Press Release

The shift to digital delivery improved CX scores for banks across the UK, Germany, Italy, Spain, and France LONDON, Oct. 1, 2021 — According to Forrester‘s 2021 European Banking Customer Experience Index (CX Index™), the COVID-19 pandemic accelerated the shift to banking via digital and hybrid channels — and this shift has improved customer experience (CX) across European banks. Unveiled [...]

German firm HUK-COBURG is the first European insurer to deliver an excellent-rated customer experience LONDON, Oct. 1, 2021 — Forrester’s (Nasdaq: FORR) 2021 European Insurance Customer Experience Index (CX Index™) reveals that German insurers deliver the best customer experience (CX) in Europe, including one brand to reach the ‘excellent’ category as the first and only insurer in the CX [...]

European auto manufacturers provide OK-rated customer experience; websites lag person-to-person interactions to meet customers’ needs LONDON, Oct. 1, 2021 — According to Forrester‘s 2021 European Auto Manufacturers Customer Experience Index (CX Index™), Toyota offers the best customer experience in Europe, followed by Hyundai and Ford. Forrester’s CX Index rankings further reveal that, for customers, digital channels still lag [...]

This year’s winner, Apex Group, implemented Forrester’s research frameworks and models to drive functional alignment and accelerate returns from a fast-paced acquisition strategy LONDON, UK, September 29, 2021 — Forrester (Nasdaq: FORR) has recognised Apex Group, a global financial services provider, as the 2021 Return on Integration (ROI) Honours winner at the company’s annual B2B Summit EMEA, 28–29 [...]

Cisco Systems implemented bold ideas to drive functional alignment and scale growth SINGAPORE, September 29, 2021 — Forrester (Nasdaq: FORR) recognised Cisco Systems, a global leader in IT and networking, as its 2021 Return on Integration (ROI) Honours winner at the recently concluded B2B Summit APAC. The firm was honoured for driving growth and profitability by making bold [...]

The three services will help B2B sales leaders transform their selling strategy to meet modern buyers’ expectations CAMBRIDGE, Mass., September 28, 2021 — Forrester (Nasdaq: FORR) today announced three new Forrester Decisions services for B2B sales leaders to help them build digital, insights-driven sales organizations that drive predictable and profitable revenue growth. The COVID-19 pandemic accelerated the shift toward digital interactions. As [...]

Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share CAMBRIDGE, Mass., September 27, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for B2C Marketing Executives to help leaders center their marketing strategy — and their entire organization — around changing consumer needs. This new service offers bold vision research, curated tools [...]

Service enables leaders to drive loyalty across customers’ most meaningful touchpoints CAMBRIDGE, Mass., September 23, 2021 — Forrester (Nasdaq: FORR) introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline, maximize the ROI of CX improvements, and align CX investments to the experiences that improve loyalty and drive revenue. [...]

Service helps leaders keep pace with ever-changing digital expectations and build greater agility, resiliency, and creativity across the technology ecosystem CAMBRIDGE, Mass., September 21, 2021 — To accelerate technology modernization, Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Architecture & Delivery. With 48% of global firms investing in digital transformation, this service offers bold vision research, curated tools and frameworks, [...]

FWD maintains its lead among insurers, while Citibank raises its performance to become a CX leader in multichannel banking SINGAPORE, September 20, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 Singapore Customer Experience Index (CX Index™), the quality of customer experience improved significantly in the automotive/home insurance industry compared to the banking industry for the first time since the [...]

Service helps leaders anticipate and manage cybersecurity risks and deploy the right security technology to protect business reputation CAMBRIDGE, Mass., September 16, 2021 — To help firms better prepare, anticipate emerging threats, and protect their reputation, Forrester (Nasdaq: FORR) introduces Forrester Decisions for Security & Risk. According to Forrester, 54% of firms worldwide describe their business continuity plans as being [...]

Virtuele live-ervaring brengt CX- en marketingleiders samen om de veranderende behoeften en prioriteiten van consumenten beter te begrijpen en de klantervaring te verbeteren LONDEN, 16 september 2021 — Forrester (Nasdaq: FORR) kondigde vandaag de volledige congresagenda aan voor zijn CX EMEA 2021 virtuele live -ervaring die van 30 september-1 oktober 2021 wordt gehouden. Naarmate de verwachtingen van klanten zich ontwikkelen, moeten organisaties [...]

La experiencia virtual en vivo reunirá a los líderes de CX y de marketing para comprender mejor las necesidades y prioridades cambiantes de los consumidores para mejorar la experiencia del cliente LONDRES, 16 de septiembre de 2021 — Forrester (Nasdaq: FORR) ha anunciado hoy el programa completo de su experiencia virtual CX EMEA que se celebrará del 30 de [...]

Live virtual experience will bring together CX and marketing leaders to better understand consumers’ changing needs and priorities to improve customer experience LONDON, Sept. 16, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA live virtual experience being held September 30–October 1, 2021. As customers’ expectations evolve, organisations need to become smarter, more agile, [...]

–  Forrester anuncia la agenda de la conferencia B2B Summit EMEA para ayudar a las empresas a impulsar un crecimiento de dos dígitos La cantante y compositora británica Leona Lewis actuará en el evento virtual en vivo de este año LONDRES, 15 de septiembre de 2021 — Forrester (Nasdaq: FORR) anunció hoy la agenda completa de la rueda [...]

Britse singer/songwriter Leona Lewis treedt dit jaar op het virtuele evenement op LONDEN, 15 september 2021 — Forrester (Nasdaq: FORR) kondigde vandaag de volledige congresagenda aan voor zijn B2B Summit EMEA 2021 virtuele live -ervaring die op 28-29 september wordt gehouden. Al meer dan tien jaar is B2B Summit een vertrouwde bron voor marketing-, verkoop- en productleiders om onbevooroordeelde perspectieven, inspiratie en [...]

Britische Singer/Songwriterin Leona Lewis als Stargast beim diesjährigen virtuellen Live-Event LONDON, 15. September 2021 — Forrester (Nasdaq: FORR) hat heute das vollständige Konferenzprogramm für den B2B Summit EMEA 2021, der am 28. und 29. September stattfinden wird, vorgestellt. Seit mehr als einem Jahrzehnt ist der B2B Summit eine vertrauenswürdige Anlaufstelle für Marketing-, Vertriebs- und Produktverantwortliche. Hier erhalten sie unabhängige Perspektiven, Inspirationen [...]

British singer/songwriter Leona Lewis to perform at this year’s live virtual event LONDON, UK, 15 September, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA 2021 live virtual experience being held 28-29 September. For more than a decade, B2B Summit has been a trusted resource for marketing, sales, and product leaders to gain unbiased [...]

CAMBRIDGE, Mass., September 14, 2021 – Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony, Chief Financial Officer Chris Finn, and Chief Accounting Officer and Treasurer Scott Chouinard will speak at the Sidoti Fall Virtual Small Cap Conference on Thursday, September 23, 2021, at 2:30 p.m. EST. A link to the [...]