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Forrester’s India 2020 Customer Experience Index: Most Brands Delivered Good Experiences Despite The Pandemic; Lack Of Differentiation Persists
Toyota Kirloskar, Mahindra & Mahindra, and American Express scored the highest for delivering consistently excellent experiences to customers. NEW DELHI, October 6, 2020 — According to Forrester’s (Nasdaq: FORR) Customer Experience Index (CX Index™) 2020, 69% of customers had good experiences with Indian brands — with 10% even reporting having excellent experiences despite COVID-19. Even though the pandemic has [...]
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Forrester’s Singapore 2020 Customer Experience Index: Financial Services Brands Improved CX Quality Significantly, Even Amid The Pandemic
DBS Bank and FWD emerged at the top in the banking and insurance sectors, respectively SINGAPORE, October 6, 2020 — Forrester (Nasdaq: FORR) today announced the results of its Singapore 2020 Customer Experience Index (CX Index™), which focused on the quality of customer experience among the financial services brands across the multichannel banking and automotive/home insurance industries. According [...]
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Forrester Releases SiriusDecisions Planning Assumptions To Help B2B Leaders Accelerate Growth In 2021
Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine CAMBRIDGE, Mass., October 5, 2020 — To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester’s SiriusDecisions Planning [...]
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Forrester Announces Full Conference Agenda For Data Strategy & Insights North America Live Virtual Experience
Mastercard and North Carolina Department of Health and Human Services among key organizations to discuss the impact of data, analytics, and AI on the decade ahead CAMBRIDGE, Mass., October 5, 2020 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Data Strategy & Insights North America live virtual, immersive experience to be held October 13–15, 2020. Featuring Forrester [...]
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Forrester’s New Touchless Customer Experience Solution Tracks Real-Time Consumer Feedback During Pandemic
With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers [...]
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Forrester Announces Full Conference Agenda For Summit EMEA 2020
LONDON, Sept. 24, 2020 / — Forrester (Nasdaq: FORR) today announced the agenda for Summit EMEA 2020, its flagship B2B event for sales, marketing, and product leaders, which will be held as a live virtual experience from October 5–7, 2020. The event will spotlight specific challenges faced by B2B executives in Europe to help them adapt, plan, and devise new strategies [...]
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Forrester Announces Webcast Series To Help Financial Services Firms In India Reimagine Digital Experiences For Post-Pandemic World
New Delhi, September 24, 2020 — Forrester (NASDAQ: FORR) today announced its India Financial Services Webcast Week 2020, featuring five complimentary webcasts held from 5–9 October to help firms reimagine their digital efforts. Accelerating digital capabilities is critical to Indian financial services firms’ success, especially as they need to adapt to changing customer expectations and navigate [...]
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Forrester Research, Inc. CEO And CFO To Speak At The Sidoti & Company, LLC Virtual Investor Conference
Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, September 23, 2020 at 10 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]
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Forrester Announces Full Conference Agenda For Security & Risk Global 2020 Virtual Experience
Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]
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Grammy Award Winner And Rock And Roll Hall Of Fame Inductee Michael McDonald To Headline Forrester’s H2 2020 Live Virtual Events
Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]
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Forrester: Empowered Customers Have Turned The Tables On Consumer-Facing Businesses
Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]
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Forrester’s Canada 2020 Customer Experience Index: CX Scores Remain Stable While Several Industries See Improved CX Quality Despite COVID-19 Pandemic
Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]
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Forrester Announces Conference Agenda For Summit Asia Pacific 2020
The live virtual experience will offer the latest insights and best practices to help B2B & B2C marketing and customer experience (CX) leaders grow their businesses SINGAPORE, August 12, 2020 — Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, [...]
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Forrester: Banks Must Choose — Own Customers Or Power Finance
Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]
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Forrester Research Reports 2020 Second-Quarter Financial Results
Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]
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Forrester Forecasts EU Tech Spending Could Decline By Up to 9% In 2020 Due To The Coronavirus Pandemic
LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]
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Forrester: CIOs Must Build And Invest In Adaptiveness To Tackle Post-Pandemic Challenges
Adaptiveness is key to customer obsession and will allow organizations to anticipate and react to rapid unexpected changes in technology and customer markets BEIJING, July 22, 2020 — The pressures of the ongoing trade situation and disruption from the COVID-19 lockdown have generated a level of volatility that creates both risk and extraordinary opportunity. According to Forrester (Nasdaq: FORR), [...]
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Forrester Research To Broadcast Its 2020 Second-Quarter Earnings Conference Call
CAMBRIDGE, Mass., July 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 30, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.directeventreg.com/registration/event/7428859. Instructions [...]
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Forrester Identifies Five Pandemic-Induced Trends That Will Change Business And Technology Over The Next Decade
Changes in customers’ expectations, digital experiences, work, technology, and business resiliency will alter business permanently CAMBRIDGE, Mass., July 16, 2020 — According to Forrester (Nasdaq: FORR), the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, “The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever,” [...]
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Forrester Announces Customer Experience Reality Day Challenge To Inspire Leaders To Evaluate And Deliver Exceptional CX
Executives to assess if their firm’s brand promise and customer experience align CAMBRIDGE, Mass., July 14, 2020 — To inspire and challenge leaders to better understand what their customers experience every day, Forrester (Nasdaq: FORR), is designating July 15, 2020 as Customer Experience (CX) Reality Day. Changing consumer behaviors and rising customer expectations are forcing companies to make CX [...]