Media Coverage

SmartBrief: VP, Principal Analyst Barbie Mattie is featured in SmartBrief’s coverage highlighting Forrester’s Planning Guide for B2B Marketing Executives. Read the full article here. Read more from Barbie here.

 ISMG: VP, Research Director Merritt Maxim breaks down the latest trends in IAM. Read the full article here. Read more from Merritt here.

Wirtschaftswoche: Germany’s leading business magazine quotes VP, Research Director Mike Proulx about Disney+ and Netflix battling for the upper hand when it comes to streaming superiority. Read the full article here. Read more from Mike here.

Tech Republic: VP, Research Director Charles Betz outlines best practices for how tech leaders can develop strategies to deliver on innovation. Read the full article here. Read more from Charles here.

Marketplace: VP, Principal Analyst Sucharita Kodali offers perspective on recent retail trends and consumer habits and how they have shifted over the past month. Read the full article here. Read more from Sucharita here.

Fortune: VP, Research Director Chris Gardner is interviewed by Fortune about Forrester’s Planning Guide and how company investments in AI should continue to be made into the new year. Read the full article here. Read more from Chris here.

Financial Times: VP, Principal Analyst Dipanjan Chatterjee offers insights into how the pandemic has hastened consumer demand for self-care products and brands. Read the full article here. Read more from Dipanjan here.

Information Week: VP, Senior Research Director Matt Guarini offers a preview of Forrester’s Technology & Innovation North America Forum, describing how today’s IT leaders must be future fit to handle uncertain changes. Read the full article here. Read more from Matt here.

Healthline: VP, Research Director Natalie Schibell outlines the impacts of Amazon ending its virtual care service Amazon Care. Read the full article here. Read more from Natalie here.

NBC News: Analyst Stephanie Liu describes how many companies are looking to cut their reliance on social media services as privacy demands grow. Read the full article here. Read more from Stephanie here.

VP, Principal Analysts Julie Ask and Thomas Husson discuss Apple’s new lineup of devices. Bloomberg: Apple Offers Few Surprises With iPhone 14 CNN: Why wireless carriers are able to give out iPhone 14s Associated Press: Apple maintains prices on new iPhones despite inflation USA Today: Apple event 2022: iPhone 14, Apple Watch Ultra, new AirPods [...]

New York Times: VP, Principal Analyst Sucharita Kodali offers perspective about why Peloton is seeking to buy back its own equipment from consumers. Read the full article here. Read more from Sucharita here.

China Daily: VP, Research Director Charlie Dai discusses Alibaba Cloud’s intelligent computing center and how it will both empower AI-related innovation and drive digital economy development. Read the full article here. Read more from Charlie here.

Bloomberg: Principal Analyst Kelsey Chickering discusses how Snap has fallen victim to the addictive nature of TikTok. Read the full article here. Read more from Kelsey here.

Business Insider: Senior Analyst Abhijit Sunil discusses how climate-tech startups are popping up to help companies meet sustainability goals. Read the whole article here. Read more from Abhijit here.

CSO Online: VP, Research Director Merritt Maxim offers insights into how 2023 cybersecurity budget allocations are shaping up as security spending is not expected to slow much next year. Read full article here. Read more from Merritt here.

Financial Times: VP, Principal Analyst Sucharita Kodali comments on how direct to consumer fashion brands are struggling to maintain their edge in this economic downturn Read the full article here. Read more from Sucharita here.

NDTV: VP, Research Director Ashutosh Sharma discusses Forrester’s future of jobs forecast for the APAC region, the Indian market specifically and what the government is doing to ensure that job creation offsets the impact of automation. Read full article here. Read more from Ashutosh here.

The Wall Street Journal: Principal Analyst Jay Pattisall shares why top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers, and broadcasters. Read full article here. Read more from Jay here.