Media Coverage

Fortune: This article cites Forrester’s “Top 10 Emerging Technologies In 2023” research which finds that over the next few years, firms will need to navigate the risks of generative AI. Read the full article here.

Associated Press: In this AP video, VP, Research Director Mike Proulx offers insights into why Meta’s Threads is an “MVP product” for the company. Watch the full video here. Read more from Mike here.

The Wall Street Journal: Principal Analyst Lee Sustar describes how cloud hardware providers are seeing a potential opening to meet the computing demands of a major AI boom. Read the full article here. Read more from Lee here.

CNBC: VP, Principal Analyst Jay Pattisall explains how several major hurdles are preventing generative AI from having a major immediate impact on the online ad industry. Read the full article here. Read more from Jay here.

CNN Business: VP, Principal Analyst Sucharita Kodali shares how a struggling housing market could be a boon for budget furniture chain Ikea to gain more customers. Read the full article here. Read more from Sucharita here.

Associated Press: VP, Research Director Mike Proulx offers perspective about Meta’s launch of Threads to compete with Twitter. Read the full article here. Read more from Mike here.

Associated Press: VP, Research Director Mike Proulx discusses how Twitter’s new limits on tweets may prove “remarkably bad” for Twitter’s users and advertisers. Read the full article here. Read more from Mike here.

Forbes: VP, Principal Analyst Mike Gualtieri offers perspective about how AI-generated personalized marketing content could be an effective and cheaper way to target customers and test content strategies. Read the full article here. Read more from Mike here.

The Wall Street Journal: Forrester insights on the impact AI has on the marketing agency workforce were highlighted. Read the full article here.

The Wall Street Journal: Analyst Will McKeon-White offered insights on the use of gaming controllers and the importance of having a backup controller, with respect to the recent missing submersible. Read the full article here. Read more from Will here.

CNN Business: Senior Analyst Christina McAllister offers perspective on why AI drive-thrus are slow to resonate with customers, including challenges surrounding speech recognition technology. Read the full article here. Read more from Christina here.

Quartz: As the European Commission charges Google with violating antitrust law in how it operates its digital advertising technologies, Senior Analyst Nikhil Lai discusses the impacts of this announcement, including how, for now, “nothing changes for advertisers.” Read the full article here. Read more from Nikhil here.

CNBC: Forrester data that finds 79% of online adults aren’t currently using a VR headset. In this article, VP, Research Director Mike Proulx also describes how Vision Pro may present an opportunity to “penetrate an untapped market with something that will help everyday users.” Read the full article here. Read more from Mike here.

Forbes: Senior Analyst Cody Scott describes why investing in cybersecurity teams can be out of reach for smaller companies with large and valuable datasets for hackers to target. This article also cites Forrester data that 74% of global companies experienced a cyber breach in 2022, compared to 59% in 2020. Read the full article here. [...]

BBC: At Apple WWDC, VP, Principal Analyst Thomas Husson discusses the unveiling of Apple’s new Vision Pro headset and how, given overhype surrounding AR/VR, it may take time for consumers to warm to the product. Read the full article here. Read more from Thomas here.

The Indian Express: VP, Principal Analyst Thomas Husson shares insights about whether Apple’s planned mixed-reality headset will render the iPhone redundant. Read the full article here. Read more from Thomas here.

Financial Times: As Apple kicks off its post-smartphone future through the potential unveiling of its new mixed-reality headset at Apple WWDC, VP, Principal Analyst Julie Ask describes how, despite the company’s high prices for its products, consumers are routinely paying more for smartphones than computers. Read the full article here. Read more from Julie here.

Newsweek: Analyst Rowan Curran offers perspective on how recent changes and developments surrounding AI will widely change the way most people live and work. Read the full article here. Read more from Rowan here.

Forbes: Because AI tech company Nvidia has become synonymous with AI, Advanced Micro Devices will need to “step up its game” to better compete in this space, VP, Research Director Glenn O’Donnell tells the business outlet in a new interview. Read the full article here. Read more from Glenn here.