Media Coverage

The Wall Street Journal: VP, Principal Analyst Paul Miller describes how steel mills, regardless of their level of advancement, can still struggle with network capacity. Read the full article here. Read more from Paul here.

The Washington Post: VP, Principal Analyst Sucharita Kodali outlines factors that helped drive increased shopper spending over the recent five-day holiday weekend. Read the full articles here. Read more from Sucharita here.    

InformationWeek: Analyst Rowan Curran talks about the definition and promise of synthetic data, as well as other AI technologies that have the the power to unlock significant new capabilities. Read the full article here. Read more from Rowan here.

Forbes: Forbes highlights Forrester’s 2023 predictions in a new article, including how one in five CX programs will disappear — while one in 10 will be stronger than ever. Read the full article here.

The Wall Street Journal: VP, Principal Analyst Bobby Cameron shares reasons why CIOs should make enabling hybrid work a priority for employees. Read the full article here. Read more from Bobby here.

USA Today: VP, Research Director Mike Proulx outlines challenges Disney will likely face as former CEO Bob Iger once again helms the company. Read the full article here. Read more from Mike here.

WBUR: Senior Analyst Alla Valente discusses inventory and supply chain challenges retailers should anticipate this holiday season. Read the full article here. Read more from Alla here.

Digital Nation Australia: This outlet highlights Sam Higgins’s opening T&I APAC keynote discussing how tech leaders must utilize digital operations to look beyond efficiency and become a champion for innovation driven by human-centric creativity, adaptivity, and resilience. Read the full article here. Read more from Sam here.

Associate Press: Principal Analyst Xiaofeng Wang outlines what to expect from this year’s Singles’ Day online shopping festival and how Chinese e-commerce firms are pivoting to focus on customer loyalty amid slowing growth. Read the full article here. Read more from Xiaofeng here.

VP, Research Director Mike Proulx addresses Meta’s “identity crisis” as the company announces thousands of layoffs. Axios: Meta’s foundation is crumbling Barrons: Facebook Owner Meta To Lay Off 11,000 Staff Yahoo! Finance: How Meta went from a trillion-dollar company to mass layoffs Associated Press: Facebook parent Meta cuts 11,000 jobs, 13% of workforce Asahi Shimbun: [...]

InformationWeek: Principal Analyst Renee Murphy and Senior Analyst Allie Mellen showcase insights at Security & Risk about ways security teams can successfully navigate geopolitical risks. Read the full article. Read more from Renee here and Allie here.

The Wall Street Journal: An article about millennial purchasing trends features key Forrester B2B survey data, including 75% of B2B directors with purchasing power finding that the cycle for buying decisions has gotten longer over the past 24 months. Read the full article here.

HR Executive: Principal Analyst Betsy Summers breaks down Forrester’s 2023 predictions. Read the full article here. Read more from Betsy here.

The Wall Street Journal: Senior Analyst Tracy Woo discusses impacts surrounding Airbnb’s efforts to lower cloud storage costs in preparation for a possible economic downturn. Read the full article here. Read more from Tracy here.

VentureBeat: Analyst Rowan Curran discusses the ways AI will be “indispensable” in 2023. Read the full article here. Read more from Rowan here.

SDxCentral: VP, Research Director Chris Gardner discusses Forrester’s 2023 predictions, including how low-code and citizen development will prompt a major data breach in 2023. Read the full article here. Read more from Chris here.

Marketing Dive: This article highlights Forrester’s research on how the green market revolution will present an unprecedented business opportunity for marketers. Read the full article here.

Morning Brew: VP, Principal Analyst Martha Bennett discusses what to expect around NFTs in 2023. Read the full article here. Read more from Martha here.

Forbes: Forrester’s 2023 healthcare predictions and insights from VP Research Director Natalie Schibell are showcased in this article. Read the full article here. Read more from Natalie here.