Predictions 2022

See the future and gain a competitive edge.

Disruption has ensued since the dawn of the digital era — but it exploded in intensity and breadth starting in 2020.

As we move into 2022, the pandemic persists, and the demands of customers — for seamless cross-channel experiences, convenience, reassurance, and commitment to ESG values — are only growing stronger.

It’s critical for leading firms — and leaders — to understand the forces that will shape our world in 2022 so you can be ready to seize opportunities amid the uncertainty and forge a path to success.

Video

Predictions 2022: This Is A Year To Be Bold


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Customer Experience

Blog

Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.
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Blog

Predictions 2021: Remote Work, Automation, And HR Tech Will Flourish

Employee experience in 2021 will be defined by long-term remote work and crisis management. Success will depend on the strength of an organization's employee experience strategy and technology investments. Learn more.
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Blog

Predictions 2021: It’s All About Empathy, Digital, And Virtualizing Customer Care

The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic. Learn how customer service will evolve in 2021.
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Blog

Predictions 2021: Customer Insights Practices Continue To Evolve

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Something new and different. Learn why in our customer insights predictions for 2021.
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Blog

Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions

Escalating tensions will influence consumer behavior in 2021 as we move beyond crisis mode and see the new patterns forged from the current crisis. Read our consumer predictions for 2021.
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Technology


CIO

Did your organization scramble to apply short-term fixes this year or did you fully adapt to the shifts caused by the pandemic? Watch this video to hear VP, Research Director Matthew Guarini discuss how your organization’s pandemic response could impact its success or failure in 2021.

Blog

Predictions 2021: Winning CIOs Get Future Fit

In 2021, we predict CIOs will act more locally when it comes to tech selection and develop better employee experiences. Learn more in our 2021 CIO predictions.
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Blog

Predictions 2021: Software Developers Face Mounting Pressure

As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
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Blog

Predictions 2021: Technology Diversity Drives IoT Growth

In 2021, demand for IoT devices and services will be driven by a variety of technology applications. Find out what Forrester predicts for IoT in the coming year.
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Blog

Predictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”

In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
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Blog

Predictions 2021: Blockchain Is A Tale Of Two Speeds

In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
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Blog

Predictions 2021: Edge Computing Hits An Inflection Point

In 2021, more firms will leverage edge computing technology as a way to accelerate recovery out of the pandemic. Find out more in our 2021 edge computing predictions.
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Blog

Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
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Blog

Predictions 2021: Cloud Computing Powers Pandemic Recovery

Get a deep-dive on Forrester's prediction that cloud computing will help companies around the world accelerate pandemic recovery in 2021.
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Blog

Predictions 2021: The Time Is Now For AI To Shine

In 2021, business and IT leaders will be forced to tackle some long-lingering AI challenges head on to successfully emerge from the pandemic. Read Forrester's AI predictions to learn more.
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Blog

Predictions 2021: Automation Becomes A Business Imperative

In less than a year automation moved from a long-term goal to a short-term necessity. Find out what Forrester predicts for the automation market in 2021.
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Marketing & Sales


B2B Marketing

The COVID-19 pandemic fast-tracked B2B marketing’s shift to digital. Where will the path lead in 2021? VP, Principal Analyst Lori Wizdo explains.

Blog

Predictions 2021: Agencies Swarm Talent With Technology

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
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Blog

Predictions 2021: Welcome To The Year Of Pandemic Advertising

It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic. Forrester […]
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Blog

Predictions 2021: Privacy Becomes An Imperative In A Year Of Transition

Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.
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Blog

Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses

The events of 2020 have dramatically accelerated the digital destinies of B2B buyers and marketers. The transformation will continue in 2021 — and marketers who plan for these five shifts will gain an edge.
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Blog

Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms

COVID-19 has accelerated the digital next normal for B2B sales. What lies ahead? Read an overview of our 2021 B2B sales predictions.
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Video

Predictions 2021: Strong CMOs Will Own Their Companies’ Regrowth


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Blog

Predictions 2021: B2C Marketing Goes Local And Retention-Based

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
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See the future and gain a competitive advantage for 2022

Predictions 2021Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

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