The world has changed, and so has your business. The only way to stay ahead of disruption is to anticipate it. You can’t afford to get stuck in a holding pattern. You need insight into what’s next — not just for your industry but for your customers, markets, and competitors.
Get ahead of change with our analyst insight into what’s next. Use Forrester’s 2023 Predictions to understand where future opportunities exist and where growth has the most potential — and how you can move forward with confidence.
Predictions 2023
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Blog
Predictions 2023: Fortune Favors The Bold (And Focused)
Forrester’s Predictions 2023 is here. Discover how smart business leaders can weather 2023’s uncertainty and thrive. Read insights now.

Technology


Blog
Predictions 2023: Security Pros Face Greater Internal Risks
On top of the usual challenges, in 2023, security pros will see more risk coming from internal forces, such as enabling anywhere work and the future of the office. Learn more in our 2023 predictions.
Blog
Predictions 2023: Smart Manufacturing
The coming year will see manufacturers double down on existing technology initiatives to weather uncertainty and set themselves up for success.
Blog
Predictions 2023: Economic Uncertainty And Climate Shifts Will Shape Edge, IoT, And Networking
From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.
Blog
Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
Customer Experience
Marketing
Blog
Predictions 2023: Bold Shifts In Retail Models Will Be The Salve For Uncertain Times
In 2023, retail models will need to adapt to tap into new sources of profitability, which will become more critical amid economic headwinds.
Industry
Blog
Predictions 2023: Banks Will Batten Down The Hatches But Prepare For The Upturn
Inflation, rising interest rates, and the war in Ukraine are creating a challenging landscape for the banking sector, yet wise firms will invest with the long term in mind.
Blog
Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness
As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.
Blog
Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines
To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.
Webinars
Webinar
Predictions 2023 Live
Explore the five top predictions that will shape 2023 success, including the bold moves you can take to focus your CX, B2B marketing, technology, and digital commerce actions.
Webinar
Predictions 2023 For The Public Sector
Join us for a webinar to position your agency’s workforce and data for 2023 change.
Webinar
Predictions 2023 For CX Leaders
Gather insight on ways to embrace customer obsession and pursue CX innovation that drives business results with designs and actions your customers will love.
Webinar
Predictions 2023 For B2B Marketing Leaders
Join our webinar to learn how to align your B2B organization for 2023 resiliency.
Webinar
Predictions 2023 For Technology Leaders
Watch this webinar to learn how to position your technology organization for 2023 success.
Forrester Predictions 2023
Explore 12 Predictions For 2023 Opportunity — And Success
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Attend Our Predictions 2023 Live Webinar
Join our analysts for a live webinar to learn how you can use Forrester’s 2023 Predictions to move your business ahead with bold action and clear focus.