Press Release

CAMBRIDGE, Mass., November 5, 2024 — Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2024, with contract value (CV) at $315.2 million, down 5% compared with the prior year. “We continue to make strong progress with our product migration, and we are on track to exceed our [...]

The must-attend event will empower B2B marketing, sales, and product leaders to adapt to changing buyer dynamics and achieve revenue growth  CAMBRIDGE, Mass., October 31, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Phoenix and digitally, March 31–April 3, 2025. Today, trends including changing generational buying behaviors, [...]

CAMBRIDGE, Mass., October 22, 2024 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on November 5, 2024.  The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes.  To [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR)  2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor’s website or marketplace. As a result, providers will [...]

CAMBRIDGE, Mass., October 22, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from [...]

Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth  SYDNEY, October 14, 2024 — Forrester (Nasdaq: FORR) today announced that Macquarie Banking and Financial Services group (Macquarie BFS) and Contact Energy are the 2024 recipients of its Technology Strategy Impact Award and Enterprise Architecture [...]

The event will equip technology, data, and security leaders with the latest research and insights to achieve a high-performance IT strategy that accelerates business outcomes Sydney, October 4, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Summit APAC 2024, set to take place on October 29 in [...]

The event will help security, risk, and privacy leaders reimagine their security strategy and prepare for a new era propelled by advances in AI and quantum computing  CAMBRIDGE, Mass., October 1, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Security & Risk Summit 2024, being held in Baltimore and digitally, December 9–11, 2024. In [...]

BNP Paribas Bank Polska S. A., Smart DCC, and DRÄXLMAIER Group to be recognized for aligning their technology strategies to accelerate business growth LONDON, September 23, 2024 — Forrester (Nasdaq: FORR) today announced that BNP Paribas Bank Polska S.A and Smart DCC are the 2024 winners of its Technology Strategy Impact Award for Europe Middle East [...]

Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs  SYDNEY, Australia, September 12, 2024 — According to Forrester’s (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% [...]

Service enables data and tech leaders with enterprisewide responsibilities in data, AI, and analytics to create business value from data and accelerate business outcomes  AUSTIN, Texas and CAMBRIDGE, Mass., September 10, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 artificial intelligence predictions, nearly a third of chief information officers at large enterprises will seek chief [...]

As enterprises govern data and AI together, the year ahead will bring a renewed focus on deepening partnerships between business and IT and shifting back to predictive AI AUSTIN, Texas and CAMBRIDGE, Mass., September 9, 2024 — According to Forrester’s (Nasdaq: FORR) 2025 tech leadership and artificial intelligence predictions, which will be unveiled this week [...]

Award winners will share how cross-functional alignment is accelerating their business growth LONDON, September 3, 2024 — Forrester (Nasdaq: FORR) will recognise Shell Fleet Solutions as the 2024 recipient of its B2B Return On Integration (ROI) Honours at B2B Summit EMEA, taking place October 7–9, 2024, in London. The organisation will be recognised for delivering [...]

The event will equip technology, data and analytics, and cybersecurity leaders with the latest research and insights to successfully scale business initiatives LONDON, September 3, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation Summit EMEA, held in London and digitally, October 9–11, 2024. While the potential of generative AI (genAI) to [...]

Award recipients will be recognized at Forrester’s B2B Summit APAC 2024 and share how they achieved cross-functional alignment to accelerate business growth SINGAPORE, September 3, 2024 — Forrester (Nasdaq: FORR) will recognize Fujitsu Asia Pacific as the recipient of its 2024 B2B Return On Integration (ROI) Honors winner at B2B Summit APAC, happening on October [...]

According to Forrester’s 2024 European Banking Customer Experience Index (CX Index™) rankings, CX quality has dropped significantly throughout the region. Compared to other countries, the UK provides the highest-quality customer experiences, with half of the top 10-ranking banks in Europe from the UK. Based on a survey of more than 18,000 customers in France, Germany, [...]

HSBC attains top scores in the banking and investment management industries; Singlife top among auto and home insurers SINGAPORE, August 20, 2024 — According to Forrester’s (Nasdaq: FORR) Singapore Customer Experience Index (CX Index™) annual study, conducted across the banking, investment, and home and auto insurance industries, the average CX quality of the brands is [...]

First Student, Best Buy, and Scotiabank recognized for aligning their technology strategies to drive business growth CAMBRIDGE, Mass., August 19, 2024 — Forrester (Nasdaq: FORR) today announced that First Student and Best Buy are the 2024 winners of its Technology Strategy Impact Award for North America and that Scotiabank is the North American winner of its [...]