Media Alert

Beleaguered by technology costs and content issues until 2005, video on-demand (VOD) won’t take off in Europe, according to a new report by Forrester Research B.V. (Nasdaq: FORR). After 2005, improved market dynamics will brighten the business case for full VOD deployments. “Early trials indicate that VOD can help Europe’s debt-ridden telcos and TV operators [...]

Forrester Research B.V. (Nasdaq: FORR), has confirmed its commitment to the emerging Spanish market with the announcement of an exclusive strategic channel alliance with Market2c. Based in Madrid, Market2c is a consulting firm that helps Spanish companies develop, implement, and fulfill business and technology strategies. “While eCommerce in Southern European countries lags behind their Northern [...]

Today’s infrastructure is expensive, not scalable, and fails to meet IT and business demands — with IT battling for control and business users fighting to make technology work for them. Akin to the client/server shift predicted by Forrester 15 years ago, key technology trends have already begun to create a new corporate technology revolution Forrester [...]

European online retail sales will break all records this Christmas, totaling €7.6 billion — up 86 percent over last year, according to a new brief by Forrester Research B.V. (Nasdaq: FORR). For the first time ever, UK Net sales will break the £1 billion-per-month barrier in December 2002. Furthermore, Net-influenced sales will rise to €20 [...]

Today, at the 15th Annual Forrester Research, Inc. (Nasdaq: FORR) Executive Strategy Forum, “Managing In The Recovery: Using Technology To Recapture Momentum,” leading CXOs will share their foresight about the tech recovery as well as compelling lessons learned from adopting new technologies and business strategies. The two-day Forum will attract more than 600 senior business [...]

Europe’s mobile industry is looking to a raft of GPRS and 3G services to drive the new revenues that it desperately needs to fund infrastructure investment. To drive the early uptake of new handsets and mobile applications, a new Technographics® Report by Forrester Research B.V. (Nasdaq: FORR) advises operators and manufacturers to focus only on [...]

Data, data everywhere, but how can organizations turn data into dollars? That’s the corporate cry from business analysts, IT executives, and marketers trying to squeeze intelligence from the mountains of data created by CRM and ERP software, point-of-sale systems, eCommerce sites, and multitudes of other enterprise systems. This data avalanche has accelerated the market for [...]

Due to continued economic and political uncertainty, online sales in the third quarter fell to $17 billion. After two consecutive quarters of $20 billion sales, this marks the first decline in eCommerce history. According to the Forrester Research, Inc. (Nasdaq: FORR) annual holiday sales report, spending will rebound but not fully recover in the remainder [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced its financial results for the third quarter ended September 30, 2002, in line with its previous financial guidance. Third-Quarter Financial Performance Total revenues were $21.9 million, compared with $34.4 million for the third quarter of last year. On [...]

Three-quarters of Europe’s 160 separately branded online-only brokerage Web sites will disappear by 2007. According to a new report by Forrester Research (Nasdaq: FORR), they will be either integrated into parent banks, sold, or wound up. “Europe’s online stockbrokers delude themselves that sites pared down by budget cuts can profitably attract new investors,” said Forrester [...]

Today, at the Forrester Research, Inc. (Nasdaq: FORR) Healthcare Summit, “Drug Marketing Gets Personal,” over 100 executives with pharmaceutical manufacturers, product design and eCommerce leaders, and marketing technology experts will discover how to harness consumer data in order to bolster product preference. The one-day Summit is being held at the Hotel Inter-Continental Miami. “Possessing a [...]

Despite the sluggish economy, an increasing number of travelers are flocking to the Internet to snap up great bargains, fueling the competitive battles between travel suppliers and Web agencies to gain consumers’ attention and dollars. According to the latest Consumer Technographics™ survey by Forrester Research, Inc. (Nasdaq: FORR), more online households traveling year over year [...]

Today, at the Forrester Research, Inc. (Nasdaq: FORR) CPG Summit, “Winning In A Wal-Mart World,” 200 senior sales, marketing, brand, and IT executives will learn how to combat intense industry competition, fickle consumers, and retail consolidation by investing in technology. The one-day Summit is being held at the Sheraton Chicago Hotel & Towers. “Wal-Mart has [...]

The economic downturn dampened technology innovation. Shrinking IT budgets forced corporate IT departments to focus on existing investments rather than experiment with new technologies. As the economy begins its recovery, smart leaders will focus on innovations like simpler connections and smarter devices that will alter existing business models. Forrester¿s Executive Strategy Forum features a stellar [...]

Forrester Research (Nasdaq: FORR) projected in October 2001 that an overall economic recovery would spur a rebound for the IT sector in the second half of 2002. Fueled by an unexpectedly rapid economic recovery in the US over Q4 2001, Forrester expects the technology sector to turn around faster than previously predicted, according to a [...]

Only 10% of European mobile users — one-fifth of operators’ expectations — will use UMTS in 2007, which will delay industrywide payback until 2014 at the earliest, according to a new report by Forrester Research B.V. (Nasdaq: FORR). “Forrester discussed deployment plans with executives at 26 European UMTS license holders and, to our surprise, 87% [...]

To maintain profit margins, European firms stampede into online sourcing. But firms fail to achieve hoped-for cost savings due to fudged price comparisons and weak purchasing compliance, according to a new brief by Forrester Research (Nasdaq: FORR). Firms will focus on multicriteria value creation, not on one-off price cuts. “In today’s tough economic climate, European [...]

Europe’s digital terrestrial TV (DTT) isn’t quite dead, but it’s barely surviving. Because its inherent limitations make it unprofitable, governments should give up their plans of forcing DTT rollouts and let market forces determine the analog switch-off date, according to a new brief by Forrester Research B.V. (Nasdaq: FORR). “Governments and public broadcasters across the [...]

By getting to know their consumers better, pharmaceutical and health plan executives will be able to deliver effective marketing messages and give customers what they expect. Beyond traditional demographics such as household income, a new report from Forrester Research, Inc. (Nasdaq: FORR) finds that consumer data on technology and health attitudes will make channel choices [...]