Be Ready For What’s Coming Next
Forrester’s 2022 predictions are launching on October 26, 2021.
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Accelerating Out Of The Crisis
In the wake of profound disruption, the future came into focus. Changes long in the making for some firms were implemented overnight. Agility, creativity, and customer obsession showed the way forward. These principles will continue to guide companies as we enter the next normal.
2021 will mark a turning point. The business landscape has fundamentally shifted. Success will depend on firms’ ability and willingness to harness disruption to drive meaningful change.
Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions
Did your organization scramble to apply short-term fixes this year or did you fully adapt to the shifts caused by the pandemic? Watch this video to hear VP, Research Director Matthew Guarini discuss how your organization’s pandemic response could impact its success or failure in 2021.
Marketing & Sales
The COVID-19 pandemic fast-tracked B2B marketing’s shift to digital. Where will the path lead in 2021? VP, Principal Analyst Lori Wizdo explains.
Forrester VP, Research Director Ashutosh Sharma discusses 2021 Predictions for the Asia Pacific region.
Predictions 2021 Research
Hear from Laura Koetzle, VP Group Director as she shares the true value you can harness from the 2021 European Predictions Resources as a Technology Leader planning your 2021 strategy. See all related resources below.