Press Release

LONDON, July 23, 2020 — Forrester (NASDAQ: FORR) predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, [...]

Adaptiveness is key to customer obsession and will allow organizations to anticipate and react to rapid unexpected changes in technology and customer markets   BEIJING, July 22, 2020  — The pressures of the ongoing trade situation and disruption from the COVID-19 lockdown have generated a level of volatility that creates both risk and extraordinary opportunity. According to Forrester (Nasdaq: FORR), [...]

CAMBRIDGE, Mass., July 16, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its second-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, July 30, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at http://www.directeventreg.com/registration/event/7428859. Instructions [...]

Changes in customers’ expectations, digital experiences, work, technology, and business resiliency will alter business permanently  CAMBRIDGE, Mass., July 16, 2020 — According to Forrester (Nasdaq: FORR), the lasting global impact of COVID-19 will usher in five macro shifts that will permanently alter business and technology. A new report, “The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever,” [...]

Executives to assess if their firm’s brand promise and customer experience align CAMBRIDGE, Mass., July 14, 2020 — To inspire and challenge leaders to better understand what their customers experience every day, Forrester (Nasdaq: FORR), is designating July 15, 2020 as Customer Experience (CX) Reality Day. Changing consumer behaviors and rising customer expectations are forcing companies to make CX [...]

Assess readiness across employee experience, human capital management technology, robotics quotient, and human-centric leadership to build an adaptive workforce  CAMBRIDGE, Mass., June 23, 2020 — According to Forrester (Nasdaq: FORR), the global pandemic and the economic downturn have accelerated the transformation of the future of work to weeks, not years. Unfortunately, most leaders and their organizations’ workforce strategies are woefully unprepared for an accelerated future-of-work reality. To help leaders build an adaptive workforce able to navigate and surmount upcoming obstacles, Forrester released The [...]

Company will offer all events as paid live virtual experiences through the end of 2020 CAMBRIDGE, Mass., June 23, 2020 — Forrester (NASDAQ: FORR) today announced an update to its events lineup scheduled for the third and fourth quarters of 2020. The company announced that all events scheduled in the second half of 2020 will be [...]

27% Of Brands And Nine Industries Achieved Significantly Higher Scores; CX Differentiation Is The Key To Post-Pandemic Success CAMBRIDGE, Mass., June 15, 2020 – According to Forrester’s US 2020 Customer Experience Index (CX Index™) rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by [...]

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs CAMBRIDGE, Mass., June 10, 2020 — Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of [...]

Forrester Announces Full Conference Agenda For Virtual CX North America 2020 CAMBRIDGE, Mass., June 4, 2020 — Forrester today announced the guest keynote speaker, musical performer, and conference agenda for its CX North America 2020 virtual experience, which will be held from June 16–18, 2020. José Andrés, the acclaimed chef, humanitarian, author, TV personality, and educator, [...]

LONDON, June 2, 2020 — CIOs and tech leaders in Europe are facing an uncertain and rapidly deteriorating economic outlook as a result of COVID-19. With shrinking tech budgets and spending on software, tech outsourcing, and tech staff declining across all industries, organisations need to reassess their priorities and embrace adaptiveness in these times of constant change. To [...]

CAMBRIDGE, Mass., May 28, 2020 Forrester Research, Inc. (Nasdaq: FORR) today announced that Chief Executive Officer George Colony and Chief Financial Officer Michael A. Doyle will speak at the William Blair 40th Annual Growth Stock Conference on Thursday, June 11, 2020 virtually. George Colony and Michael Doyle will address the conference attendees at 11:00 AM [...]

Recently honored at Forrester’s SiriusDecisions Summit, these organizations put bold ideas into action to drive company performance CAMBRIDGE, Mass., May 27, 2020 — Forrester today recognized five B2B organizations that transformed their marketing positioning, strategy, and processes to drive business growth using SiriusDecisions frameworks. Executives from Cisco, CME Group, Gigamon, SAP + Qualtrics, and VMware Carbon [...]

This new offering will help companies in China build the skills they need to execute their customer experience strategy BEIJING, May 27, 2020 – Forrester today announced an extension to its CX Certification training program, a new Mandarin Chinese version of its globally acclaimed CX Foundations course designed to help CX professionals align and grow [...]

Six complimentary webcast sessions will bring together nine Forrester global thought leaders New Delhi, May 21, 2020 – As COVID-19 upends business plans for 2020, it is imperative that firms adapt quickly to this new normal. Forrester today announced its Pandemic Response Webcast Series 2020, which features six complimentary webcasts held from June 2-11 and [...]

SINGAPORE, May 15, 2020 — Forrester today announced that its annual Financial Services Summit in Singapore will be delivered as a week-long virtual event from May 26 – 29 — Forrester’s Asia Pacific Financial Services Webcast Week 2020. This inaugural webcast series will comprise of complimentary keynote presentations and panel discussions featuring a total of twenty leading Forrester analysts and industry [...]

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online  CAMBRIDGE, Mass., May 7, 2020 — Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and [...]

Offline non-grocery retail will contract by 20%, while eCommerce sales will remain flat  CAMBRIDGE, Mass., April 30, 2020 — Forrester predicts that due to the coronavirus, global retail sales in 2020 will decline by an average of 9.6% globally, a loss of $2.1 trillion. Forrester also predicts that it will take four years for retailers to overtake pre-pandemic levels.  According to Forrester’s updated retail forecasts across North America, Asia, Europe, and Latin America, the impact of the coronavirus on retail sales will vary worldwide given the regional differences and considering that [...]

CAMBRIDGE, Mass., April 24, 2020 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. Eastern time on Thursday, May 7, 2020. The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call at https://forr.com/3bBlxZy. Instructions are [...]