Media Alert

While World Cup fever peaks in Europe, the official FIFA/Yahoo! site offers no support — neither for national emotions nor for inconvenient game times, according to a new brief by Forrester Research B.V. (Nasdaq: FORR). Forrester believes that FIFA needs to rework its deal with KirchMedia to stream game highlights during office hours. “With TV [...]

Flawed navigation and customer service frustrate today’s Web banking users, but low-cost design fixes and an ongoing focus on user experience will help firms win sought-after online transactions, according to a new report by Forrester Research (Nasdaq: FORR). To uncover how European banking sites can improve, Forrester graded the sites of the 20 largest European [...]

New applications and services will drive displacement from traditional telecom infrastructure to packet and wireless networks, forcing carriers to adapt to the change in demand. Today, at the Forrester Research, Inc. (Nasdaq: FORR) Telecom Summit, “The Impact Of Displacement,” more than 100 service provider executives, system integrators, content providers, and technology vendors will learn how [...]

Forrester Research (Nasdaq: FORR), which identifies and analyzes emerging trends in technology and their impact on business, today announced the international launch of its Academic Network Program. For the first time, the program provides students and faculty of post-secondary academic institutions worldwide with exclusive access to Forrester’s unique WholeView™ Research, the same research used by [...]

European advertisers will use multichannel campaign feedback to set digital advertising budgets — and drive the online ad market to €6.4 billion in 2007, according to a new report by Forrester Research B.V. (Nasdaq: FORR). While Web marketing matures, mobile and iDTV will surface as ad platforms. “To determine how marketers’ changed budgeting will affect [...]

Why do too many Web sites still fail to deliver any ROI? Because companies lack the right combination of skills, process, and leadership to drive great site design. Tomorrow, at the second annual Forrester Research, Inc. (Nasdaq: FORR) Design Summit, “Leading A Winning Design Effort,” more than 175 key stakeholders from business strategy, design, IT, [...]

New messaging technologies give users lower-price alternatives to expensive SMS, EMS, and MMS and will force operators to retool the value proposition of premium-priced messaging, according to a new report by Forrester Research B.V. (Nasdaq: FORR). Messaging revenue will drop for the first time ever in 2004 as SMS traffic stabilizes at decreasing price points; [...]

Satellite is rapidly luring in cable TV¿s best, highest-paying subscribers. But according to a new report that will be debuted today at Cable 2002 in New Orleans, Forrester Research, Inc. (Nasdaq: FORR) predicts that cable can fight back and win. The report suggests that cable operators expand their video-on-demand (VOD) content, improve programming interfaces, and [...]

For years, media companies have asked whether Net use eats into consumers’ traditional media consumption. Looking at consumer data over time, Forrester gives a clear answer: For TV at least, there is very little, if any, cannibalization taking place, according to a new Technographics® brief by Forrester Research (Nasdaq: FORR). “Since consumers started regularly using [...]

Shop.org, a division of the National Retail Federation (NRF), and Forrester Research, Inc. (Nasdaq: FORR) today announced a research partnership that will bring Forrester’s retail research and expertise in technology to Shop.org members in several capacities. As part of the relationship, Forrester will create the 2002 Online Retail Forecast for Shop.org’s fifth annual The State [...]

Europe’s iDTV penetration will reach 44 percent of European households by 2007, up from only 11 percent today, according to a new brief by Forrester Research (Nasdaq: FORR). Four countries will drive iDTV’s growth — the UK will take 45 percent of Europe’s iDTV penetration,France, Spain, and Italy will share 44 percent; and the rest [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the retirement of Vice President of Sales Joel M. Blenner, 58, who will remain with the company as a part-time consultant to the executive team. Blenner joined Forrester for an anticipated three-year term in April of 1999. Forrester began planning for his departure in the fourth quarter of [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, today announced financial results for the first quarter ended March 31, 2002, in line with its previous financial guidance. First-Quarter Financial Performance Total revenues were $26.1 million, compared with $43.6 million for the first quarter of last year. Pro forma [...]

Banks will not meet their key objectives — improving customer service and reducing operating costs — by simply Web-enabling branches as they are today, Forrester Research (Nasdaq: FORR) asserts in a new report. To avoid throwing good money after bad, Forrester advises firms to aim their investment at the future role of branches as networked [...]

Over the last decade, increased outsourcing and alliance-building have made it harder for manufacturers to spot brewing supply chain glitches. The result? When unexpected supply chain events arise, manufacturers switch to firefighting — a defensive mindset that carries a hefty price and often leads to more damaging outcomes. But according to a new Forrester report, [...]

SMS accounts for 12 percent of European mobile operators’ revenues today, and operators are right to tap the medium’s full potential now because SMS revenues will peak next year, according to a new Brief by Forrester Research B.V. (Nasdaq: FORR). Forrester interviewed executives at 20 European mobile operators and found that their networks carry, on [...]

Forrester Research, Inc. (Nasdaq: FORR), a leading provider of research and analysis on emerging technologies, will broadcast its first-quarter results conference call on the Web at 11:00 a.m. Eastern time, on Wednesday, April 24, 2002. The call will be available at www.forrester.com. Investors who want to hear the call should log in to www.forrester.com at [...]

The penetration of regular Internet use in Europe has grown to 39 percent, but with 50 percent of these consumers aged 35 or less, the Internet is still a medium for well-educated young people, according to a new Technographics® Report by Forrester Research B.V. (Nasdaq: FORR). Even now, the Internet has not reached the mainstream [...]

The Institute for Supply Management™ (ISM) and Forrester Research, Inc. (Nasdaq: FORR) announce the release of the sixth ISM/Forrester Research Report On eBusiness, a first-of-its-kind report that tracks online activity for both manufacturing and non-manufacturing organizations. The primary finding in the latest Report is that the number of purchasing organizations reporting use of the Internet [...]