Media Coverage

ZDNet: Forrester’s top 10 emerging technologies research is showcased in a new article, which describes how new agent architectures enable AI tools to autonomously perform tasks for individuals and organizations, marking a major business opportunity. Read the full article here. Read more about Forrester’s top 10 emerging technologies here.

TechRepublic: This tech outlet showcases Forrester’s top 10 emerging technologies for 2025. The article also includes insights from VP, Emerging Technology & Principal Analyst Brian Hopkins about why agentic AI, synthetic data, and humanoid robots particularly stand out on Forrester‘s list.   Read the full article here. Read more from Brian here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee shares how Priceline’s AI tool to drive travel search and personalization trends, Neighborhood Navigator, reflects the kind of “emotional relevance that builds the strongest brand moats.” Read the full article here. Read more from Dipanjan here.

The Wall Street Journal: As AI assumes a larger role in search, Senior Analyst Nikhil Lai describes how marketers will increasingly focus on how closely AI-generated summaries and prompt responses match the way they want their brands to be perceived. Read the full article here. Read more from Nikhil here.

Mint: In an interview, VP, Research Director Ashutosh Sharma addresses how the rise of emerging tech projects and the nimbleness of tech mid-cap companies in India have allowed these types of companies to outperform their larger peers when it comes to revenue growth. Read the full article here. Read more from Ashutosh here.

Fortune India: In a story exploring the impact of India-UK FTA on the Indian IT sector, VP, Research Director Ashutosh Sharma discusses how the changes are a big positive when it comes to deploying talent in the short term. Read the full article here. Read more from Ashutosh here.

The Business Times: Principal Analyst Leslie Joseph opines that the Asia Pacific region’s attributes, including cross-border trade complexity, regulatory diversity, and interconnected markets, make it a critical proving ground for interoperable agentic technologies, which is key to scalability. Joseph further argues [non]interoperability isn’t just a technical but also a strategic business imperative. Read the full [...]

The Associated Press: VP, Research Director Mike Proulx offers perspective about Disney’s latest earnings and how the company’s investments in local international streaming content could be a sign of it trying to directly compete with Netflix. Read the full article here. Read more from Mike here.

The Guardian: Following Apple’s recent quarterly earnings, VP, Principal Analyst Dipanjan Chatterjee discusses the impact tariff volatility could have on the demand for Apple products and consumers. Read the full article here. Read more from Dipanjan here.

Associated Press: VP, Research Director Mike Proulx offers perspective about Meta launching a standalone AI app, containing a social media component, to compete with OpenAI’s ChatGPT. Read the full article here. Read more from Mike here.

Business Insider: VP, Principal Analyst Dipanjan Chatterjee discusses Apple’s latest earnings and how looking ahead, investors will want to know how much of the tariff-related costs will need to be passed on to consumers. Read the full article here. Read more from Dipanjan here.

The Economic Times: In an article about declining prices from India’s services outsourcing industry, VP, Research Director Ashutosh Sharma discusses how AI-enabled software delivery could potentially lead to some reduction in price for the same scope of work. Read the full article here. Read more from Ashutosh here.

Financial Times: As Baidu founder Robin Li highlights “shrinking” demand for DeepSeek’s text-based AI, VP, Principal Analyst Charlie Dai shares how this announcement will accelerate AI adoption in industries in China, lower barriers for developers, and continue to intensify competition with other leading vendors. Read the full article here. Read more from Charlie here.

Forbes: Principal Analyst John Pedini outlines how personalization can help drive loyalty programs. He adds though that it’s important for brands to not get caught up in the pressure to implement 1:1 or hyper-personalization from day one. Read the full article here. Read more from John here.

Associated Press: Following recent retailer announcements, Principal Analyst Arielle Trzcinski offers perspective about current challenges surrounding same-day prescription deliveries. Read the full article here. Read more from Arielle here.

The Economic Times: In an article about uncertainties faced by Indian engineers due to layoffs in the IT sector in the US, VP, Research Director Ashutosh Sharma offers perspective about the slowdown in discretionary spending by clients of Indian IT companies and how this will impact IT job cuts. Read the full article here. Read more from Ashutosh [...]

The New York Times: VP, Principal Analyst Jay Pattisall explains how tariff confusion is leaving advertisers “paralyzed” in a new interview. Read the full article here. Read more from Jay here.

Forbes: In an interview, Principal Analyst John Pedini outlines changes currently taking place in the loyalty landscape and why brands that lead with empathy, curiosity, and trust are best positioned to succeed in the years ahead. Read the full article here. Read more from John here.

The Guardian: In tandem with the start of Meta’s antitrust trial, VP, Research Director Mike Proulx outlines its far-reaching consequences for the social media industry. Read the full article here. Read more from Mike here.