Press Release

Awards recognize B2B organizations that fuel revenue growth through strong marketing, sales, and product alignment SINGAPORE, April 2, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards. These awards will recognize B2B organizations based in Asia Pacific [...]

CAMBRIDGE, Mass., March 11, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit North America event being held in Nashville, Tennessee, and digitally on June 17–20, 2024. According to Forrester, 40% of B2C marketing executives in the US were already exploring generative AI (genAI) use cases at the end of last year, [...]

B2B Summit is the must-attend event for B2B marketing, sales, and product leaders and their teams to drive cross-functional alignment and growth CAMBRIDGE, Mass., February 22, 2024 — Forrester (Nasdaq: FORR) today announced that award-winning R&B musician Gary Clark Jr. will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, on [...]

The event will equip B2B leaders with actionable insights to evolve their go-to-market approaches and help drive functional alignment centered on maximizing customer value   CAMBRIDGE, Mass., February 12, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America event being held in Austin, Texas, and digitally on May 5–8, 2024. In [...]

CAMBRIDGE, Mass., February 8, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2023, with contract value (CV) down by 4%, at $332.1 million, compared with the prior year. Commenting on the results, George F. Colony, Forrester’s CEO and chairman, stated, “2023 was a challenging year, with revenue down [...]

Awards recognize organizations that align their IT strategy to their business goals to accelerate growth CAMBRIDGE, Mass., February 5, 2024 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 global Technology Awards in two categories: Technology Strategy Impact and Enterprise Architecture. These awards recognize organizations that align their technology strategies to their [...]

CAMBRIDGE, Mass., January 26, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 8, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register [...]

The Asia Pacific region will see the fastest growth; six countries forecasted to have the largest GDP growth are in Asia CAMBRIDGE, Mass., January 18, 2024 — Forrester’s (Nasdaq: FORR) Global Tech Market Forecast, 2023 To 2027, reveals that as economic conditions continue to improve, technology spend will grow 5.3% in 2024 — up from 3.5% [...]

CAMBRIDGE, Mass., January 16, 2024 — As economic conditions improve, Forrester (Nasdaq: FORR) estimates that global tech spending will increase at a faster rate and will reach $4.7 trillion in 2024. This increased spending, combined with highly competitive markets, will put even more pressure on technology leaders to provide IT capabilities that help drive their firm’s [...]

Offline and online retail sales to stabilise at pre-pandemic levels for the first time in 2024 LONDON, UK, December 6, 2023 – Forrester (Nasdaq: FORR) forecasts that total retail sales of Europe-5 countries (France, Germany, Italy, Spain, and the UK) will increase from €2.3 trillion in 2023 to reach €2.7 trillion in 2028 at a [...]

Awards recognize organizations that successfully implement strategies and initiatives to deliver outstanding customer experiences and accelerate business outcomes CAMBRIDGE, Mass., November 30, 2023 — Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, and North America, these awards recognize firms that put [...]

71% of enterprises are experimenting with real use cases for generative AI  CAMBRIDGE, Mass., November 30, 2023 — According to Forrester (Nasdaq: FORR), firms that actively harness generative AI (genAI) to enhance experiences, offerings, and productivity will realize outsized growth and will outpace their competition. Between July and September 2023, the number of enterprises that are [...]

Barclays is transforming its security, privacy, and risk strategy to strengthen stakeholder trust and achieve business growth   CAMBRIDGE, Mass., November 8, 2023 — Forrester (Nasdaq: FORR) today announced that Barclays has been named the recipient of its Security & Risk Enterprise Leadership Award. Barclays is honored for excellence in designing and executing a security, privacy, [...]

Awards recognize B2B organizations that fuel revenue growth through strong marketing, sales, and product alignment CAMBRIDGE, Mass., October 31, 2023 — Forrester (Nasdaq: FORR) today opened calls for nominations for its 2024 B2B Return On Integration Honors and B2B Programs Of The Year Awards. These awards will recognize B2B organizations for functional excellence and outstanding [...]

Forrester Research Reports 2023 Third-Quarter Financial Results CAMBRIDGE, Mass., October 26, 2023 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2023, with flat contract value (CV) at $349.4 million, compared with the prior year. “While our contract value remained flat this quarter due to persistent headwinds, [...]

London, UK, October 25, 2023 — According to Forrester’s (Nasdaq: FORR) 2024 predictions, released today, in anticipation of the European Union AI Act going into enforcement in 2025, 50% of large firms in the region will proactively invest in AI compliance. Before the Act is implemented, European firms will need to define their AI compliance strategy, [...]

SINGAPORE, October 25, 2023 — According to Forrester’s (Nasdaq: FORR) 2024 predictions, released today, while most Asia Pacific (APAC) firms see generative AI (genAI) as a lever for productivity improvement, their real stumbling block is a risk-averse culture and inadequate data management capabilities. Just 30% of firms that have more mature IT practices are strategically positioned [...]

CAMBRIDGE, Mass., October 24, 2023 — According to Forrester’s (Nasdaq: FORR) 2024 predictions, released today, 60% of generative AI skeptics will use and value the emerging technology in 2024, whether they realize it or not. Consumers who are genAI skeptics will embrace the technology for tasks that enhance creativity and productivity, including seeking support from conversational [...]

Designed to answer open-ended questions, Izola synthesizes Forrester’s research to enable clients to move faster on their top initiatives  CAMBRIDGE, Mass., October 18, 2023 — Forrester (Nasdaq: FORR) today announced Izola, a new generative AI tool that allows users to query Forrester’s wealth of research and get a clear, synthesized answer via a simple chat interface. [...]