Disruption has ensued since the dawn of the digital era — but it exploded in intensity and breadth starting in 2020.
As we move into 2022, the pandemic persists, and the demands of customers — for seamless cross-channel experiences, convenience, reassurance, and commitment to ESG values — are only growing stronger.
It’s critical for leading firms — and leaders — to understand the forces that will shape our world in 2022 so you can be ready to seize opportunities amid the uncertainty and forge a path to success.
Predictions 2021: Divided Consumers Will Wrestle With Escalating Individual, Community, And Global Tensions
Did your organization scramble to apply short-term fixes this year or did you fully adapt to the shifts caused by the pandemic? Watch this video to hear VP, Research Director Matthew Guarini discuss how your organization’s pandemic response could impact its success or failure in 2021.
Marketing & Sales
The COVID-19 pandemic fast-tracked B2B marketing’s shift to digital. Where will the path lead in 2021? VP, Principal Analyst Lori Wizdo explains.
See the future and gain a competitive advantage for 2022
Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.