Forrester clients: Take advantage of your exclusive access to our full suite of Predictions 2027 resources.
Predictions 2026: The Race To Trust And Value
Technology & Security
The volatility that technology and security leaders grappled with in 2025 will only intensify in 2026. As budgets get tighter, the margin for error shrinks. Technology and security leaders must step past tech experimentation and deliver measurable, secure business outcomes. The race to trusted business value is on.
Outcomes Win For Tech & Security: 2026 Predictions
What’s driving AI investment shifts? What direction will quantum security and neoclouds take? Forrester’s 2026 Predictions guide explores the questions that tech and security leaders must answer.
Predictions 2026: Technology & Security
In 2026, technology and security leaders will be under pressure to deliver real, defensible value. Join us for a webinar to learn how trust, value, and evidence-based decisions will define your success.
Predictions 2026: Environmental Sustainability Enters An Era Of Authenticity
Predictions 2026: AI Moves From Hype To Hard Hat Work
Predictions 2026: Cybersecurity And Risk Leaders Grapple With New Tech And Geopolitical Threats
Predictions 2026: Tech Leadership Will Be Wild — Bring Your Surfboard, Your Calculator, And Maybe A Clone
B2B Marketing & Sales
B2B leaders will face a reckoning in 2026: AI adoption has outpaced governance, and buyers are demanding proof over promises. Marketing, sales, and product teams must act fast to validate value, mitigate risk, and compete in a landscape shaped by empowered buyers and the emergence of AI agents.
B2B Strategy Gets Pragmatic: 2026 Predictions
Discover what will redefine buyer trust, reshape GTM strategy, and challenge how B2B leaders prove value in 2026. Forrester’s B2B Predictions guide reveals what’s coming.
Predictions 2026: B2B Marketing, Sales, & Product
In 2026, B2B leaders and teams will face a reckoning. Join us for a webinar to learn how trust, transparency, and long-term value will differentiate winners from those who fall behind.
Predictions 2026: Trust Gets Tested For B2B Marketing, Sales, And Product Leaders
B2C, CX & Digital
In 2026, B2C marketing, CX, and digital leaders must deliver real value. Consumers will reject surface-level personalization and fragmented experiences, demanding transparency, relevance, and trust. Success will hinge on operational discipline, evidence-based strategy, and the ability to connect authentically — online and off.
Trust Takes Over In B2C, CX, & Digital: 2026 Predictions
Consumers are leaving the open web. In 2026, display ad budgets will drop 30%. Download Forrester’s guide to see what B2C leaders must do next.
Predictions 2026: B2C Marketing, CX, & Digital
In 2026, B2C marketing, CX, and digital leaders must move beyond surface engagement to earn trust and deliver real value. Join us to learn how trust, transparency, and long-term impact will replace performative tactics and short-term wins.
Predictions 2026: Marketing Agencies Resign Their Agency
Predictions 2026: CMOs Hunker Down But Don’t Retreat
Predictions 2026: CX Teams Look To Escape The Orbit Of Dysfunction
Industry & Region
Control will take different forms across regions and industries in 2027. AI, regulation, economic pressures, and shifting expectations will reshape markets in different ways. Leaders who understand what’s coming will be better equipped to manage risk, spot opportunities, and make the right moves for their business.
Headline: Predictions 2027 APAC: Technology & Security
As AI crosses organizational, national, and operational boundaries, APAC leaders must redefine control, accountability, and trust. Join us live to explore Forrester’s 2027 tech and security predictions and the decisions that will shape AI success across the region.
Predictions 2027: Public Sector & Government
How will government leaders take control of technology investments, AI governance, and citizen trust in 2027? Join Forrester’s analysts to explore the questions public-sector organizations must answer and the actions they should take now to prepare.
Predictions 2027: Europe Wants Control But Can’t Pull The Plug
Predictions 2027: APAC Leaders Redraw The Boundaries Of AI Control
Upcoming Local Events
Join Forrester experts and peers at in-person events in your region to explore how our 2027 predictions are already taking shape. Learn what’s in store through the end of 2026, and look out for more events to come worldwide next year.
Interested in any of the events below? Email fieldmarketing@forrester.com for more details, and let us know which event you’re interested in.
North America
New York City: Tech Leaders, B2B Leaders, CX Leaders
Nov. 16, 2026
EMEA
More details coming soon!
APAC
Singapore: Tech & Security Leaders
November 18, 2026
India: Tech Leaders
November 24–27, 2026
AI Control Gets Real For Tech & Security: 2027 Predictions
AI will account for 20% of business technology spending in 2027. Download the guide to learn what could challenge NVIDIA’s grip on AI infrastructure, trigger a quantum scramble, and test resilience.
AI Forces A Reset In B2B Go-To-Market Strategy: 2027 Predictions
Agentic buying will play a role in 75% of B2B purchases. Download Forrester’s guide to see this and other predictions and learn why skillful control, not automation, will define B2B success in 2027.
B2C, CX, & Digital Leaders Rethink The Human-AI Balance: 2027 Predictions
A third of consumers will reject content that can’t prove its source. Download Forrester’s guide to see how AI, human expertise, and trust will collide in 2027.
Let’s Talk About What’s Next
Have questions about the predictions or how they apply to your business? Connect with us to explore tailored strategies that reflect your goals, challenges, and market realities.
Thanks, we will be in touch soon.
Ready to learn more now? Give us a call:
Americas: +1 615.395.3401
EMEA: +44 (0) 2073 237741
Asia Pacific: +65 6426 7060