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Media Coverage

TechTarget – Whistleblower Risk Rises With AI Policy Adoption

October 28, 2022
TechTarget: VP, Research Director Linda Ivy-Rosser talks about the rising risk of tech whistleblowers as companies increasingly adopt tools that garner low employee trust. Read the full article here. Read more from Linda here.
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Reuters – Amazon Shares Slump, Big Tech Peers Stay Afloat

October 28, 2022
Reuters: VP, Research Director Glenn O’Donnell addresses Intel’s proposed cost-reduction measures, per the company’s latest earnings. Read the full article here. Read more from Glenn here.
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Vogue Business – A Metaverse Winter: Forrester Predicts A Cooling Off For 2023

October 27, 2022
Vogue Business: VP, Research Director Mike Proulx discusses how a “metaverse winter” is forthcoming – even as fashion brands experiment with the metaverse and NFTs. Read the full article here. Read more from Mike here.
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The Wall Street Journal – Analysis: Cloud Growth Continues Amid Tough Time for Tech

October 27, 2022
The Wall Street Journal: Principal Analyst Lee Sustar outlines factors contributing to the growth of cloud computing despite it being a tough time overall for tech companies. Read the full article here. Read more from Lee here.  
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Adweek – Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval

October 27, 2022
Adweek: In an interview with Principal Analyst Jay Pattisall, the publication highlights Forrester’s 2023 predictions, including how agency employees will likely never return to the office for a five-day workweek. Read the full article here. Read more from Jay here.
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Bloomberg – Apple Delivers Mixed Fourth Quarter Results

October 27, 2022
Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s fourth quarter 2022 results. Watch the full interview here. Read more from Julie here.
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Forbes – 5 Predictions For B2B CMOs To Win In 2023

October 26, 2022
Forbes: The publication highlights five significant changes for B2B CMOs for 2023 as outlined by Forrester’s predictions and VP, Principal Analyst Ross Graber. Read the full article here. Read more from Ross here.
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The Wall Street Journal – Generative AI Startups Attract Business Customers, Investor Funding

October 25, 2022
The Wall Street Journal: Analyst Rowan Curran offers insights into generative AI and how it is likely to impact enterprises from top to bottom. Read the full article here. Read more from Rowan here.
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South China Morning Post – Xiaomi Clings To Indian Smartphone Market Despite Challenges As China Growth Slows

October 20, 2022
South China Morning Post: VP, Research Director Ashutosh Sharma discusses the likelihood of consumer electronics company Xiaomi remaining in the Indian market despite legal and domestic challenges. Read the full article here. Read more from Ashutosh here.
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Reuters – Snap’s Slowing Ad Growth Sends Inflation Fears Through Tech Sector

October 20, 2022
Reuters: Principal Analyst Kelsey Chickering discusses Snap’s latest earnings and how slowing advertising spend, due to the economic downturn, may impact the company. Read the full article here. Read more from Kelsey here.
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CNBC – Movie Theaters Want More From Netflix, But The Streaming Giant Isn’t Ready To Budge On Its Release Model

October 20, 2022
CNBC: VP, Research Director Mike Proulx offers insights into Netflix’s approach to theatrical movie releases, adding that the streaming giant has shown over the past year its openness to and needing of new sources of revenue. Read the full article here. Read more from Mike here.
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Handelsblatt – War of the Satellites – Private Satellite Projects Such As Starlink Are The Focus Of The Military

October 17, 2022
Handelsblatt: The German business daily speaks with CIO, Executive Partner & Senior Analyst Phil Brunkard about how private satellite companies are helping companies take advantage of space faster and cheaper. Read the full article here. Read more from Phil here.
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TIME – Why TikTok Shopping Could Flop in the U.S.

October 15, 2022
TIME: Principal Analyst, Emily Pfeiffer describes how social commerce, despite its popularity, is likely to still only encompass a “pretty small percentage” of overall ecommerce sales. Read the full article here. Read more from Emily here.
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Adweek – Build a Sustainable 2023 Marketing Plan and Stick to It

October 14, 2022
Adweek: VP, Principal Analyst Tina Moffett outlines how marketers can create a customer-first, recession-proof marketing plan per Forrester’s 2023 Planning Guide. Read the full article here. Read more from Tina here.
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Adweek – ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season

October 14, 2022
Adweek: VP, Principal Analyst Barbie Mattie highlights insights from Forrester’s 2023 Planning Guide. Read the full article here. Read more from Barbie here.
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TechRepublic – Shift Your Organizational Priorities And Operations To Be More Customer Focused

October 14, 2022
TechRepublic: Principal Analyst Fiona Mark offers best practices for how tech leaders can shift organizational priorities and operations to be more customer focused. Read the full article here. Read more from Fiona here.
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Marketplace – Demand For Electronics Is Falling. But Some Types Of Semiconductors Are Still In Short Supply.

October 7, 2022
Marketplace: VP, Research Director Glenn O’Donnell describes how, despite decreasing demand for electronics, specific types of semiconductors remain in short supply. Read the full article here. Read more from Glenn here.
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CNN Business – Elon Musk May Want A WeChat For The World. It Won’t Be Easy To Build

October 5, 2022
CNN Business: Principal Analyst Xiaofeng Wang outlines challenges Elon Musk is likely to face in creating a new app similar to China’s top social media platform WeChat. Read the full article here. Read more from Xiaofeng here.
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BBC News – Ex-Google Ad Boss Builds Tracker-Free Search Engine

October 5, 2022
BBC News: Analyst, Stephanie Liu explains why a new privacy-focused search engine won’t have the capacity to overpower Google. Read the full article here. Read more from Stephanie here.
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The Guardian – Musk’s Twitter Deal Is His Least Bad Option – But He Must Repair The Damage He’s Done

October 4, 2022
The Guardian: VP, Research Director Mike Proulx offers perspective on Elon Musk offering to buy Twitter again, adding Musk’s number one mission will be to earn and retain the trust of Twitter employees. Read the full article here. Read more from Mike here.