Media Coverage

The Wall Street Journal: Principal Analyst Lee Sustar describes how industry clouds are a relatively new product in the enterprise cloud market. Read the full article here. Read more from Lee here.

The Wall Street Journal: Analyst Stephanie Liu offers insights into startup companies offering cash to users who share persona data for advertising and how their success requires both wide adoption by consumers and advertisers and trust from consumers. Read the full article here. Read more from Stephanie Liu here.

The Wall Street Journal: VP, Research Director Mike Proulx talks about Forrester’s 2023 predictions and what trends marketers will likely face in the coming year — including a reduction in innovation budgets. Read the full article here. Read more from Mike here.

AdAge: VP, Principal Analyst Thomas Husson is interviewed about factors prompting brands to scale back sustainability marketing, per Forrester’s 2023 predictions. Read the full article here. Read more from Thomas here.

CNBC: Principal Analyst Sandy Carielli addresses how CAPTCHAs prove most effective in preventing bot attacks when used in tandem with other protection measures. This article also cites Forrester research data that 19% of US adults have abandoned online transactions in the past year when encountering CAPTCHAs. Read the full article here. Read more from Sandy here.

The Wall Street Journal: Principal Analyst J.P. Gownder offers perspective on why companies, this year, are announcing an uptick of layoffs — rising interest rates, supply chain issues, and the war in Ukraine included. Read the full article here. Read more from J.P. here.

Financial Times: Principal Analyst Lee Sustar offers insight into why there is a growing reliance among financial institutions for cloud computing software, in the wake of Microsoft announcing a partnership with the London Stock Exchange Group. Read the full article here. Read more from Lee here.  

Fast Company: Principal Analyst Gina Bhawalkar describes how inclusive design can help organizations secure new customers. This article also cites Forrester data that shows 60% of executives have committed to creating accessible products. Read the full article here. Read more from Gina here.

The Wall Street Journal: Senior Analyst Allie Mellen discusses how both a tight cybersecurity labor market and a worsening economic outlook are forcing large tech companies to work harder to attract cybersecurity staff. Read the full article here. Read more from Allie here.

Business Insider: VP, Research Director Ashutosh Sharma shares insights about India’s potential of unseating China as the next manufacturing powerhouse and associated challenges that lie ahead. Read the full article here. Read more from Ashutosh here.

The Wall Street Journal: VP, Principal Analyst Brendan Witcher shares reasons why retailers are incorporating a strategy of doubling as distribution centers for online orders. Read the full article here. Read more from Brendan here.

InformationWeek: VP, Emerging Tech Portfolio Brian Hopkins talks about best practices for tech leaders to make the business case for exploring and adopting emerging technology. Read the full article here. Read more from Brian here.

The Wall Street Journal: VP, Principal Analyst David Truog offers insights into how more businesses are relying on chatbots for customer service as opposed to traditional customer service telephone numbers. Read the full article here. Read more from David here.  

Principal Analyst Devin Dickerson discusses the impacts of the Pentagon awarding a $9 billion contract for the creation of its cloud computing network to four companies. Associate Press: Pentagon splits $9 billion cloud contract among 4 companies Fortune: Pentagon cloud contract to be shared by Google, Amazon, Microsoft and Oracle in $9 billion deal CIO [...]

Insurance Journal: Principal Analyst Ellen Carney breaks down Forrester’s 2023 predictions, including how a quarter of insurtechs will leave the marketplace in the next year. Read the full article here. Read more from Ellen here.

Handlesblatt: CIO Executive Partner & Senior Analyst Phil Brunkard talks about how the issue of space debris represents both a significant risk as well as a business opportunity. Read the full article here. Read more from Phil here.  

Forbes: Senior Analyst Nikhil Lai addresses reasons why advertisers use media retail networks while also advising how they should prioritize only a few networks, as opposed to spreading their budgets too thin. Read the full article here. Read more from Nikhil here.

The Register: Highlights key Forrester 2023 predictions across technology, AI, cybersecurity, and environment, social, and governance (ESG) presented at the company’s recent APAC predictions event in Singapore. Read the full article here.

Bloomberg: VP, Principal Analyst Sucharita Kodali discusses how the evolution of the metaverse is likely to influence whether retail chain Forever 21 turns digital goods selling well in this sphere into real-world merchandise. Read the full article here. Read more from Sucharita here.