Media Alert

Despite the sagging economy, many companies plan on investing in technology solutions to help them measure the effectiveness of their marketing efforts, according to a joint study by Forrester Research, Inc. (Nasdaq: FORR) and the Association of National Advertisers (ANA). This technology will enable marketers to correlate their initiatives with business results. Nearly half of [...]

Business process modeling, simulation, automation, and integration have come a long way since the early days of flip charts and flow diagrams. Yet despite the myriad vendors touting “business process” wares today, firms still struggle with the right way to manage them. For maximum ROI, firms need process tools that give them the flexibility to [...]

More than one-third of global firms with revenues of $1 billion or more have built enterprise portals this year. As portal entry costs continue to fall, more firms are tapping vendors and systems integrators to build a new type of portal — the process portal. These emerging portals will reduce costs and achieve greater efficiencies [...]

Deutsche Telekom and France Télécom can only survive if they follow BT’s restructuring efforts by splitting into horizontal lines of business, according to a new report by Forrester Research B.V. (Nasdaq: FORR). But Forrester believes that BT should go further in 2006, and that a full breakup of BT could unleash £11 billion more value [...]

A new report by Forrester Research (Nasdaq: FORR) projects that the EU’s modest €77 billion of online trade in 2001 — representing less than 1 percent of total business trade — will skyrocket to a massive €2.2 trillion in 2006 or 22 percent of total business trade. “Electrical equipment, chemicals, and logistics will ramp up [...]

Contrary to protests from record labels, piracy is not responsible for the 15 percent drop in music sales in the past two years. According to a new report from Forrester Research, Inc. (Nasdaq: FORR), labels can restore industry growth by making it easier for people to find, copy, and pay for music on their own [...]

Firms will spend 2.3 percent more on IT in 2002 than in 2001, and 82 percent of these firms will at least retain their current budgets over the second half of the year, according to Forrester Research (Nasdaq: FORR). Forrester’s semiannual Business Technographics North America Benchmark Study examines the state of North American companies’ IT [...]

According to a new Forrester Research (Nasdaq: FORR) report, the days of unfettered CRM growth are over. After a drop of 5.4 percent in 2002, the CRM market will experience a modest compound annual growth rate of 11.5 percent from 2002 to 2007. During this period, factors that will reshape the market include: cross-channel integration, [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced its financial results for the second quarter ended June 30, 2002, in line with its previous financial guidance. Second-Quarter Financial Performance Total revenues were $25.4 million, compared with $46.4 million for the second quarter of last year. On [...]

Access providers from every corner of Europe’s telecom industry find themselves in despair. Fixed, mobile, and interactive digital television (iDTV) operators’ businesses are all prey to some deadly combination of market saturation, towering costs, declining revenue per user, and lack of interest in new services. In a new report, however, Forrester Research B.V. (Nasdaq: FORR) [...]

Continuing Forrester’s commitment to helping clients understand the technology marketplace and simplify difficult product selections, Forrester Research (Nasdaq: FORR) today introduced the Forrester Wave™ — a new standard graphical representation of Forrester’s call on vendors, marketplaces, and other emerging technology products and services. The Forrester Wave helps businesses decipher confusing vendor offerings before purchase and [...]

The Institute for Supply Management™: (ISM) and Forrester Research, Inc. (Nasdaq: FORR) announce the release of the seventh ISM/Forrester Research Report On eBusiness, a first-of-its-kind report that tracks online activity for both manufacturing and non-manufacturing organizations. The primary finding in the latest Report is a significant increase in online purchasing over the past three months. [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, will broadcast its second-quarter results conference call on the Web at 11:00 a.m. Eastern time on Wednesday, July 24, 2002. The call will be available at www.forrester.com. Investors who want to hear the call should log in to www.forrester.com at [...]

Today’s European bank sites don’t sell, but they will — if banks integrate today¿s siloed apps through scenarios targeted at specific products and consumers, according to a new report by Forrester Research (Nasdaq: FORR). “Eight million Europeans have already bought a financial product online, and leading European banks are reporting a ramp up in Net [...]

Available today, a new Forrester Research (Nasdaq: FORR) report examines why CIOs must adopt new IT governance policies for Web services — software designed to be used by other software via Internet protocols and formats. Seven recent reports from Forrester Research explore what CIOs and their executive teams need to know about Web services. These [...]

In 1987, Forrester Research (Nasdaq: FORR) presciently coined the term “client/server” to describe a massive shift in how companies would deploy technology. Fifteen years later, fundamental technology trends have already begun to create a new corporate technology architecture shift that Forrester calls Organic IT. Unlike the rip-and-replace nature of the client/server revolution, Organic IT will [...]

Firms spend little on Web services today — but 84 percent plan to spend more in 2003, according to new research by Forrester Research (Nasdaq: FORR). Significantly, Forrester believes that European firms will invest upwards of 2.5 million euros to implement strategic Web services, blowing away the 200,000-euro price tag hyped by vendors. To discover [...]

Today’s dominant visible mobile paradigm — focused on person-to-person communication among very visible human beings — is too limited, saturated, and expensive for profitable growth, and it will take a new approach — Invisible Mobile — to renew opportunity and growth for telecom vendors and operators, according to a groundbreaking report by Forrester Research B.V. [...]

Consumers rely on multiple channels to manage their financial lives — but only one in four firms are satisfying the needs of today’s complex customers. At the Forrester Research, Inc. (Nasdaq: FORR) Finance Forum, “The New Cross-Channel Customer Experience,” more than 500 financial and technology executives will learn how to understand consumer behavior across channels, [...]