Media Alert

Softbank announced today that it has acquired a majority stake in Sprint. What does the infusion of money do for Sprint and how does it affect the telecommunications market? Forrester Principal Analyst Charles Golvin calls it a “gutsy move” and lauds Sprint as a “market disruptor” — but adds that the only way the company can [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Mike Morhardt will be joining the company as chief sales officer. Morhardt has 20 years of experience leading sales organizations in the information services business. He was most recently managing director for the Gerson Lehrman Group. Before that, he spent 14 years at Gartner, where he headed [...]

Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter 2012 conference call on the Web at 11:00 a.m. Eastern time on Thursday, October 25, 2012. The call will be available at forrester.com. Investors who want to hear the call should log in to forrester.com at least 15 minutes prior to the event’s broadcast. Participants may [...]

InfoWorld and Forrester Research, in partnership with the Penn State University Center of Enterprise Architecture, announced the winners of the 2012 Enterprise Architecture Awards today. Now in its third year, the awards program recognizes enterprise architecture programs delivering tangible business impact and results. This year’s winners are: National Grid Northwestern Mutual Sberbank Scottish Widows Investment [...]

Eighty-six percent of Apple iOS device owners research products and services on their mobile phone and 69% make purchases, compared with 76% and 53%, respectively, for Android users, 57% and 35% for BlackBerry users, and 47% and 32% for Windows users. This is according to a new Forrester survey of more than 53,400 North American [...]

Barnes & Noble’s new Nook tablets will keep the company competitive in the tablet market this holiday season, but they don’t fundamentally change the game against Amazon and its Kindle, writes Forrester Research Senior Analyst Sarah Rotman Epps in a new blog post. “As it scales back its brick-and-mortar stores, Barnes & Noble’s biggest challenge [...]

Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report. “In spite of changes to the interactive marketing landscape and the growing number of shoppers using mobile and tablet devices to access content, core [...]

The iPhone 5 was announced today, and around the Forrester blogs, analysts weighed in on what implications the product has on the consumer and enterprise markets and the very competitive smartphone marketplace. Charles Golvin on market impact: “This is not about the iPhone 5 versus the Samsung Galaxy S III or the iPad versus the [...]

Driven almost entirely by sales of Macs and iPads, the PC market is the only segment of the computer hardware market that will grow in 2012, according to Forrester’s new global tech spending forecast “Overall, though, the tech market outlook for 2012 is not bright,” writes Andrew Bartels, vice president and principal analyst serving CIOs [...]

Retailers remain prudent in their financial investments when it comes to mobile objectives, showing tempered future plans for spending on mobile and tablet initiatives despite the industry buzz. According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State Of Retailing Online survey, 50% of retailers surveyed say they spent less than $100,000 on smartphone investments [...]

The debut of five new Kindles is an “important launch for Amazon” as the online retailer continues to make it as easy as possible for consumers to use the tablets to buy more Amazon products, writes Forrester Research Senior Analyst Sarah Rotman Epps in a blog post. “Amazon’s services are the core of its devices, [...]

While many IT organizations continue to struggle to incorporate Apple Macs in the workplace, new research from Forrester shares the secrets to success from firms that have blazed the trails and figured out how to support both employee-owned and company-owned Macs. Hint: Leave the Windows PC management tools and techniques in the toolbox. It’s easy [...]

“Facebook may play host to nearly a billion users, but Twitter controls the social ecosystem today.” So writes Senior Analyst Zach Hofer-Shall in a new blog post regarding Twitter’s “Certified Products Program” and the introduction of a literal seal of approval for select third-party Twitter developers. “Twitter is finally putting a stake in the ground and [...]

IBM’s decision to acquire human resources management company Kenexa is “one that CIOs should tune into and see for what it is: IBM is moving up the application stack to deliver more value to your business executive peers,” according to Forrester Analyst Ted Schadler. In a new blog post, Schadler argues that the $1.3 billion acquisition signals [...]

Forrester Research’s corporate headquarters has been certified LEED® (Leadership in Energy and Environmental Design) Platinum for corporate interiors by the U.S. Green Building Council (USGBC), the foremost program for buildings, homes, and communities that are designed, constructed, maintained, and operated for improved environmental and human health performance. Platinum certification is the highest possible rating from [...]

The Starbucks-Square partnership “represents a significant milestone in the advancement of mobile payment and digital wallets,” writes Forrester analyst Denée Carrington in a new blog post. In a recent report entitled “Why The Digital Wallet Wars Matter,” Carrington argues that mobile payments are just the first step in a broader digital wallet revolution. “Customer recognition, [...]

Nearly one-third of US online adults accessed the Internet multiple times per day and from multiple physical locations last year, according to a recent Forrester survey of 8,400 respondents, and that number is only going to go up. This data represents advances in both technology and user behavior that have ushered in a new era [...]

Two new Forrester Research reports illustrate how new products and services will emerge from Near Field Communications (NFC) and digital wallet technologies. In short, it’s not just about payments. This is a crowded space with many companies jockeying for position including: Google Wallet, Starbucks’ mobile payment app, PayPass from MasterCard, and the Isis venture from AT&T, [...]

Some 30% of online buyers began researching their last online purchase with Amazon, compared with 13% researching a product on Google, according to a new Forrester survey of nearly 4,000 US respondents. This is a growing trend as Amazon increasingly becomes the first-stop shop for consumers, taking market share away from other retailers. What’s more, [...]