Media Alert

Bad technology, poor economics, and incumbent stonewalling will prevent unbundling’s success. With all the hype in Europe around local loop unbundling, users have been forgotten and the benefits will be too little, too late, Forrester Research predicts. A new Report from Forrester Research B.V. (Nasdaq: FORR) outlines how firms must look instead to technologies like [...]

Compared with travel, finance, and even the steel industry, healthcare eCommerce is a late bloomer. Despite this slow start, a new Report from Forrester Research, Inc. (Nasdaq: FORR) estimates that the healthcare industry will reach $370 billion in online transactions by 2004. The Web will become the foundation for a new healthcare industry infrastructure that [...]

Online consumers expect customer service to involve much more than post-purchase problem solving. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), Web shoppers seek and expect customer service at each step of the transaction process. Exceptional service actually increases online buyers’ total satisfaction, which encourages repeat visits and word-of-mouth recommendations. “Retailers [...]

Organizing for eCommerce is not a tactical decision — how a company organizes its Net efforts has strategic implications. A recent Report from Forrester Research, Inc. (Nasdaq: FORR) found that most firms are still struggling to find the optimal organization for their eCommerce efforts. To succeed, companies need to reshape their organizations along one of [...]

According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), today’s shallow valuation of Web site success fails to provide the insight needed to steer online efforts. To accurately quantify success, sites must examine visitor profiles and online behavior, instead of the number of page views. Leaders will extend this analysis to other channels, [...]

Europe’s online business and consumer trade will grow at triple-digit rates over the next five years, reaching [EURO]1.6 trillion by 2004. Attaining this growth will not be easy, however, and only Northern Europe will significantly close the gap with the US. A new Report from Forrester Research B.V. (Nasdaq: FORR) outlines how eCommerce networks can [...]

High usability and customer service marks earned Continental Airlines the No. 1 spot in the Airlines category, the latest addition to Forrester PowerRankings announced today by Forrester Research, Inc. (Nasdaq: FORR). Forrester PowerRankings combine survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading eCommerce sites. [...]

Europe stands on the brink of a revolution in Internet access. By 2004, one-third of all Europeans — more than 219 million consumers — will regularly use their mobile phones to access Internet services according to a new Report from Forrester Research B.V. (Nasdaq: FORR). Although the sites that will host these services are already [...]

According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), financial services firms’ prospects are clouded by a new breed of Net-empowered consumers who don’t value the traditional service provided by today’s leaders. Financial firms will have to expand beyond their existing organizations to create autonomous subsidiaries, make acquisitions, or find partners willing to [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the promotion of Stanley H. Dolberg to vice president of research. Dolberg succeeds Stuart D. Woodring, who will be launching several new ventures for Forrester. The appointment takes effect immediately. “We are very pleased to announce Stan’s promotion to vice president,” said George F. Colony, chairman of the [...]

New affiliate programs redefine the consumer selling model as relationships between online retail and media sites mature. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), retail and media firms will share ownership of traffic, revenue, merchandising, and content to drive revenue and increase brand awareness. Affiliate programs will evolve from one-size-fits-all links [...]

Internet penetration in Europe will grow from 19% to 33% by 2003 as Europeans accelerate their integration of new technologies into everyday life. However, the popular embrace of mobile phones and the Internet will not mean that Europe can be viewed as a single market. In a new Technographics® Europe Report, Forrester Research B.V. (Nasdaq: [...]

A majority of companies are reporting skills shortages in IT and resorting to external help to close the gap. In order to survive, companies must change their skills and staff orientation toward an external technology (eT) focus and become people powerhouses. In a new Report, Forrester Research B.V. (Nasdaq: FORR) identifies three key elements needed [...]

By 2004, there will be 295 million smart cards in use in Europe. Companies today are using single-application smart cards to test the economies of scale for multiapplication smart cards, but transitioning to multiapplication cards, which offer a better business model and consumer proposition, will pose enormous challenges. In a new Report, Forrester Research B.V. [...]

More than 22% of North American households today actively follow sports on the Web. Just as the onset of online brokerage upset the balance of power in the investment world, the Internet will disrupt the broadcast network monopoly over the delivery of sports entertainment. In a recent Report, Forrester Research, Inc. (Nasdaq: FORR) predicts that [...]

Simple economics compels companies to win the hearts, minds, and wallets of young consumers. However, young consumers’ preferences for leading brands don’t correlate with traffic to these companies’ Web sites. According to a new Technographics® Report from Forrester Research, Inc. (Nasdaq: FORR), certain companies don’t need mass-appeal sites at all and should redirect their online [...]

Although wireless companies are banking on third-generation (3G) wireless systems to catapult them into new markets, new business models, not new technology, will drive wireless growth. According to a new Report from Forrester Research, Inc. (Nasdaq: FORR), carriers must leverage simpler infrastructures with the power of the Internet to drive mobile eCommerce. To profit from [...]

To succeed in the Internet economy, companies must undergo a pragmatic revolution — deconstructing existing processes and organizations and reinventing them to meet new market demands. At the Forrester Executive Strategy Forum in Boston, more than 800 corporate leaders gathered to learn how they must reshape their external business relationships and internal organizations to meet [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced the final agenda for the upcoming Executive Strategy Forum, “Beyond eCommerce: Winning In The Internet Economy,” to be held November 10-12, 1999, at the Westin Hotel Copley Place, Boston, Mass. This two-and-a-half-day Forum will focus on the eCommerce strategies and technologies that will enable companies to define and [...]