Media Coverage

CSO Online: VP, Research Director Merritt Maxim offers insights into how 2023 cybersecurity budget allocations are shaping up as security spending is not expected to slow much next year. Read full article here. Read more from Merritt here.

Financial Times: VP, Principal Analyst Sucharita Kodali comments on how direct to consumer fashion brands are struggling to maintain their edge in this economic downturn Read the full article here. Read more from Sucharita here.

NDTV: VP, Research Director Ashutosh Sharma discusses Forrester’s future of jobs forecast for the APAC region, the Indian market specifically and what the government is doing to ensure that job creation offsets the impact of automation. Read full article here. Read more from Ashutosh here.

The Wall Street Journal: Principal Analyst Jay Pattisall shares why top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers, and broadcasters. Read full article here. Read more from Jay here.

Marketplace: VP, Principal Analyst J.P. Gownder addresses tech company hiring practices in a period of economic uncertainty. Read the full article here. Read more from J.P. here.

CMS Wire: VP, Principal Analyst Ross Graber outlines how a “new vision” of life-based performance indicators can reveal the impact B2B marketing has on revenue. Read the full article here. Read more from Ross here.

Reuters: VP, Research Director Glenn O’Donnell discusses the impacts of slow growth on cloud and data centers, the chip industry’s strongest sector. Read the full article here. Read more from Glenn here.

Barron’s: VP, Research Director Glenn O’Donnell authors a byline about the immediate impacts of the CHIPS Act on the semiconductor industry. Read the full article here. Read more from Glenn here.

Forbes: VP, Senior Research Director Jennifer Ross outlines steps for how CMOs can create and lead a high-performing organization, including putting customers at the center of their operating model. Read the full article here. Read more from Jennifer here.

Information Week: In a new byline, Senior Analyst Brent Ellis outlines reasons why cloud providers won’t soon be providing multi-cloud failover. Read the full article here. Read more from Brent here.

The Boston Globe: VP, Principal Analyst Martha Bennett offers perspective about the current state of Web3. Findings from her research on this topic are also featured in this article. Read the full article here. Read more from Martha here.

Barron’s: VP, Research Director Glenn O’Donnell offers perspective on the Chips and Science Act, and the influence Taiwan Semiconductor Manufacturing has in global chip production. Read the full article here. Read more from Glenn here.

Bloomberg: VP, Principal Analyst Julie Ask discusses Apple’s latest earnings results, encompassing iPhone adoption, chip supply, China, and future growth opportunities. Watch the full interview here. Read more from Julie here.

The Wall Street Journal: Per news of data risk and compliance software maker Exterro’s potential IPO, Senior Analyst Alla Valente discusses trends surrounding governance, risk, and compliance software in an interview. Read the full article here. Read more from Alla here.

The Economic Times: VP, Research Director Ashutosh Sharma discusses the upcoming Indian festive shopping season and whether inflation will dampen sales. Read the full article here. Read more from Ashutosh here.

The Washington Post: VP, Research Director Natalie Schibell discusses Amazon’s planned acquisition of One Medical and how tech within healthcare accelerated by nearly a decade of progress during the pandemic. Read the full article here. Read more from Natalie here.

MIT Sloan Management Review: In a new byline article, VP, Principal Analyst Dipanjan Chatterjee outlines reasons why employer branding is the new marketing imperative. Read the full article here. Read more from Dipanjan here.

VP, Research Director Mike Proulx offers perspective about Netflix’s latest earnings, different disruptions Netflix is currently experiencing and the streaming giant’s plan to launch an ad-supported tier with Microsoft in 2023. The New York Times: Netflix Says It Lost Nearly 1 Million Subscribers, and Breathes a Sigh of Relief BBC World News: Netflix loses almost a [...]

The Guardian: VP, Research Director Mike Proulx discusses Meta’s current transition as a company as it struggles to retain users — particularly of younger demographics — given their migration to competitors like TikTok. Read the full article here. Read more from Mike here.