Media Coverage

The Economic Times: Principal Analyst Leslie Joseph explains that data residency lets AI firms assure clients that enterprise content remains stored within a specific country, reducing legal friction and enabling procurements in the regulated sector. Read the full article here. Read more from Leslie here.  

The Drum: The publication highlights Principal Analyst Daryl Wrights’s B2B Summit EMEA session, which emphasizes how AI search and social influencers are emerging as key sources for B2B buyers, influencing marketing and engagement strategies. Read the full article here. Read more from Daryl here.

Associated Press: This publication discusses Forrester’s 2026 AI predictions, highlighting Vice President and Research Director Sudha Maheshwari’s comments about how businesses are scrutinizing the return on investment of AI agents as the initial hype fades, warning that “every bubble inevitably bursts”. Read the full article here. Read more from Sudha here.

Mint: In an article discussing Accenture’s growth compared to Indian homegrown IT players, Vice President and Research Director Ashutosh Sharma notes how Accenture began as a strategy consulting firm and later expanded into the technology execution space. Read the full article here. Read more from Ashoutsh here.  

The Economic Times: Principal Analyst Biswajeet Mahapatra addresses the impact of policy uncertainty and AI on IT contract renewals, noting that with the cost of software licenses going up by 5% to 10% annually, clients of IT services companies are becoming more selective about their IT projects. Read the full article here. Read more from Biswajeet here.

Fortune: In an interview about an “AI winter“, Principal Analyst Rowan Curran explains that the current situation is better described as a market reset, with enterprises recalibrating their approach to AI rather than pulling back from it. Read the full article here. Read more from Rowan here.

CNBC: Mike Proulx, Vice President and Research Director, comments on the potential impact of the Trump administration’s tariffs on movies made outside of the U.S., noting that it could create chaos in the entertainment industry and impact related industries like advertising. Read the full article here. Read more from Mike here.

The Independent: Principal Analyst Kelsey Chickering outlines whether a US-only TikTok will replicate the original experience users have with the social media platform. Read the full article here. Read more from Kelsey here.

Business Insider: Principal Analyst Jeff Pollard is cited in this article for his research on the emergence of Chief Trust Officers, highlighting how companies are implementing the role to address AI, data security, and the broader challenge of building trust with customers. Read the full article here. Read more from Jeff here.

BBC News: Principal Analyst Sucharita Kodali addresses Amazon Fresh’s grocery strategy, including the competitive nature of the market and challenges the retailer faces in creating a differentiated offering. Read the full article here. Read more from Sucharita here.

Forbes: Principal Analyst Paul Miller discusses the UK’s regulatory preparations for autonomous vehicles and the potential rollout of Waymo’s robotaxi services. Read the full article here. Read more from Paul here.

Bloomberg: Charlie Dai, Principal Analyst at Forrester, shares how Huawei’s unveiling new technology, including memory chips and AI accelerators, to challenge Nvidia’s dominance in the growing AI market marks “a significant milestone in China’s long march of the AI chipset industry.” Read the full article here. Read more from Charlie here.

Forbes: In a new interview, Senior Analyst Stephanie Liu outlines how CMOs are taking more ownership over data protection policies. Read the full article here. Read more from Stephanie here.

Financial Times: Mike Proulx, Vice President and Research Director, reveals that Paramount Skydance’s potential acquisition of Warner Bros Discovery could redefine the streaming landscape and how, as the streaming market matures, it looks a lot like the original television industry. Read the full article here. Read more from Mike here.

The New York Times: Thomas Husson, Vice President and Principal Analyst, shares how updates to recent Apple iPhone models are raising questions about the company’s ability to innovate in the fast-moving era of AI. Read the full article here. Read more from Thomas here.

Business Insider: Dipanjan Chatterjee, Vice President and Principal Analyst, describes how Starbucks CEO Brian Niccol’s efforts to “shed complex and underperforming products” is making room for more innovation on the company’s menu. Read the full article here. Read more from Dipanjan here.

CNN: Dipanjan Chatterjee, Vice President and Principal Analyst, suggests that, ahead of Apple’s event this week and the anticipated launch of the iPhone 17, a slimmer, thinner “Air” version of the iPhone is likely to succeed—drawing on the popularity of “Air” versions of Apple products like the MacBook and iPad. Read the full article here. [...]

Financial Times: Principal Analyst Nikhil Lai discusses how brands are shifting their focus to optimizing product specificity and website performance, including fast loading speeds, to improve visibility in AI-generated search results. Read the full article here. Read more from Nikhil here.

City AM: Alvin Nguyen, Senior Analyst, discusses Nvidia’s recent earnings results by highlighting how the company is making strategic moves across areas under their control, including innovation in robotics and promoting use cases like reasoning AI. Read the full article here. Read more from Alvin here.