Media Coverage

Financial Times: Vice President and Principal Analyst Charlie Dai analyzes ByteDance’s expansion, observing that its growth trajectory and AI-led strategy suggest it could emerge as a dominant player as demand for AI accelerates. Read the full article here. Read more from Charlie here.

Marketplace: Senior Analyst Alvin Nguyen discusses how monumental investment in AI is continuing to fuel the ongoing chip shortage. Read the full article here. Read more from Alvin here.

Marketplace: Alvin Nguyen discusses how monumental investment in AI is continuing to fuel the ongoing chip shortage. Read the full article here. Read more about Alvin here.

Fortune India: Vice President, Research Director Ashutosh Sharma shares his insights about recent investments made by tech companies, explaining that although big tech has been driving hundreds of billions of dollars in AI investment in the US, much of that is being directed towards models. Read the full article here. Read more from Ashutosh here.

BBC: Vice President, Principal Analyst Thomas Husson discusses Forrester’s views on the rapid adoption of AI in 2025, including the observation that 2025 could be a “tipping point” where AI integration into daily life outpaces the internet and mobile revolutions. Read the full article here. Read more from Thomas here.

The Associated Press: VP, Research Director Mike Proulx analyzes the ongoing bidding war for Warner Bros. Discovery, noting that whoever secures the deal controls the “calculus of the streaming wars” and predicting continued industry consolidation in 2026. Read the full article here. Read more from Mike here.

Associated Press: VP, Research Director Mike Proulx addresses Netflix’s planned acquisition of Warner Bros. and whether HBO Max and Netflix will stay as separate streaming services or combine “into a mega streaming service.” Read the full article here. Read more from Mike here.

CNBC: VP, Research Director Mike Proulx joins CNBC’s “Closing Bell Overtime” to discuss Meta’s decision to make cuts in its Metaverse division. Read the full article here. Read more from Mike here.

The Washington Post: VP, Principal Analyst Sucharita Kodali explores how “buy now, pay later” (BNPL) is impacting holiday shopping behaviors. Read the full article here. Read more from Sucharita here.

Forbes: VP, Principal Analyst Dipanjan Chatterjee breaks down Forrester’s Consumer predictions, including how brands must rethink how they create relevance in a world where consumers are both burnt out and tech-obsessed. Read the full article here. Read more from Dipanjan here.

The Wall Street Journal: This article discussing customer challenges with products or services references Forrester’s CX Index data and insights from Principal Analyst Pete Jacques, revealing that consumer perceptions of customer experience in the US and Canada have declined for the fourth consecutive year. Read the full article here. Read more from Pete here.

Forbes: This article cites Forrester’s Consumer prediction that 90% of consumers who use genAI in 2026 will help monetize it without even realizing it. VP, Research Director Mike Proulx further adds that commerce will grow on the ChatGPT platform “as more integrations help connect the dots from chats to products.” Read the full article here. Read more from Mike here. Learn [...]

CNBC: VP, Principal Analyst Mike Gualtieri is interviewed about Google’s “AI comeback,” and how the company’s ownership of YouTube gives the company an edge when it comes to training models for image and video generation. Read the full article here. Read more from Mike here.

Bloomberg: Principal Analyst Emily Pfeiffer discusses whether or not AI shopping bots will have a major impact on how consumers shop this holiday season. Read the full article here. Read more from Emily here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf comments on Pinterest’s search strategy, stating that its use of search behavior data to power its ad business makes the platform an “attractive high-intent surface for advertisers.” Read the full article here. Read more from Evelyn here.

Business Insider: Senior Analyst Evelyn Mitchell-Wolf discusses shifting search behaviors, noting that social platforms are a “flourishing environment” for searches related to product recommendations and restaurants as consumers increasingly turn to a broader array of platforms beyond Google. Read the full article here. Read more from Evelyn here.

Marketplace: VP, Principal Analyst Sucharita Kodali addresses why retailers are hiring fewer seasonal workers. She suggests that while sales growth projections seem high, this may reflect inflation rather than increased sales volume, leading retailers to do more with less. Read the full article here. Read more from Sucharita here.

The Wall Street Journal: In an article about the rising cost of streaming services, VP, Research Director Mike Proulx notes that while prices are increasing across platforms like HBO Max, Hulu, and Netflix, consumers are largely continuing to pay for their subscriptions. Read the full article here. Read more from Mike here.

Forbes: VP, Principal Analyst Sucharita Kodali offers insights about post-purchase anxiety, noting that returns are often a “black box.” She emphasizes the need for timely delivery and accurate return processing to build trust between retailers and customers. Read the full article here. Read more from Sucharita here.