Media Coverage

CNBC: VP, Principal Analyst Mike Gualtieri is interviewed about Google’s “AI comeback,” and how the company’s ownership of YouTube gives the company an edge when it comes to training models for image and video generation. Read the full article here. Read more from Mike here.

Bloomberg: Principal Analyst Emily Pfeiffer discusses whether or not AI shopping bots will have a major impact on how consumers shop this holiday season. Read the full article here. Read more from Emily here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf comments on Pinterest’s search strategy, stating that its use of search behavior data to power its ad business makes the platform an “attractive high-intent surface for advertisers.” Read the full article here. Read more from Evelyn here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf discusses shifting search behaviors, noting that social platforms are a “flourishing environment” for searches related to product recommendations and restaurants as consumers increasingly turn to a broader array of platforms beyond Google. Read the full article here. Read more from Evelyn here.

Marketplace: VP, Principal Analyst Sucharita Kodali addresses why retailers are hiring fewer seasonal workers. She suggests that while sales growth projections seem high, this may reflect inflation rather than increased sales volume, leading retailers to do more with less. Read the full article here. Read more from Sucharita here.

The Wall Street Journal: In an article about the rising cost of streaming services, VP, Research Director Mike Proulx notes that while prices are increasing across platforms like HBO Max, Hulu, and Netflix, consumers are largely continuing to pay for their subscriptions. Read the full article here. Read more from Mike here.

Forbes: VP, Principal Analyst Sucharita Kodali offers insights about post-purchase anxiety, noting that returns are often a “black box.” She emphasizes the need for timely delivery and accurate return processing to build trust between retailers and customers. Read the full article here. Read more from Sucharita here.

Marketplace: VP, Principal Analyst Sucharita Kodali discusses the comeback of holiday catalogs, explaining that today’s smaller, targeted catalogs are a marketing strategy to increase brand awareness. Read the full article here. Read more from Sucharita here.

Forbes: Senior Analyst Dario Maisto addresses whether IBM will promote sustainable growth by targeting enterprise AI advantage with faster inference. Read the full article here. Read more from Dario here.

BBC News: Vice President, Emerging Technology & Principal Analyst Brian Hopkins discusses the potential of quantum technology combined with AI, noting that while initial experiments are promising, significantly more powerful quantum computers are required to effectively harness quantum effects for AI. Read the full article here. Read more from Brian here.

CIO: The publication interviews Vice President, Emerging Technology & Principal Analyst Brian Hopkins about Forrester’s AI predictions, including the commonality of AI spending delays occurring in 2026. Read the full article here. Read more from Brian here.

The New York Times: VP, Research Director Mike Proulx shares how Facebook is staying relevant among younger users, including Gen Z, by shifting focus from its traditional social media feed to features like Marketplace, Messenger, and Dating. Read the full article here. Read more from Mike here.

The Economic Times: VP, Research Director Ashutosh Sharma explains that Indian global capability centers (GCCs) are going carbon-zero, driven by the sustainability objectives of their parent companies. Read the full article here. Read more from Ashutosh here.

Forbes: This article highlights insights from Principal Analyst Brett Kahnke’s blog about the impact of bad data, noting that poor data quality causes team attrition and breaks organizational trust. Read the full article here. Read more from Brett here.

Financial Times: This article on AI adoption in the workplace cites Vice President and Principal Analyst J.P. Gownder’s research “Ground Your Workforce AI Strategy In Human Experience,” which states that human users’ experience with the technology will decide its success or failure — and that the culture around AI must be human-centric to succeed. Read the full article here. Read more from J.P. here.

CNBC: Vice President and Principal Analyst Charlie Dai discussing AI-driven retail in China, notes that retailers have used AI for demand forecasting and supply chain management for a decade, with virtual try-ons and AI hosts expected to boost engagement and reduce costs. Read the full article here. Read more from Charlie here.

The Associated Press: Principal Analyst Paddy Harrington addresses OpenAI’s Atlas browser launch, noting how the company faces challenges “competing with a giant who has ridiculous market share” against Chrome’s 3 billion users. Read the full article here. Read more from Paddy here.

Reuters: Senior Analyst Alvin Nguyen discusses Meta’s joint venture with Blue Owl Capital for a Louisiana data center. Nguyen suggests the deal helps Meta mitigate financial risks, like a potential burst of the AI bubble, at the expense of its ownership stake. Read the full article here. Read more from Alvin here.

The New York Times: Vice President and Research Director Mike Proulx discusses Netflix’s diversification strategy following its latest earnings report, noting the company “risks diluting its core” if it becomes “too broad to become all things entertainment.” Read the full article here. Read more from Mike here.