Media Coverage

Following the resignation of Linda Yaccarino at X, VP, Research Director Mike Proulx comments that this exit should not come as a surprise. Proulx’s comments are also included in: AP News: X CEO Linda Yaccarino resigns after two years at the helm of Elon Musk’s social media platform BBC News Online: Linda Yaccarino departs as boss of [...]

The Hindu Business Line: VP, Research Director Ashutosh Sharma explains how the acquisition of WNS by Capgemini demonstrates the impact of AI in reshaping business processes. He notes that such acquisitions will help BPS providers access the technology capabilities of dedicated tech and IT firms. Read the full article here. Read more from Ashutosh here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee discusses Forrester’s Total Experience Score, launched at CX Summit North America and explains why bridging the gap between customer experience and brand experience matters now more than ever. Read the full article here. Read more from Dipanjan here.

City AM: VP, Principal Analyst Thomas Husson discusses how the trade war and uncertainty linked to tariff policy is of much more concern today for Apple’s business than the perception that Apple is lagging behind on AI innovation. Read the full article here. Read more from Thomas here.

Reuters: Following Tesla’s robotaxi launch in Austin, VP, Principal Analyst Paul Miller details how its competitor Waymo has helped pave the way by driving regulatory change and raising awareness of autonomous vehicles. Read the full article here. Read more from Paul here.

City AM: Following Cannes Lions, the publication cites VP, Principal Analyst Jay Pattisall’s new research that reveals that AI adoption is no longer optional within agencies, with 75% now incorporating AI into their operations, up from 61 per cent last year. Read the full article here. Read more from Jay here.

Principal Analyst Kelsey Chickering comments on the potential TikTok ban, reiterating Forrester’s 2025 Prediction that there will be no ban and pointing out TikTok’s confidence in their future following the rollout of its new AI video tools at Cannes. Chickering’s comments have also been included in: Associated Press: Trump extends TikTok ban deadline for a third [...]

BBC News Online: Following the news that Meta is offering Open AI employees $100m signing bonuses to boost its AI business, Principal Analyst Indranil Bandyopadhyay details how, with investment in AI running at extraordinary levels, talent acquisition is a “high-risk, high-reward gamble.” Read the full article here. Read more from Indranil here.

CNN: Senior Analyst Octavio Garcia Granados discusses the growing trend of celebrity mobile phone networks, revealing that these mobile plans are often more expensive than mainstream carriers, despite compelling promotions. Read the full article here. Read more from Octavio here.

The Economic Times: In an article about India’s semiconductor ambitions, Principal Analyst Biswajeet Mahapatra discusses acquiring assets of foreign entities allows Indian companies to access advanced technologies which are critical for modern semiconductors. Read the full article here. Read more from Biswajeet here.

The Guardian: Following the opening keynote at Apple’s WWDC event, VP, Principal Analyst Dipanjan Chatterjee points out that the silence on Siri was ‘deafening’ and that whilst the company continue to tweak its Apple Intelligence features, an intuitive, interactive AI experience is still missing. Read the full article here. Read more from Dipanjan here.

The Business Times: Senior Analyst Alvin Nguyen highlights how the surge in AI demand is driving semiconductor equipment sales to record highs, with global firms increasingly investing in both high-end and low-power AI chips. Nguyen adds though that the uncertainty created by tariffs is causing delays in investment decisions by some semiconductor players. Read the full article here. Read more from [...]

Business Insider: Following Nvidia’s recent successful earnings, Senior Analyst Alvin Nguyen explains why token growth is not a perfect metric, but it is the closest to a standard without needing data and analytics. Read the full article here. Read more from Alvin here.

CNBC: In an article about Intel CEO’s Lip-Bu Tan’s two months of running Intel, Senior Analyst Alvin Nguyen is interviewed about how the company’s foundry business operates with “a level of investment that is tough to stomach.” Read the full article here. Read more from Alvin here.

CNN: VP, Principal Analyst Dipanjan Chatterjee describes how making iPhones in the US would upend the way Apple builds its most lucrative product, including having to raise prices or make design changes for the device. Read the full article here. Read more from Dipanjan here.

Handelsblatt: Following Salesforce’s acquisition of Informatica for $8 billion, VP, Principal Analyst Noel Yuhanna discusses how the deal will strengthen Salesforce’s position in all important areas of modern data management. Read the full article here. Read more from Noel here.

The Associated Press: As the US administration threatens to place a 25% tariff on iPhones unless Apple begins building them in the US, VP, Principal Analyst Dipanjan Chatterjee describes how the tech giant can absorb some tariff-induced cost increases without significant financial impact, at least in the short term. Read the full article here. Read more from Dipanjan [...]

The Guardian: Following the news that Sir Jony Ive has sold his startup to OpenAI for $6.4 billion, VP, Principal Analyst Martha Bennett states that any new product they launch will need to be amazing in order to shift people away from today’s screen-based devices. Read the full article here. Read more from Martha here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee describes how winning brands are those who build emotional connections with customers and make them feel like more than a transaction. Read the full article here. Read more from Dipanjan here.