Media Coverage

Marketplace: VP, Principal Analyst Sucharita Kodali discusses how current economic factors like inflation, supply chain issues, and rising interest rates are prompting retailer worries around customer engagement. Read the full article here. Read more from Sucharita here.

TechRepublic: VP, Group Director Keith Johnston outlines how organizations seeking to drive transformation must become reacquainted with their company’s most vital change agent — the future fit tech executive. Read the full article here. Read more from Keith here.

The Business Times: Senior Analyst Meng Liu discusses challenges that banks, tech giants, and fintech players face in their quest to expand their respective embedded finance offerings. Read the full article here. Read more from Meng here.

The New York Times: VP, Research Director Mike Proulx offers perspective about the growing prevalence of product placements compared to traditional ads. This article also cites Forrester data which finds that 74 percent of US online adults often skip ads. Read the full article here. Read more from Mike here.

Forbes: Analyst Will McKeon-White discusses smart chat app Yaar and how its overall user-friendliness will weigh heavily on its impact. Read the full article here. Read more from Will here.

Digiday: VP, Principal Analyst Joanna O’Connell is a guest on Digiday’s podcast at Cannes Lions, discussing the latest trends surrounding the ad tech industry. Listen to the podcast here. Read more from Joanna here.

China Daily: Principal Analyst Charlie Dai discusses Huawei’s AI and computing strategy which demonstrates the importance of leveraging holistic hardware and the software spectrum to fully unleash the power of AI in the cloud. Read the full article here. Read more from Charlie here.

The Economic Times: VP, Research Director Ashutosh Sharma comments on the state of tech R&D spending in India, especially Industry 4.0 which could develop IoT use cases. Read the full article here. Read more from Ashutosh here.

Reuters: VP, Research Oliwia Berdak shares commentary around investment platforms that flourished during the pandemic and the apparent “hangover” they now face given the changing investment market. Read the full article here. Read more from Oliwia here.

The Wall Street Journal: This top business outlet highlights Forrester’s latest US CX Index results with commentary from Principal Analyst Pete Jacques about how brands’ CX quality has fallen for the first time in years. Read the full article here. Read more from Pete here.

Fortune: VP, Principal Analyst David Truog shares guidance around what designers should know when navigating and designing for the metaverse. Read the full article here. Read more from David here.

The Wall Street Journal: Principal Analyst Sandy Carielli offers insights about how bad bots and fake accounts can pose threats on Twitter. Read the full article here. Read more from Sandy here.

MarketWatch: VP, Research Director Mike Proulx shares insights about Sheryl Sandberg’s departure from Meta and how this will impact the company. Read the full article here. Read more from Mike here.

Financial Times: Principal Analyst Paul McKay describes in an interview how the European Commission’s proposals to update and strengthen cybersecurity rules for network and information systems apply to travel companies. Read the full article here. Read more from Paul here.

Forbes: Principal Analyst Sara Watson offers perspective on what CIOs should do to establish greater customer experiences. Read the full article here. Read more from Sara here.

The Economic Times: VP, Research Director Ashutosh Sharma shares his perspective on the need for food delivery players like Swiggy to innovate and diversify their offerings in order to compete in the Indian market. Read the full article here. Read more from Ashutosh here.

Senior Analyst Tracy Woo and Senior Analyst Naveen Chhabra comment on Broadcom’s planned acquisition of VMware and why Broadcom may seek to enter the enterprise software market. Associated Press: Big tech deals keep coming: Broadcom buys VMware for $61B TechTarget: Broadcom buys VMware in a $61B acquisition deal SiliconANGLE: Done deal: Chipmaker Broadcom will buy [...]

CNBC Europe: VP, Research Director Glenn O’Donnell discusses how rising chip prices will likely prompt products like PCs, cars, toys, consumer electronics and appliances to become more expensive. Read the full article here. Read more from Glenn here.

Forbes: Principal Analyst Tina Moffett describes how startups are vying to compete with TV ratings and measurement industry stalwart Nielsen in terms of advertising measurement and insights. Read the full article here. Read more from Tina here.