Media Alert

Is Marissa Mayer the right choice for Yahoo!? According to Forrester Analyst Shar VanBoskirk, the answer is likely no. Why? “Yahoo!’s fundamental problem is that it has too many disparate products with no clear unifying thread that ties them all together. And Mayer’s background is in product development . . . not corporate strategy, not [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter 2012 conference call on the Web at 11:00 a.m. Eastern time on Thursday, July 26, 2012. The call will be available at Forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. Participants may [...]

Forrester Research vice president and principal analyst James McQuivey writes about the new Google tablet: “As a competitor to the iPad, Nexus 7 isn’t worth the digital ink I’m consuming right now. “But Google isn’t just selling a device. Instead, the company wants to create a content platform strategy that ties together all of its [...]

Barclaycard US, Cisco, and The Vanguard Group are the winners of the 2012 Forrester Research (Nasdaq: FORR) Voice Of The Customer Awards, announced today at Forrester’s Customer Experience Forum 2012 East. The Voice Of The Customer Awards recognize organizations that excel in collecting, analyzing, and acting on feedback from their customers. More than 1,400 people [...]

Microsoft announced today that it has acquired Yammer. Rob Koplowitz writes in a recent blog post that the acquisition could be “one of so many botched acquisitions we’ve seen in our industry, or one of the few really good ones.” As it looks to integrate Yammer, there are two scenarios for Microsoft, each with a wildly different outcome, [...]

As the debt crisis continues, IT spending growth across Europe looks bleak for 2012 and 2013, according to a new information and communications technology (ICT) forecast from Forrester. According to the report, Europe will see 1.2% growth in euros in European ICT purchases in 2012, shrinking the continent’s share of the market and making it [...]

Cambridge, Mass., June 20, 2012 . . . Responding to consumers’ growing interest in banking from their mobile devices, retail banks plan to invest more money to enhance their mobile offerings, according to the first-ever survey of Consumer Bankers Association (CBA) members conducted by Forrester Research, Inc. (Nasdaq: FORR) in collaboration with CBA’s Emerging Channels [...]

Forrester’s take on the Microsoft Surface tablet: “This product marks a crucial pivot in Microsoft’s product strategy,” writes Forrester Analyst Sarah Rotman Epps on her blog. “It blends the Xbox first-party hardware model with the Windows ecosystem model. It puts the focus on the consumer rather than the enterprise. And it lets Microsoft compete with [...]

<p>At its Worldwide Developers Conference, Apple announced new MacBook Airs and Pros &mdash; including the next-generation model of the latter &mdash; and advances to its operating systems OS X Mountain Lion and iOS 6.</p> <p><a class=”newpage” href=”http://blogs.forrester.com/ted_schadler/12-06-11-apples_developer_tour_de_force_and_what_it_means_for_cios” target=”_blank”>Ted Schadler blogs</a> that the announcements were a “developer tour de force,” and what is most impressive is [...]

The data is clear: Today’s workers often need more than locked-down corporate PCs and are spending an average of $1,253 annually of their own money on computers to do their jobs, according to a recent Forrester survey of more than 5,000 technology end users across the US and Europe. Yet the same survey reveals that only 12% [...]

Grandma and grandpa are on Facebook! A new Forrester Research report about the digital behaviors of seniors shows that 49% of digital seniors in the US are using the social networking giant. Overall, 60% of seniors are online — that’s more than 20 million Americans. Those are just some of the data points that paint [...]

Google’s acquisition of QuickOffice further moves the search giant beyond the “pure Web” and toward an embrace of the App Internet, writes Forrester Research Vice President and Principal Analyst Ted Schadler in a new blog post. Schadler writes: “The App Internet is the future of software architecture and the foundation of how people get stuff [...]

Forrester Research Senior Analyst Melissa Parrish says salesforce.com’s acquisition of Buddy Media is no surprise given marketers’ increasing need for a comprehensive social media management platform (SMMP). She predicts more partnerships and acquisitions in this space. Parrish writes in a new blog post: “First of all, brands are maturing in social media, and they’re realizing they [...]

The first Apple TV . . . won’t really be a TV at all, writes Forrester Research Vice President and Principal Analyst James McQuivey in a new blog post. Since many consumers have just dropped hundreds, if not thousands, of dollars in the past year or two on a brand-new HD flat screen, McQuivey argues [...]

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, which surveyed 59 companies, 49% of retailers say their average [...]

Customer experience is now the only sustainable source of competitive advantage for companies. More than any other factor, the experience a customer has with a brand determines whether that business will thrive or struggle, according to a new book from Forrester Research, Inc. (Nasdaq: FORR), Outside In: The Power of Putting Customers at the Center [...]

A new Forrester Research report illustrates the state of the app market and forecasts the next generation of mobile apps. “We believe the market is poised for a second wave of consumer apps that are more personalized and contextual,” writes Forrester Research Principal Analyst Thomas Husson in a new blog post. Husson argues that companies [...]

<p>&ldquo;Microsoft is winning one of the most important battles in the digital world: The battle for the TV,&rdquo; writes Forrester Research Vice President and Principal Analyst James McQuivey in a <a href=”http://blogs.forrester.com/james_mcquivey/12-05-16-the_fight_over_tv_is_a_fight_for_platform_power”>blog post</a> highlighting his new report on who will control the future of television.</p> <p>In the battle for future television supremacy, the company that [...]

“Marketing on Facebook doesn’t work very well, and marketers can’t count on things improving anytime soon,” write Forrester interactive marketing analysts Nate Elliott and Melissa Parrish in a new blog post published just days before the social networking company’s initial public offering. Forrester’s take? Facebook needs to focus on the needs of marketers to the [...]