Media Coverage
Latest Media Coverage
Media Coverage
			TechTarget – Whistleblower Risk Rises With AI Policy Adoption
				TechTarget: VP, Research Director Linda Ivy-Rosser talks about the rising risk of tech whistleblowers as companies increasingly adopt tools that garner low employee trust. Read the full article here. Read more from Linda here.			
			
									Media Coverage
			Reuters – Amazon Shares Slump, Big Tech Peers Stay Afloat
				Reuters: VP, Research Director Glenn O’Donnell addresses Intel’s proposed cost-reduction measures, per the company’s latest earnings. Read the full article here. Read more from Glenn here.			
			
									Media Coverage
			Vogue Business – A Metaverse Winter: Forrester Predicts A Cooling Off For 2023
				Vogue Business: VP, Research Director Mike Proulx discusses how a “metaverse winter” is forthcoming – even as fashion brands experiment with the metaverse and NFTs. Read the full article here. Read more from Mike here.			
			
									Media Coverage
			The Wall Street Journal – Analysis: Cloud Growth Continues Amid Tough Time for Tech
				The Wall Street Journal: Principal Analyst Lee Sustar outlines factors contributing to the growth of cloud computing despite it being a tough time overall for tech companies. Read the full article here. Read more from Lee here.  			
			
									Media Coverage
			Adweek – Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval
				Adweek: In an interview with Principal Analyst Jay Pattisall, the publication highlights Forrester’s 2023 predictions, including how agency employees will likely never return to the office for a five-day workweek. Read the full article here. Read more from Jay here.			
			
									Media Coverage
			Bloomberg – Apple Delivers Mixed Fourth Quarter Results
				Bloomberg: VP, Principal Analyst Julie Ask breaks down Apple’s fourth quarter 2022 results. Watch the full interview here. Read more from Julie here.			
			
									Media Coverage
			Forbes – 5 Predictions For B2B CMOs To Win In 2023
				Forbes: The publication highlights five significant changes for B2B CMOs for 2023 as outlined by Forrester’s predictions and VP, Principal Analyst Ross Graber. Read the full article here. Read more from Ross here.			
			
									Media Coverage
			The Wall Street Journal – Generative AI Startups Attract Business Customers, Investor Funding
				The Wall Street Journal: Analyst Rowan Curran offers insights into generative AI and how it is likely to impact enterprises from top to bottom. Read the full article here. Read more from Rowan here.			
			
									Media Coverage
			South China Morning Post – Xiaomi Clings To Indian Smartphone Market Despite Challenges As China Growth Slows
				South China Morning Post: VP, Research Director Ashutosh Sharma discusses the likelihood of consumer electronics company Xiaomi remaining in the Indian market despite legal and domestic challenges. Read the full article here. Read more from Ashutosh here.			
			
									Media Coverage
			Reuters – Snap’s Slowing Ad Growth Sends Inflation Fears Through Tech Sector
				Reuters: Principal Analyst Kelsey Chickering discusses Snap’s latest earnings and how slowing advertising spend, due to the economic downturn, may impact the company. Read the full article here. Read more from Kelsey here.			
			
									Media Coverage
			CNBC – Movie Theaters Want More From Netflix, But The Streaming Giant Isn’t Ready To Budge On Its Release Model
				CNBC: VP, Research Director Mike Proulx offers insights into Netflix’s approach to theatrical movie releases, adding that the streaming giant has shown over the past year its openness to and needing of new sources of revenue. Read the full article here. Read more from Mike here.			
			
									Media Coverage
			Handelsblatt – War of the Satellites – Private Satellite Projects Such As Starlink Are The Focus Of The Military
				Handelsblatt: The German business daily speaks with CIO, Executive Partner & Senior Analyst Phil Brunkard about how private satellite companies are helping companies take advantage of space faster and cheaper. Read the full article here. Read more from Phil here.			
			
									Media Coverage
			TIME – Why TikTok Shopping Could Flop in the U.S.
				TIME: Principal Analyst, Emily Pfeiffer describes how social commerce, despite its popularity, is likely to still only encompass a “pretty small percentage” of overall ecommerce sales. Read the full article here. Read more from Emily here.			
			
									Media Coverage
			Adweek – Build a Sustainable 2023 Marketing Plan and Stick to It
				Adweek: VP, Principal Analyst Tina Moffett outlines how marketers can create a customer-first, recession-proof marketing plan per Forrester’s 2023 Planning Guide. Read the full article here. Read more from Tina here.			
			
									Media Coverage
			Adweek – ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season
				Adweek: VP, Principal Analyst Barbie Mattie highlights insights from Forrester’s 2023 Planning Guide. Read the full article here. Read more from Barbie here.			
			
									Media Coverage
			TechRepublic – Shift Your Organizational Priorities And Operations To Be More Customer Focused
				TechRepublic: Principal Analyst Fiona Mark offers best practices for how tech leaders can shift organizational priorities and operations to be more customer focused. Read the full article here. Read more from Fiona here.			
			
									Media Coverage
			Marketplace – Demand For Electronics Is Falling. But Some Types Of Semiconductors Are Still In Short Supply.
				Marketplace: VP, Research Director Glenn O’Donnell describes how, despite decreasing demand for electronics, specific types of semiconductors remain in short supply. Read the full article here. Read more from Glenn here.			
			
									Media Coverage
			CNN Business – Elon Musk May Want A WeChat For The World. It Won’t Be Easy To Build
				CNN Business: Principal Analyst Xiaofeng Wang outlines challenges Elon Musk is likely to face in creating a new app similar to China’s top social media platform WeChat. Read the full article here. Read more from Xiaofeng here.			
			
									Media Coverage
			BBC News – Ex-Google Ad Boss Builds Tracker-Free Search Engine
				BBC News: Analyst, Stephanie Liu explains why a new privacy-focused search engine won’t have the capacity to overpower Google. Read the full article here. Read more from Stephanie here.			
			
									Media Coverage
			The Guardian – Musk’s Twitter Deal Is His Least Bad Option – But He Must Repair The Damage He’s Done
				The Guardian: VP, Research Director Mike Proulx offers perspective on Elon Musk offering to buy Twitter again, adding Musk’s number one mission will be to earn and retain the trust of Twitter employees. Read the full article here. Read more from Mike here.