Press Release

Only 3% of companies are currently customer-obsessed and put their customers’ needs front and center  NASHVILLE, Tenn., and CAMBRIDGE, Mass., June 17, 2024 — According to Forrester’s (Nasdaq: FORR) US Customer Experience Index (CX Index™) rankings, CX quality among brands in the US sits at an all-time low after declining for an unprecedented third year [...]

Spending in AI-augmented software and services will outpace other IT categories SINGAPORE, June 11, 2024 —Forrester’s (Nasdaq: FORR) Asia Pacific Tech Market Forecast, 2023 To 2027 reveals that technology spending in Asia Pacific (APAC) ) will remain robust and grow by a Compounded Annual Growth Rate (CAGR) of 6.4% to 7.4% per year from 2024 [...]

CAMBRIDGE, Mass., June 3, 2024 — Forrester (Nasdaq: FORR) today announced the appointment of BlueConic CEO Cory Munchbach to its board, effective June 1, 2024. At BlueConic, a leading customer data platform, Cory works with Fortune 500 companies to help them navigate the ongoing challenges of the post-cookie, privacy-first era.  A recognized thought leader, Cory is known for her [...]

Retailers’ investments in genAI, the rise of online marketplaces, and higher digital literacy will continue to drive global online retail sales growth Forrester (Nasdaq: FORR) forecasts that total global online retail sales will grow from $4.4 trillion in 2023 to $6.8 trillion by 2028 at an 8.9% compound annual growth rate (CAGR). According to the [...]

Nedbank Retail and Business Banking to be recognized at CX Summit EMEA Forrester today announced that Nedbank Retail and Business Banking is the winner of its Europe, Middle East, and Africa (EMEA) 2024 Customer-Obsessed Enterprise Award. The award recognizes organizations that are putting customers at the center of their business strategy to accelerate growth. Nedbank [...]

Prudential, as well as leaders from Albertsons Companies and T-Mobile, to be recognized at CX Summit North America  CAMBRIDGE, Mass., May 14, 2024 — Forrester (Nasdaq: FORR) today announced that Prudential, as well as leaders from Albertsons Companies and T-Mobile, are the North American winners of its 2024 Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed [...]

Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity  IHH Healthcare Singapore to be honored as recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and [...]

Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity AUSTIN, Texas, and CAMBRIDGE, Mass., May 6, 2024 — New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete [...]

Award recognizes excellence in security, privacy, and risk strategy, which is integral to building a trusted and resilient business CAMBRIDGE, Mass., May 1, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise Leadership Award, which recognizes an organization for successfully implementing a security, privacy, and risk strategy that [...]

CAMBRIDGE, Mass., April 30, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2024, with contract value (CV) at $323.1 million, down 4% compared with the prior year. “We are in the final year of our migration journey, and we now have 70% of CV on [...]

The event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity to create meaningful customer experiences  Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit EMEA event being held in London and digitally on June 24-26, 2024. Today, customers expect more personalised services that reflect their unique [...]

CAMBRIDGE, Mass., April 16, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on April 30, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

At B2B Summit North America, the leading event for B2B marketing, sales, and product leaders, award recipients will share how cross-functional alignment is fueling their company’s growth CAMBRIDGE, Mass., April 4, 2024 — Forrester (Nasdaq: FORR) will recognize Verizon Business, DDI, and ADP as the 2024 recipients of its B2B Return On Integration (ROI) Honors [...]

Izola empowers Forrester’s clients to make progress on their top initiatives faster, with trusted answers based on relevant research and insights  CAMBRIDGE, Mass., April 3, 2024 — Forrester (Nasdaq: FORR) today announced the availability of its generative AI tool, Izola, for all Forrester Decisions clients. As genAI fundamentally reshapes the way individuals interact with information, [...]

Awards recognise B2B organisations that fuel revenue growth through strong marketing, sales, and product alignment LONDON, April 2, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honours and B2B Programmes Of The Year (POY) Awards. These awards will recognise B2B organisations based in Europe, Middle [...]

Awards recognize B2B organizations that fuel revenue growth through strong marketing, sales, and product alignment SINGAPORE, April 2, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. These awards will recognize B2B organizations based in Asia Pacific [...]

CAMBRIDGE, Mass., March 11, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit North America event being held in Nashville, Tennessee, and digitally on June 17–20, 2024. According to Forrester, 40% of B2C marketing executives in the US were already exploring generative AI (genAI) use cases at the end of last year, [...]

B2B Summit is the must-attend event for B2B marketing, sales, and product leaders and their teams to drive cross-functional alignment and growth CAMBRIDGE, Mass., February 22, 2024 — Forrester (Nasdaq: FORR) today announced that award-winning R&B musician Gary Clark Jr. will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, on [...]

The event will equip B2B leaders with actionable insights to evolve their go-to-market approaches and help drive functional alignment centered on maximizing customer value   CAMBRIDGE, Mass., February 12, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America event being held in Austin, Texas, and digitally on May 5–8, 2024. In [...]