Media Coverage

Vice President, Principal Analyst Thomas Husson offers perspective about both Apple’s newly announced iPhone 16 product line and Siri’s planned upgrades. MarketWatch: “Opinion: Apple investors get a raw deal with iPhone 16 — but customers get a bargain” Le Monde: “With its iPhone 16, Apple is entering the race for smartphones powered by artificial intelligence” [...]

Challenges: Ahead of the new iPhone launch, VP, Principal Analyst Dipanjan Chatterjee talks about his hopes that Apple will breathe new life into its voice assistant. Chatterjee’s insights are also included in the following articles: Read the full article here. Read more from Dipanjan here.

CNBC: Principal Analyst Christopher Gilchrist breaks down areas where companies should be investing their IT budgets for the remainder of the year, including data analytics and business intelligence tools, and AI projects that align with their strategic goals and offer clear, measurable ROI. Read the full article here. Read more from Christopher here.

InformationWeek: As Forrester’s T&I Summit NA kicks off, Analyst Jayesh Chaurasia is interviewed by this tech publication about data governance and how AI strategies rely on a foundation of strong data capabilities to capture and deliver data at scale for AI solutions to support an organization. Read the full article here. Read more from Jayesh here.

CNBC: In an interview, Principal Analyst Xiaofeng Wang outlines how, despite cultural and strategic challenges, Chinese brands are embracing their unique identities and adapting to different markets with tailored strategies. Read the full article here. Read more from Xiaofeng here.

InformationWeek: In a preview interview about her upcoming keynote at Forrester’s T&I Summit NA, Principal Analyst Julie Mohr emphasizes that the time is now for tech leaders to build knowledge capacity, utilize genAI wisely, and empower the genAI worker. Watch the full interview here. Read more from Julie here.

BBC: Commenting on NVIDIA’s Q2 earnings, Senior Analyst Alvin Nguyen says the chipmaker is at the leading edge and the face of AI at present and is poised to continue its market dominance. Read the full article here. Read more from Alvin here.

InformationWeek: In a preview interview about his upcoming presentation at Forrester’s T&I Summit NA, VP, Principal Analyst Brandon Purcell stresses reasons why tech leaders need to align AI organizationally and technically. Watch the full interview here. Read more from Brandon here.

The Wall Street Journal: VP, Principal Analyst Jay Pattisall discusses the impacts of Omnicom Group’s decision to bring major agency brands — BBDO, DDB, TBWA, and others — under the same leadership. Read the full article here. Read more from Jay here.

Fortune: Principal Analyst Allie Mellen addresses Microsoft’s plans to organize a special summit with CrowdStrike, government officials, and tech firms to prevent another global computer meltdown. She adds this is a “very good step” because the company can reassure other firms and government officials of its commitment to “equitable kernel access”. Read the full article here. [...]

CIO: Principal Analyst Christopher Gilchrist offers perspective about Forrester’s 2025 Budget Planning Guide for Technology Executives, which finds that a majority of IT leaders, despite economic challenges, expect their organizations’ IT budgets to increase in the next fiscal year, with IT talent and software spending leading the way. Read the full article here. Read more from Christopher [...]

The Wall Street Journal: In a story about Alibaba’s and Tencent’s investment in Chinese AI start-ups, VP, Principal Analyst Charlie Dai describes how this move is paramount to their respective long-term AI strategy. Read the full article here. Read more from Charlie here.

Mint: In a feature story about how value-added work has dwindled for some of world’s largest IT services companies, VP, Research Director Ashutosh Sharma shares commentary on how the scope for value-added work will pick up as inflation eases out and macroeconomic conditions improve. Read the full article here. Read more from Ashutosh here.

The Business Times: Singapore’s leading business daily features key takeaways from Principal Forecast Analyst Michael O’Grady’s recent global digital economy, which is forecast to reach $16.5 trillion, with online retail and travel being principal growth drivers. Read the full article here. Read more from Michael here.

Security Weekly: Principal Analyst Allie Mellen and VP, Principal Analyst Jeff Pollard join this outlet to discuss the fallout and lessons learned from the CrowdStrike incident. The conversation also explores the need for a product security revolution and the importance of transparency and trust in security vendors. Watch the full video here. Read more from [...]

CNBC: In an interview, VP, Research Director Mike Proulx outlines reasons why streaming is getting more expensive for consumers. Read the full article here here. Read more from Mike here.

The Wall Street Journal: Principal Analyst Allie Mellen discusses the concept of access to the “kernel,” considered the core of a computer’s operating system, and how last month’s CrowdStrike outage emphasizes the risk of such openness on Microsoft’s Windows computers. Read the full article here. Read more from Allie here.

CNBC: VP, Principal Analyst Sucharita Kodali joins “Squawk Box” to discuss Walmart’s quarterly earnings results, the current state of the consumer, and trends surrounding the retail industry at large. Watch the full segment here. Read more from Sucharita here.

Forbes: Principal Analyst David Brodeur-Johnson provides perspective about ways that employees have a direct and tangible impact on CX. Read the full article here. Read more from David here.