Media Coverage

Latest Media Coverage

Media Coverage

Forbes – Curiosity, Healthy Friction Fuel Loyalty: Forrester Exec Shares Views

April 15, 2025
Forbes: In an interview, Principal Analyst John Pedini outlines changes currently taking place in the loyalty landscape and why brands that lead with empathy, curiosity, and trust are best positioned to succeed in the years ahead. Read the full article here. Read more from John here.
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The Guardian – Meta Faces Antitrust Claims At Trial Over Instagram And WhatsApp Ownership

April 14, 2025
The Guardian: In tandem with the start of Meta’s antitrust trial, VP, Research Director Mike Proulx outlines its far-reaching consequences for the social media industry. Read the full article here. Read more from Mike here.
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InformationWeek – How CIOs Can Prepare For Tariffs, Recession Fears

April 14, 2025
InformationWeek: VP, Research Director Mark Moccia outlines best practices for how CIOs can best handle volatility from tariffs and their related near-term impacts. Read the full article here. Read more from Mark here.
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CIO Drive – How Trump’s Tariff Regime Is Cutting Into IT Budgets

April 10, 2025
CIO Dive: VP, Research Director Mark Moccia outlines best practices for how CIOs can build flexibility into IT planning and be ready to pivot given new tariffs. Read the full article here. Read more from Mark here.
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The Register – Tech Hiring Stalls As AI Hype, Layoffs, Tariffs, Economic Uncertainty, More Collide

April 9, 2025
The Register: VP, Research Director Mark Moccia describes how economic uncertainty is contributing to a stall in tech hiring. Read the full article here. Read more from Mark here.
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Business Insider – Logistics Giant GXO Is Going Big On Humanoid Robots

April 8, 2025
Business Insider: VP, Principal Analyst Paul Miller discusses the prevalence of humanoid robots in warehouses. This article cites Forrester’s smart manufacturing and mobility prediction that less than 5% of the robots entering factories and warehouses in 2025 will walk. Read the full article here. Read more from Paul here.
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Associated Press – How Trump’s Latest Tariffs Could Affect Your Wallet

April 4, 2025
Associated Press: VP, Principal Analyst Dipanjan Chatterjee breaks down how new US tariffs will impact consumers and what they can do to prepare themselves as they roll out, including evaluating their budgets and consumption habits. Read the full article here. Read more from Dipanjan here.
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TikTok Ban Deadline Looms In US

April 3, 2025
As TikTok garners another sale extension, Principal Analyst Kelsey Chickering reveals it’s highly unlikely the social platform will go dark again and explains the importance of TikTok’s algorithm in any potential sale. Chickering’s insights about TikTok are featured in: BBC News Online: Vance confident TikTok will be sold in US as deadline looms BBC News [...]
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The New York Times – The Gen X Career Meltdown

March 28, 2025
The New York Times: A feature article outlining the issues Gen Xers in creative careers currently face cites VP, Principal Analyst Jay Pattisall’s research which reflects how, by 2030, ad agencies in the US will lose 32,000 jobs — 7.5% of the industry’s work force — to AI. Read the full article here. Read more from Jay here.
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CNBC – Google’s $32 billion Wiz Deal May Signal A Turning Point For Slow IPO, M&A Markets

March 24, 2025
CNBC: In an interview, VP, Research Director Merritt Maxim shares how Alphabet’s planned acquisition of Wiz signals how cybersecurity solutions are one of the top acquisition target areas for 2025. Read the full article here. Read more from Merritt here.
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Forbes – Carvana Disrupts Around Convenience In Effort To Build Brand Trust

March 19, 2025
Forbes: An article about how Carvana is leveraging technology to create seamless customer experiences cites insights from Principal Analyst Audrey Chee-Read and VP, Principal Analyst Dipanjan Chatterjee. Both describe how brands that innovate in categories with high friction have an opportunity to increase customer trust and remove friction inherent in journeys like car buying. Read [...]
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Financial Times – How Jack Ma’s Pivot To AI Rehabilitated Alibaba

March 17, 2025
Financial Times: In this article highlighting co-founder Jack Ma’s strategic turnaround of Alibaba, VP, Principal Analyst Charlie Dai discusses how the company’s robust cloud and AI capabilities are securing the Chinese tech giant’s long term-lead within the competitive AI race. Read the full article here. Read more from Charlie here.
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Financial Times – How Jack Ma’s Pivot To AI rehabilitated Alibaba

March 17, 2025
Financial Times: An article about Chinese tech giant Alibaba establishing a lead in the competitive AI sector features insights from VP, Principal Analyst Charlie Dai, who describes how the current race among companies when it comes to LLMs represents “a marathon.” Read the full article here. Read more from Thomas here.
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Challenges – De Nokia À BlackBerry, Les Reconversions Variées Des Ex-Gloires Du Portable

March 4, 2025
Challenges: With former leaders in the mobile phone space like BlackBerry, Motorola, HTC, and Ericsson still maintaining a presence at Mobile World Congress, VP, Principal Analyst Thomas Husson explains that there is a “back to the future” aspect as the smartphone industry becomes increasingly competitive. Read the full article here. Read more from Thomas here.
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Business Insider – The Elon Tax: Ad Insiders Say They’re Advising Clients To Spend On X To Avoid Legal And Political Headaches

March 3, 2025
Business Insider: VP, Principal Analyst Jay Pattisall shares his thoughts about how X is threatening the solvency of the advertising industry by threatening lawsuits. Read the full article here. Read more from Jay here.
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BBC – Alexa Relaunched With Ambition To Be ‘Your Best Digital Friend’

February 26, 2025
BBC: VP, Principal Analyst Thomas Husson discusses the impact of Amazon unveiling Alexa+, an updated version of its virtual assistant with genAI features. Read the full article here. Read more from Thomas here.
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Forbes – Why Surveyed Business-To-Business Marketers Are Not Ready For Deepfakes

February 25, 2025
Forbes: Principal Analyst Karen Tran discusses the hidden threat CMOs can’t ignore — deepfakes. Read the full article here. Read more from Karen here.
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Fortune – Nvidia Gets A Boost From China’s DeepSeek Ahead Of Earnings

February 25, 2025
Fortune: Per Nvidia’s recent earnings, Senior Analyst Alvin Nguyen describes how DeepSeek should not have an immediate impact on Nvidia since demand for their GPUs exceeds their ability to supply. Longer-term, this will allow competitors like AMD and Intel to gain a foothold in the lower end of the AI infrastructure market, he adds. Read the full [...]
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CNBC – Kodali: Tariffs Will Impact U.S. GDP, Raising Prices For Consumers And Companies

February 21, 2025
CNBC: In a video interview, VP, Principal Analyst Sucharita Kodali discusses tariff risks for US companies, focusing on Walmart’s and Amazon’s varying exposures Read the full article here. Read more from Sucharita here.
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Financial Times – Alibaba Shares Jump 14% After Pledge To Invest ‘Aggressively’ In AI

February 20, 2025
Financial Times: An article about Alibaba’s revenue growth per China’s AI spending boom features insights from VP, Principal Analyst Charlie Dai, who describes how tech leaders with strong research and development resources like Alibaba, Baidu, Tencent, and Huawei “will all benefit from the expanding market adoption of AI.” Read the full article here. Read more from Charlie [...]