moment of payment and creating products and services that are stirring up a dramatic transformation in the consumer payments industry. In a new report, Forrester Senior Analyst Denée Carrington explores three disruptive payments trends that are expected to gain momentum [...]

Some 70% percent of US online adults trust brand or product recommendations from friends and family and 46% trust consumer-written online reviews, while just 10% trust ads on websites and 9% trust text messages from companies or brands. This is according to new Forrester data based on a survey of more than 58,000 respondents. For [...]

US online retail sales will reach $370 billion by 2017, up from $262 billion in 2013 — a 10% compound annual growth rate (CAGR) over the next five years. In comparison, European online retail sales will hit €191 billion by 2017, up from €128 billion in 2013 (a 10.5% CAGR). This is according to Forrester’s latest US and European [...]

<p>Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Financial Officer Michael A. Doyle will speak at the <strong>Credit Suisse 15th Annual Global Services Conference</strong> on Tuesday, March 12, 2012.</p> <p>Michael Doyle will address the conference attendees at the Phoenician Hotel in Scottsdale, Ariz., at 10:30 a.m. Mountain time. A link to the live webcast [...]

Disruption is a common word in business, and people think they understand what it means. But digital disruption — a force that’s hitting every industry in every region of the world — is more powerful; it opens the floodgates to more ideas, and it allows new entrants and competitors to target previously unavailable consumers. This [...]

Tablet ownership in Western Europe is set to quadruple in the next five years as the percentage of online consumers to own a tablet increases from 14% in 2012 to 55% in 2017, according to a new Forrester forecast based on a survey of more than 13,000 respondents from France, Germany, Italy, Netherlands, Spain, Sweden, [...]