Media Coverage

The Associated Press: VP, Research Director Mike Proulx analyzes the ongoing bidding war for Warner Bros. Discovery, noting that whoever secures the deal controls the “calculus of the streaming wars” and predicting continued industry consolidation in 2026. Read the full article here. Read more from Mike here.

Associated Press: VP, Research Director Mike Proulx addresses Netflix’s planned acquisition of Warner Bros. and whether HBO Max and Netflix will stay as separate streaming services or combine “into a mega streaming service.” Read the full article here. Read more from Mike here.

CNBC: VP, Research Director Mike Proulx joins CNBC’s “Closing Bell Overtime” to discuss Meta’s decision to make cuts in its Metaverse division. Read the full article here. Read more from Mike here.

The Washington Post: VP, Principal Analyst Sucharita Kodali explores how “buy now, pay later” (BNPL) is impacting holiday shopping behaviors. Read the full article here. Read more from Sucharita here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee breaks down Forrester’s Consumer predictions, including how brands must rethink how they create relevance in a world where consumers are both burnt out and tech-obsessed. Read the full article here. Read more from Dipanjan here.

The Wall Street Journal: This article discussing customer challenges with products or services references Forrester’s CX Index data and insights from Principal Analyst Pete Jacques, revealing that consumer perceptions of customer experience in the US and Canada have declined for the fourth consecutive year. Read the full article here. Read more from Pete here.

Forbes: This article cites Forrester’s Consumer prediction that 90% of consumers who use genAI in 2026 will help monetize it without even realizing it. VP, Research Director Mike Proulx further adds that commerce will grow on the ChatGPT platform “as more integrations help connect the dots from chats to products.” Read the full article here. Read more from Mike here. Learn [...]

CNBC: VP, Principal Analyst Mike Gualtieri is interviewed about Google’s “AI comeback,” and how the company’s ownership of YouTube gives the company an edge when it comes to training models for image and video generation. Read the full article here. Read more from Mike here.

Bloomberg: Principal Analyst Emily Pfeiffer discusses whether or not AI shopping bots will have a major impact on how consumers shop this holiday season. Read the full article here. Read more from Emily here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf comments on Pinterest’s search strategy, stating that its use of search behavior data to power its ad business makes the platform an “attractive high-intent surface for advertisers.” Read the full article here. Read more from Evelyn here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf discusses shifting search behaviors, noting that social platforms are a “flourishing environment” for searches related to product recommendations and restaurants as consumers increasingly turn to a broader array of platforms beyond Google. Read the full article here. Read more from Evelyn here.

Marketplace: VP, Principal Analyst Sucharita Kodali addresses why retailers are hiring fewer seasonal workers. She suggests that while sales growth projections seem high, this may reflect inflation rather than increased sales volume, leading retailers to do more with less. Read the full article here. Read more from Sucharita here.

The Wall Street Journal: In an article about the rising cost of streaming services, VP, Research Director Mike Proulx notes that while prices are increasing across platforms like HBO Max, Hulu, and Netflix, consumers are largely continuing to pay for their subscriptions. Read the full article here. Read more from Mike here.

Forbes: VP, Principal Analyst Sucharita Kodali offers insights about post-purchase anxiety, noting that returns are often a “black box.” She emphasizes the need for timely delivery and accurate return processing to build trust between retailers and customers. Read the full article here. Read more from Sucharita here.

Marketplace: VP, Principal Analyst Sucharita Kodali discusses the comeback of holiday catalogs, explaining that today’s smaller, targeted catalogs are a marketing strategy to increase brand awareness. Read the full article here. Read more from Sucharita here.

Forbes: Senior Analyst Dario Maisto addresses whether IBM will promote sustainable growth by targeting enterprise AI advantage with faster inference. Read the full article here. Read more from Dario here.

BBC News: Vice President, Emerging Technology & Principal Analyst Brian Hopkins discusses the potential of quantum technology combined with AI, noting that while initial experiments are promising, significantly more powerful quantum computers are required to effectively harness quantum effects for AI. Read the full article here. Read more from Brian here.

CIO: The publication interviews Vice President, Emerging Technology & Principal Analyst Brian Hopkins about Forrester’s AI predictions, including the commonality of AI spending delays occurring in 2026. Read the full article here. Read more from Brian here.

The New York Times: VP, Research Director Mike Proulx shares how Facebook is staying relevant among younger users, including Gen Z, by shifting focus from its traditional social media feed to features like Marketplace, Messenger, and Dating. Read the full article here. Read more from Mike here.