Press Release

With FeedbackNow, leading brands gain critical in-the-moment consumer feedback safely to manage customer sentiment CAMBRIDGE, Mass., Sept. 30, 2020 / – Forrester (Nasdaq: FORR) today unveiled the touchless version of FeedbackNow, a real-time customer experience (CX) data collection solution at the point of experience to ensure the safety of customers and employees. As businesses reopen and travel becomes normal again, consumers [...]

LONDON, Sept. 24, 2020 / — Forrester (Nasdaq: FORR) today announced the agenda for Summit EMEA 2020, its flagship B2B event for sales, marketing, and product leaders, which will be held as a live virtual experience from October 5–7, 2020. The event will spotlight specific challenges faced by B2B executives in Europe to help them adapt, plan, and devise new strategies [...]

New Delhi, September 24, 2020 — Forrester (NASDAQ: FORR) today announced its India Financial Services Webcast Week 2020, featuring five complimentary webcasts held from 5–9 October to help firms reimagine their digital efforts. Accelerating digital capabilities is critical to Indian financial services firms’ success, especially as they need to adapt to changing customer expectations and navigate [...]

Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak virtually at the Sidoti & Company, LLC Virtual Investor Conference on Wednesday, September 23, 2020 at 10 a.m. Eastern. A link to the live webcast of the presentation will be available via the [...]

Event explores the biggest global risks of the decade and the latest tools to keep enterprises secure from new cyberthreats CAMBRIDGE, Mass., September 14, 2020 — Forrester (Nasdaq: FORR) today announced its full conference agenda for its Security & Risk Global 2020 live virtual experience to be held September 21–23, 2020. A destination for cybersecurity, [...]

Renowned music icon to perform at Security & Risk Global, Data Strategy & Insights North America, and Technology & Innovation Global CAMBRIDGE, Mass., September 10, 2020 — Forrester (Nasdaq: FORR) today announced acclaimed musician and Rock and Roll Hall of Fame inductee Michael McDonald will serve as headline musical performer for its Security & Risk [...]

Consumers will dictate how B2C firms sell to them, forcing companies to continually adapt and keep up with changing customer expectations and buying behaviors. CAMBRIDGE, Mass., Sept. 9, 2020 — According to Forrester (Nasdaq: FORR), consumers no longer need to trade off price, convenience, and emotional experience when making buying decisions. They expect new products, services, and delivery models to [...]

Canadian brands must focus on emotion to differentiate from competition CAMBRIDGE, Mass., August 27, 2020 — According to Forrester’s (Nasdaq: FORR) Canada 2020 Customer Experience Index (CX Index™), 11% of Canadian brands significantly improved their CX Index scores this year. The results also reveal that despite the COVID-19 pandemic, several industries saw an improvement in customer [...]

The live virtual experience will offer the latest insights and best practices to help B2B & B2C marketing and customer experience (CX) leaders grow their businesses SINGAPORE, August 12, 2020 — Forrester (Nasdaq: FORR) today announced the conference agenda and guest keynote speaker for Summit Asia Pacific 2020, which will be held virtually from September 1-2, [...]

Changing customer expectations, an erosion of consumer trust, and regulatory influence will drive banking to be invisible, connected, insights-driven, and purposeful by 2030 CAMBRIDGE, Mass., August 6, 2020 — In a new report, “The Future Of Banking Is Built On Trust,” Forrester (Nasdaq: FORR) predicts that banks will have a stark choice: own customers or [...]

Cambridge, Mass., July 30, 2020 . . . Forrester Research, Inc. (Nasdaq: FORR) today announced its 2020 second-quarter financial results. Second-Quarter Financial Performance Total revenues were $113.5 million for the second quarter of 2020, compared with $128.2 million for the second quarter of 2019. Adjusted revenues, which exclude the fair value adjustment to deferred revenue [...]

LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]

Adaptiveness is key to customer obsession and will allow organizations to anticipate and react to rapid unexpected changes in technology and customer markets   BEIJING, July 22, 2020  — The pressures of the ongoing trade situation and disruption from the COVID-19 lockdown have generated a level of volatility that creates both risk and extraordinary opportunity. According to Forrester (Nasdaq: FORR), [...]

CAMBRIDGE, Mass., July 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 30, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.directeventreg.com/registration/event/7428859. Instructions [...]

Changes in customers’ expectations, digital experiences, work, technology, and business resiliency will alter business permanently  CAMBRIDGE, Mass., July 16, 2020 — According to Forrester (Nasdaq: FORR), the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, “The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever,” [...]

Executives to assess if their firm’s brand promise and customer experience align CAMBRIDGE, Mass., July 14, 2020 — To inspire and challenge leaders to better understand what their customers experience every day, Forrester (Nasdaq: FORR), is designating July 15, 2020 as Customer Experience (CX) Reality Day. Changing consumer behaviors and rising customer expectations are forcing companies to make CX [...]

Assess readiness across employee experience, human capital management technology, robotics quotient, and human-centric leadership to build an adaptive workforce  CAMBRIDGE, Mass., June 23, 2020 — According to Forrester (Nasdaq: FORR), the global pandemic and the economic downturn have accelerated the transformation of the future of work to weeks, not years. Unfortunately, most leaders and their organizations’ workforce strategies are woefully unprepared for an accelerated future-of-work reality. To help leaders build an adaptive workforce able to navigate and surmount upcoming obstacles, Forrester released The [...]

Company will offer all events as paid live virtual experiences through the end of 2020 CAMBRIDGE, Mass., June 23, 2020 — Forrester (NASDAQ: FORR) today announced an update to its events lineup scheduled for the third and fourth quarters of 2020. The company announced that all events scheduled in the second half of 2020 will be [...]

27% Of Brands And Nine Industries Achieved Significantly Higher Scores; CX Differentiation Is The Key To Post-Pandemic Success CAMBRIDGE, Mass., June 15, 2020 – According to Forrester’s US 2020 Customer Experience Index (CX Index™) rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by [...]