Media Coverage

Financial Times: This article on AI adoption in the workplace cites Vice President and Principal Analyst J.P. Gownder’s research “Ground Your Workforce AI Strategy In Human Experience,” which states that human users’ experience with the technology will decide its success or failure — and that the culture around AI must be human-centric to succeed. Read the full article here. Read more from J.P. here.

CNBC: Vice President and Principal Analyst Charlie Dai discussing AI-driven retail in China, notes that retailers have used AI for demand forecasting and supply chain management for a decade, with virtual try-ons and AI hosts expected to boost engagement and reduce costs. Read the full article here. Read more from Charlie here.

The Associated Press: Principal Analyst Paddy Harrington addresses OpenAI’s Atlas browser launch, noting how the company faces challenges “competing with a giant who has ridiculous market share” against Chrome’s 3 billion users. Read the full article here. Read more from Paddy here.

Reuters: Senior Analyst Alvin Nguyen discusses Meta’s joint venture with Blue Owl Capital for a Louisiana data center. Nguyen suggests the deal helps Meta mitigate financial risks, like a potential burst of the AI bubble, at the expense of its ownership stake. Read the full article here. Read more from Alvin here.

The New York Times: Vice President and Research Director Mike Proulx discusses Netflix’s diversification strategy following its latest earnings report, noting the company “risks diluting its core” if it becomes “too broad to become all things entertainment.” Read the full article here. Read more from Mike here.

BBC News: Principal Analyst Brent Ellis discusses concerns around over-reliance on US tech firms following the AWS outage, which disrupted UK services including Lloyds Bank and HMRC. Read the full article here. Read more from Brent here.

Reuters: This article includes insights from Vice President and Research Director Ashutosh Sharma about how fees for H-1B visas could shut down one of the main talent channels for US technology companies, driving up IT service costs and increasing the offshoring of services. Read the full article here. Read more from Ashutosh here.

Business Insider: The publication highlights Forrester’s 2026 Marketing Agencies prediction that 15% of agency jobs will be eliminated in 2026 due to “automation, redundancies, and efficiency. Read the full article here. Learn more about Forrester’s predictions here.

The Economic Times: Principal Analyst Leslie Joseph explains that data residency lets AI firms assure clients that enterprise content remains stored within a specific country, reducing legal friction and enabling procurements in the regulated sector. Read the full article here. Read more from Leslie here.  

The Drum: The publication highlights Principal Analyst Daryl Wrights’s B2B Summit EMEA session, which emphasizes how AI search and social influencers are emerging as key sources for B2B buyers, influencing marketing and engagement strategies. Read the full article here. Read more from Daryl here.

Associated Press: This publication discusses Forrester’s 2026 AI predictions, highlighting Vice President and Research Director Sudha Maheshwari’s comments about how businesses are scrutinizing the return on investment of AI agents as the initial hype fades, warning that “every bubble inevitably bursts”. Read the full article here. Read more from Sudha here.

Mint: In an article discussing Accenture’s growth compared to Indian homegrown IT players, Vice President and Research Director Ashutosh Sharma notes how Accenture began as a strategy consulting firm and later expanded into the technology execution space. Read the full article here. Read more from Ashoutsh here.  

The Economic Times: Principal Analyst Biswajeet Mahapatra addresses the impact of policy uncertainty and AI on IT contract renewals, noting that with the cost of software licenses going up by 5% to 10% annually, clients of IT services companies are becoming more selective about their IT projects. Read the full article here. Read more from Biswajeet here.

Fortune: In an interview about an “AI winter“, Principal Analyst Rowan Curran explains that the current situation is better described as a market reset, with enterprises recalibrating their approach to AI rather than pulling back from it. Read the full article here. Read more from Rowan here.

CNBC: Mike Proulx, Vice President and Research Director, comments on the potential impact of the Trump administration’s tariffs on movies made outside of the U.S., noting that it could create chaos in the entertainment industry and impact related industries like advertising. Read the full article here. Read more from Mike here.

Bloomberg: Vice President, Research Director Mike Proulx offers perspective on Meta’s latest earnings, highlighting how the company’s strong revenue and user growth in Q3 is tainted by significantly increased costs across the board, and the headwinds Reality Labs continues to face. Read the full article here. Read more from Mike here.

The Independent: Principal Analyst Kelsey Chickering outlines whether a US-only TikTok will replicate the original experience users have with the social media platform. Read the full article here. Read more from Kelsey here.

Business Insider: Principal Analyst Jeff Pollard is cited in this article for his research on the emergence of Chief Trust Officers, highlighting how companies are implementing the role to address AI, data security, and the broader challenge of building trust with customers. Read the full article here. Read more from Jeff here.

BBC News: Principal Analyst Sucharita Kodali addresses Amazon Fresh’s grocery strategy, including the competitive nature of the market and challenges the retailer faces in creating a differentiated offering. Read the full article here. Read more from Sucharita here.